The well-known trademark of Moutai is Feitian or Five Star, but in fact, Moutai uses four trademarks.
They are Gongnong Brand, Five Star Brand, Feitian Brand and Sunflower Brand, and Sunflower Brand also has two trademarks: Big Sunflower and Small Sunflower.
Let’s talk about five-star cards first.
The predecessor of Five Star Brand is Jinlun Brand, which was registered in 1954 and is still in use today.
In fact, there was a history of trademarks before this. In 1951, the state-owned Moutai Distillery registered the Gongnong brand trademark just after its establishment.
However, on July 16, 1953, because the "Gongnong Brand" trademark had the same name as the "Gongnong" trademark that had been submitted for approval by Fujian Yilong Brewery, it was not approved and was required to choose another name and resubmit it for review. .
So on November 13 of the same year, Moutai Distillery took several more names: Jinlun, Star Wheel, Time Wheel, Forward, Red Star, Jinlun Red Star, Jinlun Five Star, etc. and submitted them for review.
Finally, the "Golden Wheel" trademark was adopted, with red five-stars, golden wheat ears, golden gears and other elements as graphic patterns, which is the predecessor of the current five-star trademark.
Later, Moutai gradually expanded into the international market. However, due to the weak national strength of our country at that time, the red five-pointed star in the middle of the five-star trademark was regarded as a political trademark internationally.
As a result, they suffered serious discrimination and their sales were hindered.
So there was a Feitian standard specifically for export sales.
In 1958, Moutai Distillery decided to use the pattern of flying ladies offering wine and apply for a trademark specifically for export sales.
This is the origin of our flying logo.
In 1969, the Feitian trademark was temporarily suspended for some reason and was replaced by the sunflower logo.
It was not until 1975 that Feitianbiao was used again, and it has become popular today.
Now let’s talk about it in detail. This sunflower logo replaced Feitian from 1969 to 1975.
The sunflower dart is a bit complicated to say. There are big sunflowers and small sunflowers. The big sunflower was the first to be designed after Feitian was deactivated.
But when it was officially used in 1970, it was the small sunflower trademark.
So most people have never heard of the big sunflower trademark.
We mentioned earlier that the Feitian logo used for export from 1969 to 1975 was discontinued and replaced by the small sunflower logo. After 1975, the Feitian logo returned and was used for export. The small sunflower logo was also discontinued.
In 1978, the Sunflower brand trademark was approved by superiors, and 258,000 front labels with the Sunflower brand were once again used on domestically sold Maotai liquor, namely the Three Revolutionary Sunflowers.
So the Sunflower brand Moutai that is now visible first appeared in 1969, and the latest appeared in about 1983.
If you see a bottle of Sunflower brand Moutai with a date that is not within this range, it can be determined to be fake.
The 5-star brand trademark was officially registered by Moutai in 1982 and was renewed twice in 1989 and 1996.
At this point, the two trademarks of Five Star Feitian were basically confirmed, and the situation of Feitian’s export sales and Five Star’s domestic sales was gradually stabilized. Until 2005, Feitian began to be used for both domestic and export sales.
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