According to the national 2 1 century business report:
"Invisible Champion" companies may be familiar to us or unknown, but these companies often focus on a certain segment and firmly control the local, regional and even global markets, and their share is often far ahead of the second place and future followers.
From the industry point of view, domestic "invisible champion" companies are mainly concentrated in machinery and equipment, electronics, textiles and clothing and other industries. Among them, there are many "invisible champions" in the field of mechanical equipment, including Zhenhua Heavy Industry in the field of port machinery, which has occupied 75% of the global market share in the field of port machinery, while CIMC has produced nearly half of the world's standard containers. Labor-intensive industries such as clothing and electronics are also the main sources of domestic "invisible champions".
Win in the field of mechanical manufacturing segmentation
Herman's book Invisible Champion investigates and summarizes some world-class small and medium-sized enterprises, which he calls "invisible champions". Research shows that the industries with the largest distribution of invisible champions are mechanical engineering and machine manufacturing, accounting for 37%.
From the characteristics, most invisible champions are small and medium-sized enterprises, which are located in stable market segments and are relatively less affected by the economic cycle. In fact, the reason why Germany can survive the European debt crisis depends on the strong competitiveness of small and medium-sized manufacturing enterprises, especially a group of "invisible champion" enterprises.
In China, the industrialization and urbanization in the past decade have created world-class enterprises such as CIMC, Zhenhua Heavy Industry, Sany Heavy Industry and Zoomlion. These companies have grown in the fields of containers, port machinery and construction machinery and become invisible champions in their respective segments.
CIMC is mainly engaged in the manufacturing and service of modern transportation equipment, energy and chemical equipment, mainly including the production of international standard dry containers, refrigerated containers, regional special containers and other functional container products, accounting for 46% of the global standard container market share. CIMC also successfully entered Forbes 20 14 Global Enterprise 2000.
Zhenhua Heavy Industry is a well-known enterprise in domestic heavy equipment manufacturing industry, with eight production bases in Shanghai, Nantong and Jiangyin, among which Changxing base in the Yangtze River estuary is the largest heavy equipment manufacturing enterprise in the world. At present, Zhenhua Heavy Industry occupies 75% of the global market share in the port machinery field.
In 20 14 years, Zhenhua heavy industry achieved an operating income of 25.069 billion yuan, up 8.05% year-on-year, and a net profit of1990,000 yuan, up 42.59% year-on-year. Zhenhua Heavy Industry said in the 20 14 annual report that the company has a strong advantage in the port machinery market, and continues to maintain an absolute leading position in the full realization of the ball market share, and its products have entered 88 countries and regions around the world.
In addition, due to the advantages in technology investment and cost, a number of domestic small and medium-sized enterprises have successfully taken the lead in a certain segment and become "invisible champion" companies.
As a professional manufacturer of various drill chucks, Shandong David currently occupies about 30% of the international market. 20 14, Shandong David realized an operating income of 806 million yuan.
As a global tire mold leader, Haomai Technology has become a qualified supplier of leading tire enterprises such as Michelin, Goodyear and Mainland China, and currently accounts for about 65,438+05% of the global tire mold market share.
In fact, it shows a high degree of autonomy in manufacturing and research, and the self-made key components are the main reason why stealth champions remain competitive.
In addition, low labor costs, complete production technology and other factors are also the main reasons for Haomai Technology to maintain its competitiveness.
The traditional advantageous industries are deeply hidden.
In addition to machinery manufacturing, a number of "invisible champions" have emerged in China's traditional advantageous industries such as electronics, textiles and clothing.
In terms of textiles and clothing, China is the largest producer and exporter of textiles, clothing, shoes and hats, and ranks in the forefront in all aspects of the industrial chain-raw materials (including chemical fiber), yarns, fabrics, clothing, shoes and hats. Among them, Lutai is the world's leading enterprise in high-end shirt fabrics, Shenzhou International is the world's top knitwear enterprise, Hutai Textile is the world's leading enterprise in knitted fabrics, Wei Xing has always maintained the position of the world's largest button manufacturer, and Xunxing's zipper business sales rank second in the world, and so on.
