The following is a summary of my promotional activities. Welcome to read. For more exciting model essays, please pay attention to the activity column. Summary of promotion activities
The stars are shifting. The historical freighter is about to sail into 211. In the past year, the department has carried a lot, and there have been overjoyed and unresolved issues, but they are all worth going down in history. On the basis of inheriting the excellent word-of-mouth marketing promotion of our hospital, we have developed a brand-new promotion method based on network marketing. Now I will summarize the marketing work for one year:
First, the traditional word-of-mouth marketing method is widely used in our department. Because our country is a relational society, a product information often spreads quickly through the communication between relatives and friends. On the day when students report to our department, we will ask him which channel he knows about the small language training in our college. A considerable number of people are recommended by their parents or friends. When we communicate with the students, we will also choose representative people to carry out appropriate word-of-mouth marketing. For example, most of the students' parents in the Russian elementary class work in Yabao Road, so we will try our best to choose such students for word-of-mouth marketing.
Second, the correct market positioning, let's avoid detours in marketing and publicity, and make maximum use of limited resources. First of all, we must establish the target group, the age group at which we study in our department, and what is the purpose of learning. After investigation, it is confirmed that there are many post-9s students in Russian basic classes, and students in Japanese full-time classes study for the purpose of going abroad.
1. After the initial positioning, it is necessary to conduct marketing on the Internet. Because of our limited resources, we have adopted a marketing method that everyone likes. qq is the largest chat tool in China. In order to have a deeper understanding of the students' situation, qq groups are established in all classes, so that students and I can have a platform for communication and exchange and work more effectively. At the same time, through this way of online communication, we can get closer to the students. Increase mutual trust. For example, if you send out leaflets, many people have resistance and think that small advertisements are not credible, but after everyone is familiar with qq chat tools, they will also promote you wholeheartedly.
2. Through the promotion of blogs, blogs have won people's hearts at an incredible speed, from celebrities to grassroots, from academic leaders to cutting-edge figures. This is also the most prudent marketing method, which expands the popularity and influence of our department through the number of clicks on blogs. So far, the most popular blog is Sina blog, so I have set up blogs in Sina one after another, keeping the brief introduction of the college in the most clear way, attracting the attention of the audience. Increase hits and popularity by visiting celebrities' blogs, messages, comments, and other people's blogs.
In view of the particularity of Arabic, there are many Muslims studying Arabic, so I set up a blog in the largest Arabic forum. Mainly publicity and marketing colleges.
3 Post Bar Baidu Post Bar is the largest Chinese community, but advertising posts are basically prohibited, so if this is an obstacle to marketing, it can only be posted in Japanese forums, Korean forums and other small language forums. Insist on checking the new trends in the forum every morning and whether there are any replies, and answer their questions patiently and carefully.
Then there are posts in the forum of our college, with the names of laymen and who is in charge of ups and downs, mainly posts focusing on the popularization of knowledge of small languages, which will interest people who browse the posts and help them learn.
4 In addition, based on the ever-changing online marketing methods, we also stick to the traditional marketing methods and vigorously promote them.
First of all, we should distribute leaflets with a purpose and target audience. For example, when the winter and summer vacations are approaching, we will distribute leaflets to colleges and universities, especially those with close geographical proximity, such as Beijing Institute of Technology, Youth University for Politics, and so on, and stick them in places where people in and out of canteens and dormitories are frequent and concentrated. We put the Japanese Proficiency Test leaflet on the day of the Proficiency Test, some time before the students' test and after the test.
5 finally, it is about public relations marketing. Usually, our department adopts the way of lectures, and our lectures adopt the open multimedia teaching method, starting from the audience's interests and current hot issues, so that the audience can get more from the teacher in one lecture and maximize the audience's information. For example, Song Gang, a Japanese teacher, Japanese interpersonal relationship and inter-culture, the Diaoyu Islands incident of Li Shucheng, and Sino-Japanese relations are all topics of concern to the audience. Summary of popular science promotion activities
In cooperation with the county youth science and technology innovation competition, students' awareness of science and technology innovation and practical ability were further enhanced, and the science and technology innovation activities in our school were promoted extensively and deeply. After research, it was decided to hold a science and technology innovation competition for primary school students, which was successfully concluded with the support and cooperation of teachers and students in all classes.
