Brand characteristics of Breitling

194 1 year, Breitling completed the design and trial production of "rotary sliding dial" and obtained the Swiss patent number. On September 30th of that year, 2 170 12. This invention has brought a revolutionary breakthrough to the function of watches. Using this watch, the pilot can not only simply perform multiplication and division operations, metric-English conversion and so on. , but also calculate the speed and time of the plane taking off and landing.

1952, Breitling Company introduced the famous "Navitimer" instrument, which is equipped with the function of "aviation computer" in addition to timing, checking the calculation speed of flight plan and calculating fuel consumption. After years of improvement and perfection, "Navitimer" has gradually become a large series of Breitling watches, and its performance constantly caters to the development of aviation industry. By the early 1960 s, all the indexes under supersonic conditions had been met. This achievement has laid an unshakable solid position for Breitling watches and added a lot of legend. 1962 On May 24th, the watch flew around the earth for the second time with American astronaut Scott Carpenter. In aviation history, the 1940s was an era of fierce competition, with many mysterious fighters competing to appear. Among them, many second-generation fighters are equipped with timers made by Breitling. In order to show the close relationship between Breitling and the aviation industry, Breitling established the Breitling Fighter Team, which brought together six of the most famous fighters in World War II, giving the world a glimpse of the true face of this legendary superhero fighter. Breitling, with a history of a hundred years, has written a brilliant chapter for the magnificent and exquisite history of clocks and watches.

B-class exquisite female brand

The night flight series enjoys a high reputation among women, and this new watch greatly enriches this series of products. As a supplement to Wingslady and Allistion, Breitling is designed as a B-class instant sports precision watch, which is quite unconventional in appearance, advanced in technology and exquisite in shape. The carefully polished fine steel case is carefully blended with a gold base weighing 18 carat. Exquisite surface, feel and harmonious overall design effect all reflect the good intentions in every design detail. Mother of natural pearls, blue or luxurious black is the standard configuration of this B-type watch. Due to the exquisite skills of Breitling watchmakers and inlay workers, the diamond watch stand has become an optional part. This B-type watch has built-in time-sensitive components and lithium battery, and its service life is six years. Can withstand underwater 100 meters of water pressure. Equipped with triple crown gasket, arched sapphire double-sided wear-resistant design and unidirectional rotating base.

Breitling 67 movement, astronomical watch certification, electronic timely drive. 6-year-old lithium battery, battery life end indicator.

Colt shows the unrestrained temperament of men.

Although Colt is famous for its advanced and outstanding electronic characteristics, it also combines the needs of people who specialize in mechanical precision work. The rotation part of Colt is 38 diamonds unique to Breitling, with a diameter of 42, with 1/5 seconds. Black, silver or blue surfaces provide a lot of information, which is different from any other Breitling. The flying slider is used in conjunction with the minute-to-hour conversion comparison scale and can work with the rotating base. In order to ensure the accurate readability of the data provided by the surface, sapphire crystal is designed to protect both surfaces from wear. The previous Colt stopwatch was made of 18 carat gold or platinum, and the new UTC24H-hour luxury watch accessories are common parts.

Unique Breitling 42 movement, astronomical watch certification, high frequency (28800 pendulum/hour), 38-drill automatic function. 1/5 second unit timer.

The perfect combination of elegant temperament and exquisite workmanship of shadow flyback.

The astronomical clock with instant callback function is the leader of Chronoliner series. Under the appearance of its conventional watch, there is a complicated mechanism: the function of instant callback (tracking and automatically resetting the stopwatch). As long as the countdown button is gently pressed, the stopwatch hand can automatically return to zero and re-time, so it is called instant callback, and the wearer does not have to operate in three steps. Breitling, certified as an astronomical watch, has a unique Breitling 35 movement and three small chronographs: fine 1/5 seconds, 10 minutes and 3 hours. This configuration is very popular with pilots because it is easy to read.

The new features of this brand-new Breitling watch are: specially equipped with two color matching design cases; There are three surface colors to choose from, black, blue and silver; Triple crown gasket, which can bear the underwater water pressure of 100 meters; Double-sided anti-wear design of sapphire.

