What is a regional agency?

1? 3 is the agent in charge of a certain area. 1. Pay attention to the difference between agents and distributors? 0? There is a big difference between being an agent and being a product distributor. If we are agents, all the sales contracts signed by the other party on the finished products will be borne by us, which requires a considerable trust relationship between us and the other party. In the case of distribution, we only sell the products to the other party, and the other party will sell them in the agreed area. We do not assume the legal responsibilities (except product responsibilities) that the other party should bear for further sales. ? 0? 2. What should I pay attention to before signing the contract? 0? 2 products should be clearly defined. It should be clear whether it is the same type of product, a certain product or all the products we produce or export. ? 0? 2. Pay the other party. It should be clear whether the remuneration paid to the other party is in the form of the difference between our exports and the sales of the other party or in the form of a percentage. ? 0? 2 performance appraisal. The quantity or amount of products he should sell in a certain period of time should be determined with the other party. For example, it is stipulated that the other party must sell a certain quantity or amount of products within a certain period of time (such as one year). If we don't agree on the quantity or amount that the other party should complete, it will often lead to insufficient constraints on the other party in practice and fail to achieve our marketing purpose. ? 0? 2 intellectual property protection. Whether the product involves patents, if so, the other party should bear the patent protection responsibility of helping to protect the product in its sales area, such as helping to apply for patent protection locally and stopping others from infringing. In addition, products generally have trademarks, so it is necessary to consider whether it is necessary to apply for registered trademarks in the other country or even in other countries where they are sold. Because trademark protection is regional, that is, it is only protected by law in the country (region) where the trademark is registered, special attention should also be paid to the foreign registration of export products. ? 0? Whether through agency or distribution, a written contract must be signed. When signing a written contract, we should pay attention to the following main issues: the names of both parties should be full names rather than abbreviations. When we or the other party is a member of a group company (such as a subsidiary or branch company), the full name should be stated. Clarify the trading method. That is, whether it is an agent or a dealer. Is it an exclusive agency or distribution or other forms of agency or distribution? Whether the other party is allowed to represent or distribute the products of other parties, etc. ? 0? 2 Specify the area range. The contract shall clearly stipulate the agent or distribution area of the other party according to the specific circumstances of the transaction, our intention and the ability of the other party to expand the market. So as not to cause price competition between our products in different markets and different sellers. Agree on the scope and quantity or amount of products. That is, the specific products that the other party represents or distributes, and the quantity or amount of products that should be represented or distributed within a certain period of time. Payment and settlement methods. According to whether the transaction mode is agent or distribution, the calculation method of remuneration is clear. Agree on how the two parties will pay the remuneration, even the settlement and payment method (under the distribution method). ? 0? The obligation of the other party to promote products in the local market. Such as advertisements, exhibitions, the provision of market information, and the cost burden caused by these marketing promotions. Termination of the contract. It should be agreed under what circumstances the contract will be automatically terminated and under what circumstances it will be terminated early. This is very important for protecting our interests and controlling the initiative of trading. Liability for breach of contract. Due to different local laws and regulations, it is best to agree on the calculation methods of liquidated damages and damages in advance for the liability for breach of contract, so as to avoid the difficulty in determining the amount of liquidated damages or damages after disputes arise. ? 0? 2 Applicable law. In international trade, the applicable law of the contract must be stipulated in the contract in advance, and it is no exception in agency or distribution transactions. Dispute resolution methods. This directly determines the difficulty and mode of dispute settlement in the future, and also involves the implementation of dispute settlement plans and decisions. In view of the fact that arbitration is a generally accepted way in international trade, and it is easy to implement in various countries, it is suggested to adopt arbitration. At the same time, the arbitration institution and arbitration place need to be agreed.