1. Activity development:
The students are very enthusiastic, and the class teachers and science teachers in each class also give great assistance, which makes this activity go smoothly.
Second, the award results:
The effect of the science and technology competition is remarkable, which cultivates the innovative thinking ability of our students, further broadens the knowledge of our students and improves the comprehensive quality of our students. The winners are: Tang Jie, the first prize; Second prize Zhou Hai; Third prize Cheng Mengyang. Iii. Existing problems and future work requirements:
1. Existing problems:
(1) Judging from the knowledge survey activities, students have a good grasp of scientific knowledge and need to further strengthen their understanding of science and technology.
(2), a large number of small-scale production works lack scientific and technological content, and many works are imitative, spontaneous paper-making and manual primary works, which are not small inventions.
From observation and thinking to asking questions, determining topics, and then designing and making, primary school students are bound to have problems of inexperience, insufficient knowledge and limited ability, which of course requires the guidance and help of teachers and parents. This is also a process in which children's knowledge and ability are rapidly improved, which is worth promoting. Some events are well done, but the knowledge and ability of the players have not been significantly improved. Some events are not so eye-catching, but through the test, it is found that the knowledge and ability of the players have been obviously improved through innovative practice. 2. Requirements for future work:
Through the active guidance of the subject teachers in this activity, the students' awareness of participation has been enhanced, and their learning enthusiasm and initiative have been stimulated through various scientific and technological creation practice activities, and their practical ability has been strengthened and improved, which has achieved certain results.
(1) Science teachers in each class should strengthen students' interest in science subjects and expand their knowledge.
(2) Give full play to the role of extracurricular interest groups. Students' enthusiasm and initiative come from the cultivation of learning enthusiasm and interest, and strengthen the understanding and mastery of knowledge. Extensively carry out scientific and technological practice activities, lead the basic knowledge of science to practice and application, improve the popularization rate and continuously expand the scope of development.
(3) extensively carry out scientific and technological innovation activities, and constantly improve the scientific and technological content of works. Carrying out scientific and technological production practice activities extensively is to lead the basic knowledge of books to application, which is not only the process of internalizing knowledge, but also the process of improving hands-on practice ability, and the process of transforming knowledge into ability.
Hongqiao School in Feixi County
2xx.6.15 Summary of Putonghua Promotion Activities
*** Spoken in the same language, speaking fluent Putonghua is the pride of every China person, and it is also the necessary skill for a China person to communicate with others when leaving campus. However, in our vast rural areas, the poor language environment, insufficient learning time or other external factors have restricted the improvement of Putonghua level and affected the all-round development of students.
1. Problems existing in rural middle school students' learning Putonghua
1. Teachers' ideological understanding is in place, but their words and deeds are inconsistent.
If you carefully observe the middle school campus, you will find a strange problem: the seventh-grade middle school students who just entered the school don't speak Mandarin. After one or two years of teaching, the students' Mandarin is getting more and more rustic, just like the rural people. What makes the children speak nonstandard Mandarin? Is it because the quality of our middle school teachers is low? The answer is no, in the final analysis, the reason lies in our teachers: words and deeds are inconsistent in class and after class. When entering the classroom of rural middle schools, both young teachers and older teachers basically teach in Putonghua, although their Putonghua is not so standard. But after class? You will find that more than 99% of teachers communicate with students in dialects. Students study in such an environment all day, and the result can be imagined.
2. Without an environment to speak Mandarin, learning is difficult to apply.
Language comes from life and is the emotional expression of life. In students' compositions, it is often found that Mandarin is mixed with dialects. When answering questions in class, students are stuck talking, and they don't know how to say what they want to express in Mandarin, and dialects then blurt out. The parents of most children are basically rural people, who can't speak Mandarin, and they don't have the consciousness to speak Mandarin. From the birth of children, they are influenced by their subtle dialects, and teachers are eager to teach them, and the results are also half the effort, such as teaching? On fire? The word, influenced by rural dialects, is chosen? On fire? .
2. Effective strategies to solve problems
1. Change your mind and let young teachers take up the teaching work in the lower grades.
a good beginning is half the battle. The new students are looking forward to drawing the most beautiful pictures of life under the guidance of our teacher.
2. Create opportunities and build a platform to speak Mandarin
According to psychological analysis, middle school is a good time to develop students' language. One of the main reasons for rural students' low ability to speak Mandarin is that they listen less, speak less, use less and accumulate less. Therefore, our teachers pay attention to creating listening and speaking opportunities for students to cultivate their speaking ability, as the saying goes, practice makes perfect.
