The core of C-side AR is the application ecosystem
Since 2016, my country has successively introduced industrial policies to support the development of the VR/AR industry. In December 2018, the Ministry of Industry and Information Technology issued the "Guiding Opinions on Accelerating the Development of the Virtual Reality Industry", which proposed key tasks for the development of the virtual reality industry in terms of core technology, product supply, industry applications, platform construction, and standard construction. The "14th Five-Year Plan" also pointed out that the VR/AR industry should be listed as one of the key industries of the digital economy in the next five years.
According to CCID data, the market size of my country's VR/AR industry will reach 2020 41.35 billion yuan, a year-on-year increase of 46%; as the technology becomes increasingly mature, the application of VR/AR in various fields is gradually unfolding, and it is expected that the market size of my country’s VR/AR industry will exceed 100 billion in 2023.
yinglingzhi. Founded in 2016, Tu uses a combination of software and hardware to develop AR products and application scenarios, and further builds an AR industry ecosystem to provide B-side AR cars, AR industrial remote maintenance, AR digital venue renovation, etc., based on augmented reality. Enterprise customization services, and is accelerating the development of AR products for C-ends
Yingling Road hopes to build a complete AR application ecosystem
Yingling Road will provide Products developed by C-end users include: AR virtual fitting, AR outfit alarm clock, AR social Rubik's Cube, Internet of Clothes, AR game consoles, AR watches, AR smart housekeepers, and more than ten software and hardware matching products, forming a product based on AR. Social closed loop, and according to different needs, match the different application scenarios corresponding to the software to provide end users with a personalized experience.
“At the beginning of its establishment, Yingling Road developed a set of AR glasses. It was applied to B-end customers and developed supporting system solutions such as industrial remote maintenance. Huang Yangzhi, founder and CEO of Yinglingzhixiang, introduced to 36Kr: “At the same time, the company has improved its software and hardware team, shifted its research and development focus to the C-end, and developed an AR virtual fitting system, which only requires __ With a smart phone or tablet, you can wear virtual clothes on real-world clothes in real time
AR virtual fitting
In the traditional online shopping process. In the model, users can only refer to the model pictures, and the judgment method is single, which will easily cause the problem of "buyer show" after purchase, and the return process will be long, leading to a "vicious cycle". However, the existing virtual fitting mirror products in the market are generally expensive and difficult to use. There are shortcomings such as single scene and poor experience.
Yinglingzhi uses a variety of technical algorithms such as SLAM spatial positioning system, neural network training, 3D texture recognition, etc. to combine virtual clothes with the human body, and combine reality and reality. Reproduces the real trial installation effect to the greatest extent
AR virtual trial installation hardware is equipped with a series of simulation simulators
The product has gone through three iterations, and three simulation simulators have been added: They are stretch simulation simulator, fabric simulation simulator and temperature simulation simulator, which highly restore the intuitive experience of offline fitting tightness, breathability, fabric texture, etc.
Innovative hardware combination method. , making the material texture realistic and the clothing fit properly, you can view the try-on effects at different angles at 360°, and you can continue to DIY the matching, and share the good items and outfit renderings with your friends with one click to optimize the wear. Restore the offline shopping experience, match clothing styles as you like, and open up a new way of online trial and purchase.
For merchants, using Yingling’s AR virtual fitting system can The return rate is reduced by 40%, user stickiness is increased by 70%, and the final profit can be increased by 4 times.
Huang Yangzhi said: The purpose of developing the AR virtual fitting system is actually to attract more customers in the C-end market. Female users. For the AR social, AR games, AR Rubik's Cube and other platforms that Yinglingzhi will launch in the next step, female users are very important and can form very good interactions with male users. For family-based consumption, They are also relatively powerful consumption controllers.
AR Social Rubik's Cube
Yinglingtu's next-generation product, the AR Social Rubik's Cube, is also undergoing rapid iteration. The initial idea is to make a concept like Lego bricks that can be disassembled in separate pieces. AR display device. As an AR hardware product, it has strong interoperability with AR glasses. The core part is the optical module and embedded system. Its characteristics are: 1) first-person vision; 2) multi-window operation; 3) spatial positioning system; 4) interactivity.
The product form of the AR Social Rubik's Cube is a hexahedral Rubik's Cube. Each side is a screen and can be put together to form a large screen. It can also be folded separately and operated through multiple windows. It also provides Rich interactive accessories.
AR Social Rubik's Cube
Yingling Road's future product path planning mainly comes from years of accumulation and precipitation in the underlying technology. It has independently developed light field chips and built its own The dust-free chip packaging laboratory realizes large-scale mass production of light field chips; it also has core technologies in AR/VR multi-depth display, lidar core components, and communication fields.
In terms of software algorithms, we have independently developed a number of computer vision and IMU fusion algorithms, which are used in a variety of interaction and positioning systems to achieve inside-out spatial positioning technology without the need for external marker points; SLAM space Positioning algorithm; 6Dof handle tracking algorithm; gesture recognition algorithm.
Yinglingzitu has established its own application ecological closed loop through the AR virtual fitting system. On the one hand, it cooperates with e-commerce platforms and promotes small B-end clothing companies to form a product and content aspect. platform and private domain traffic; on the other hand, Eintoo fitting hardware will be distributed in large quantities to the C end at low prices. At present, market verification has been completed, and cooperation intentions of tens of millions of orders have been reached. In the future, with the launch of new product lines such as AR social Rubik's Cube, entertainment, games, product placement, etc. will become revenue growth points.
Yinglingzhitu has previously received multiple rounds of financing from PNP in the United States and Dr. Lu Qi’s Qiji Chuangtan. The company has more than 30 inventions and patents. Founder Huang Yangzhi graduated from the Computer Science Department of Imperial College London and is an early C-side augmented reality research scholar in China. He was selected into the 2018 Forbes China U30 List and the 2020 Hurun Entrepreneurship Leaders List.
It is reported that with the support of Wuxi local government and industry associations, Yinglingzitu has established the Yuanverse Industry Valley Entrepreneurship Base. At the end of the year, the Yangtze River Delta Yuanverse Innovation and Entrepreneurship Competition will be held to help more people in the XR field Start-up companies increase their influence and grow together.