Unique Breitling 35 movement, astronomical watch certification, high frequency (28,800 vibrations/hour), 38-drill automatic operation. 1/5 second timer, 10 minute timer and 3-hour unit timer. Unique use of button instant callback function (flyback) On 20 1 1 year, Breitling once again launched a brand-new super ocean series watch, adopting innovative watchmaking technology. Extraordinary performance and novel and unique aesthetic design are integrated: super-strong fine steel case, screw-in crown, one-way ratchet-type rotating bezel and thick double-sided anti-glare sapphire watch mirror, ensuring waterproof performance of 500 meters (1, 650 feet). Rubber die-cut fine steel bezel, exquisite dial embedded with dynamic digital hour markers, Super-LumiNova? Super luminous hands, bright and clever color application, in sharp contrast with black dial, dynamic and innovative design; Some models are equipped with safety relief valves, which can balance the pressure inside and outside the chassis, and are safe and reliable.

Breitling super ocean series watches include: Breitling super ocean 42); Watch; Breitling Super Ocean 44 Watch (New Super Ocean 44,2011); Breitling Super Ocean Chronograph II (new 2011); Breitling Super Ocean World Timetable (Superocean GMT, 20 1 1 new). All watches are equipped with self-winding mechanical movements certified by the Swiss Official Observatory (COSC), which will accompany you to ride the wind and waves in the Maldives, a diving paradise, and lead the fashion. Breitling Avenger Sea Wolf Sea Wolf series is not uncommon, but its latest watch is a professional diving watch designed to challenge the incredible depth of 3000 meters (65,438+00,000 feet) in the most extreme environment.

This well-made watch has outstanding performance and eye-catching appearance, with a global limited edition of 65,438+0,000 pieces. Code Yellow means the dynamic yellow unique to the central second hand, the inner ring of the bezel and the word "automatic" on the dial.

This is an absolute professional diving watch. As a member of the Avengers Repeater series, it undoubtedly has unparalleled fortitude and firmness: it is equipped with a unidirectional rotating bezel, and both sides of the large screw-in anti-slip crown are equipped with reinforcement and protection devices. The rubber strap makes this watch very sporty and modern. The "inner core" of this super diving watch is Breitling 17 high-performance self-winding mechanical timing movement, which has been certified by the official Swiss Observatory. On July 25th, 20 1 1, Breitling officially launched its first customer service center in Chinese mainland, bringing advanced technology, rigorous attitude, professional and convenient service and the concept of watch maintenance to China consumers. In the past six months, the workload of the service center has maintained a steady growth every month, and the good reputation of "top brand quality service" has also spread among consumers and fans.

High-quality service equivalent to aviation standards

As one of the three independent watchmakers in Switzerland, Breitling has always attached great importance to the after-sales service of global customers, and is one of the few brands that insist on 100% independent operation of after-sales service. We don't outsource after-sales service, but operate our own customer service center according to a set of uniform and strict service standards formulated by the Swiss headquarters, so that customers all over the world can enjoy consistent high-quality services and ensure that Breitling can provide personalized services to customers quickly and efficiently.

The construction of Breitling Shanghai Customer Service Center has spent a lot of time and energy in the early stage, which is used for the preparation of various equipment, tools and parts, the professional technical training and assessment of technicians, and the establishment of management system and quality control procedures. Before the official opening of the service center, the president and general manager of global after-sales service of Breitling Swiss headquarters made a special trip to Shanghai for acceptance. * * * More than 300 inspection items, such as spare parts storage and management, debugging and correct use of equipment and tools, normal operation of quality monitoring system, establishment of daily workflow, determination of wristwatch proofreading system, and environmental protection treatment of wristwatch cleaning solution and battery, all passed the acceptance with high marks.