(1) Insist on speaking Mandarin in class. Classroom teaching is a bilateral activity between teachers and students. In the teaching process, explanations, questions, answers and discussions are indispensable. Therefore, in class, teachers and students are required to insist on speaking Mandarin, and if there are any mistakes in pronunciation, they should be corrected in time. At the same time, teachers are required to strengthen their self-cultivation and play an exemplary role in speaking Mandarin.
(2) after class, advocate speaking Mandarin. School life, in addition to the classroom, there is a lot of extra-curricular time. After class, teachers and students should be encouraged to speak Mandarin as much as possible. In this way, we can create countless listening and speaking opportunities and spaces for students, not only students, but also teachers' Putonghua ability can be improved.
(3) Strengthen reading training. Textbooks of thinking quality in middle schools are all articles with rich emotions, beautiful sentences and standardized language. Instructing students to read aloud with emotion can not only help them get emotional edification and ideological education, but also help them develop a sense of language, understand the content of ideological education, improve their reading ability and effectively promote the development of their ability to speak Putonghua. Students read more, imperceptibly, and their ability to speak Mandarin naturally improves rapidly.
(4) Pay attention to oral communication training. Oral communication is generally in rural schools, and the deaf's ears are decorated. Because he doesn't take the test, the students have nothing to say, and most of them may answer irrelevant questions.
the teaching task of oral communication is:? Standardize students' oral language, improve their oral communication ability, and cultivate good listening and speaking attitudes and language habits. ? It can be seen that strengthening oral communication training can effectively improve students' ability to speak Mandarin. The school specially organizes teachers to put forward oral communication requirements according to the arrangement of teaching materials and the reality in rural areas, strengthen training, attend classes regularly, and guide students to actively train in their daily lives.
(5) Cooperate with the family. At home, we also try to ask parents to speak Mandarin and create a language environment for learning Mandarin at home. Parents can't speak Mandarin, but they can urge students to speak. At the same time, parents can try to communicate with students in Mandarin when they speak. Parents and students study together, guide each other and urge each other.
At first, there must be some students who were shy and timid, so they couldn't accept it for a while. The teacher first set an example, and then let the class leader take the lead. After a long time, everyone said that the students would definitely be able to talk.
after a long period of exploration and discussion, our teachers have explored the above-mentioned effective measures to improve students' Putonghua level, and made solid progress in daily teaching, setting off a craze for learning to speak Putonghua on campus. With the concerted efforts of all teachers and students, both students' and teachers' Putonghua levels have been greatly improved. Summary of product promotion activities
In December, we mainly focused on b2b product release, mobile phone forum soft text, company website forum, blog promotion and qq group mail promotion to promote various products of Lingqi brand. In the promotion of product keywords, it has achieved certain results and achieved the purpose of product promotion in my work.
main work in January and December:
(1) regularly update the information in the company forum every week; The work of patent application, website planning and construction, and the writing of intelligent recorded telephone articles in the online version of Lingqi have been added. The work of patent application is also divided into trademark registration, software copyright registration and application, invention patent application, innovation fund application and so on.
(2) Blog is used to promote the brand product information of recorded telephone and smart phone of Lingqi Company, which forms a complementary promotion effect with the company website in the product search of keywords; It has been popularized: the recorded telephone of the gov executive edition with the flag, the smart phone xp81 for high-end business people, and the cooperative relationship with Tianji. com, it168, and Pacific Computer Network. Using the above platforms, some free product news or market articles can be published, and the keyword search of related products is also promoted.
(3) The B2B website mainly publishes the latest product information of the company, which is mainly promoted by the brand of smart phone xp81 and product keywords.
(4)qq group email promotion is mainly aimed at the qq group of mobile phone users, and 5-7 group messages can be sent every day.
(5) Mobile forum promotion, regularly sorting out a soft article and posting it in the mobile forum, but the overall effect is not very good.
I was satisfied with my work in February and December:
(1) The content of the company's forum was updated in time, and the effect of being included in google was quite good. Some content can still be ranked on google's homepage, and it can attract dozens of website traffic every day.
(2) The promotion of blog makes up for the vacancy in the promotion of some keywords on the company website. take for example