From 65438 to 0872, Levi Strauss applied for a patent to produce jeans on the basis of basic stereotypes.
At the same time, he also registered a graphic trademark for jeans. The trademark depicts the waistband of a pair of overalls, with a horse tied to each side, the horse's head facing in the opposite direction, and a person is urging each horse. At the top of the picture is written: "The only work clothes with patent for rivet reinforcement"; It says: "If you can't tear it off, you can't tear it off", which means that two horses can't tear it off even if they pull hard!