Coming to the customer service center of Breitling located in Nanjing West Road, Shanghai, flying elements are still the most prominent symbol of Breitling brand culture. The Breitling JetTeam giant light box, fighter model and wonderful flying short film that roared past the peak of Swiss Snow Mountain all showed the spirit of "the official designated supplier of the world aviation industry". Into the clean and spacious studio, all kinds of professional tools and instruments are neatly arranged, and Breitling technicians concentrate on their work on the workbench without being disturbed by visitors. Many of Breitling's tools are made exclusively. The more exclusive the tool, the higher the independence of watch production. About 70% of Breitling watches can be maintained in Shanghai, and it is expected to reach 95% in 20 12 years. The rest need to be sent to Hong Kong, while the antique Breitling watches need to be sent back to Switzerland for maintenance as appropriate.

"Our goal is to make every Breitling watch sent for maintenance as accurate and as bright as new when it is retrieved by customers; Let Breitling Shanghai Customer Service Center become one of the most successful watch customer service centers in China. " Mr. Dai Yongkang, watchmaker of Breitling Shanghai Customer Service Center, said, "Careful work, precise step by step and considerate service are the perfect embodiment of Breitling brand's persistence in innovation, excellent quality and unremitting exploration of independence." Breitling watches are complex and precise timekeeping instruments. Therefore, in addition to daily normal use and careful maintenance, watches must also be professionally maintained regularly to maintain their excellent performance and long-term stability. In Breitling Shanghai Customer Service Center, it takes about 3 weeks to fully maintain a Breitling watch, and even partial maintenance takes 2 weeks. Some customers questioned that it took too long. However, the professional processes and value-added services behind the maintenance of Breitling watches far exceed customers' imagination.

When a Breitling watch is sent to the customer service center, Breitling technicians are not in a hurry to start maintenance, but first conduct a series of tests on the watch: whether it is accurate when traveling, whether it is waterproof, whether the mechanical friction coefficient is within a reasonable range, and whether the power loss is normal. Let customers know the real situation of the watch accurately. Even if only one battery is replaced, these tests will not be lacking. At the same time, all work steps and data, including delivery date, inspection, evaluation, parts replacement, test results and other information, will be input into the internal quality monitoring management system in time, and Breitling Swiss headquarters will analyze these data in real time, and then give suggestions and requirements.

When the watch is fully maintained, Breitling technicians will disassemble all the movements, gradually replace the parts that bear the greatest pressure and tension, such as the mainspring, and then carefully check all the parts and replace the worn parts. Technicians will also patiently clean the parts before reassembling and adding lubricant. New hands will be installed on the dial. The watch case will also be completely disassembled, cleaned by ultrasonic several times, and worn parts such as waterproof washers will be replaced. In all aspects of maintenance, details can often better reflect thoughtful and caring brand service. For example, when cleaning a through-the-bottom watch, Breitling will choose a plastic watch washing basket instead of stainless steel products, in order to minimize scratches during cleaning; The special cleaning solution used is also ordered directly from the United States.

Fully maintained Breitling watches can also enjoy free renovation and polishing services. Breitling's renovation and polishing, like other brands, are paid services, but Breitling will attach it to the free total maintenance and will never handle it casually because it is free. Depending on the wear degree of the watch, Breitling technicians will polish it to different degrees. Usually, it takes about 4 hours to polish a watch. After at least three processes and nine processes, the case and metal bracelet will regain their luster while maintaining their original state. When grinding, the machine makes a lot of noise, and metal powder often makes technicians blush, just to make the watch as bright as new. Customers are very satisfied with this service. Breitling Shanghai Customer Service Center also plans to recruit specialized polishing technicians to further improve the polishing level and provide customers with more perfect services.

A brand-new watch that has been maintained cannot be taken back immediately. It must undergo a five-day quality monitoring similar to "COSC" again to check its travel time accuracy, automatic winding device, power storage, timing function, waterproof performance and so on. , and strictly evaluate its aesthetic degree to meet the strict requirements when leaving the factory. Since 1999, Breitling has realized that all watch movements have been certified by the official Swiss Observatory. Not only that, Breitling also strictly requires all watches that have been fully maintained after sale to be worthy of the title of "Observatory Watch".

Breitling Customer Service Center also provides customers with a number of free value-added services: waterproof performance and travel time accuracy testing, cutting and replacing bracelet straps, degaussing watches after magnetization, free cleaning, renovation and polishing of watches during the warranty period, etc. Customers who have any questions about the daily use of watches can also call the service center for consultation at any time.