From the growth experience of Wei Xing, the continuous investment in design and R&D is the main reason for its leading position.
In fact, because button production is labor-intensive and the price of button raw materials is basically transparent, it is difficult for domestic large and medium-sized button production enterprises to compete with small and medium-sized enterprises in cost, and they can only take the middle and high-end as the main market and continuously improve their design, research and development and service capabilities.
In 20 14, Wei Xing's R&D expenditure was 44.98 million yuan, an increase of 18.35% compared with 20 13. During this year, * * * developed more than 7,000 new products, obtained 38 patents and applied for 46 patents.
In the electronics industry, since 20 13, Shenzhen Eurofilm Technology Co., Ltd. has ranked first in the world in touch screen shipments. At present, its monthly shipment exceeds 20 million pieces, making it the largest supplier of touch products in the world. Its main customers include Samsung, Huawei, Lenovo and Xiaomi, covering almost all consumer electronics brand manufacturers.
SMIC "Starlight" digital multimedia chip products are widely used in high-speed multimedia applications such as personal computers, broadband, mobile communications and information appliances, accounting for more than 60% of the global market share of computer image input chips.
Hanzu Laser is the world's largest fiber laser equipment enterprise, and Gaode Infrared is in the forefront of the world in terms of infrared thermal imager.
In addition, domestic enterprises have also made breakthroughs in biomedicine, household appliances, electrical equipment and other industries. Kelun Pharmaceutical has become the world's largest professional infusion manufacturer, Changqing Group is the world's largest manufacturer of gas appliance and valves, and Goldwind Technology is the world's largest manufacturer of permanent magnet direct-drive units.
Breakthrough point of future investment
In fact, whether the "invisible champion" companies can incubate and grow in the next decade will be the core factor for China to complete its industrial upgrading, so it needs special attention.
For example, in the mechanical equipment industry, especially in the field of offshore equipment, domestic enterprises have an embarrassing position that the core technology of offshore supporting equipment is relatively lacking.
By the end of 20 14, the global hand-held orders for offshore equipment amounted to * * *177 billion USD. China has made rapid progress in the past three years, accounting for 28.3% of the total. However, it should be noted that China mainly focuses on marine vessels and marine equipment, with low added value and low unit value.
Due to the limited market capacity of container cranes, Zhenhua Heavy Industry has made continuous efforts in the field of ocean engineering in recent years. Starting from large-scale offshore floating crane equipment, Zhenhua Heavy Industry has launched a fist product with the same status as large-scale port equipment products.
In addition to floating cranes, Zhenhua Heavy Industry is also tackling key problems in three aspects: various offshore engineering ships, offshore drilling platforms and special marine supporting equipment. In addition, Zhenhua Heavy Industry completed the construction of the first drilling platform with independent intellectual property rights in 20 14, which filled the technical gaps in related fields such as self-designed drilling platforms and core accessories in China.
In fact, there are still some "invisible champion" companies in China that seek new development outside their advantageous fields through their own R&D and manufacturing advantages. For example, Haomai Technology, the global leading tire mold enterprise, has developed high-end parts processing business by using its own technology, equipment, experience and even customer advantages in the fields of casting, forging and machining, and now it shows a good development trend.
In 20 14, the production capacity and output value of Haomai Technology Foundry Center increased by over 50% year-on-year, with a gross profit of 20.87 million yuan, and the operating income of large gas turbine parts processing business reached 750 billion yuan, up by 86.92% year-on-year. With the gradual mastery of the processing technology of high-precision and deformable ring parts in gas turbine, the space for further rapid growth of gas turbine parts processing project income has been opened.
At present, China is in a period of economic transformation. Under the grand strategy of consumption upgrading, labor substitution, import substitution, energy saving and emission reduction, the "invisible champion" company can achieve new breakthroughs through foreign acquisition or investment in the future.
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