The most important factor to achieve good results in the entrepreneurial competition is whether the project itself is good enough, especially the innovation, commercial feasibility, growth, core advantages and team of your project. In addition to the core elements of the project itself, the on-site performance of the project roadshow will directly affect the results of the competition. Whether each round of roadshows can be completed with high quality is also an important guarantee for the successful breakthrough of good projects.
A good project is fundamental, and a good performance on the road show site can be icing on the cake, and both can achieve excellent results.
So, how do we control the live performance of roadshows? Below, we will teach you to get through the second pulse of roadshow performance through eight keywords.
The first keyword: tools
Project roadshows are like interviews, and simplified business plans, that is, PPT used in roadshows, like resumes, are the most important tools for roadshows of entrepreneurial competitions.
Many people, especially those who have not participated in roadshows or entrepreneurial competitions, always have insufficient understanding of PPT for roadshows, and there are some misunderstandings.
Myth 1: I think PPT should be comprehensive, and the more content displayed, the better.
In fact, the content of roadshow PPT is not much, but it is fine. Generally speaking, the roadshow time of the entrepreneurial competition project is only about 6-8 minutes, so it is impossible to fully display your business plan through PPT in a limited time.
According to experience, the PPT used for roadshows of entrepreneurial competitions is generally about ten pages, and too many pages are cumbersome to introduce. Just show the core logic and key points of the project.
Myth 2: Just read it down according to the original PPT content during the roadshow, that is, PPT plays the leading role and Lu sings the supporting role.
Many novices who participate in the competition are prone to make this mistake. Turn the roadshow process into a process of watching PPT from beginning to end. First, it seems that the roadshow team is unfamiliar with the project and lacks preparation for roadshows; Secondly, it also affected the live effect of the road show, and I became a tool and supporting role to watch PPT.
A good roadshow, PPT is just an auxiliary tool to show some necessary information and data. Roadshow is the protagonist of the whole roadshow. The road show ideas and context of the whole project are in my mind, and PPT only plays the necessary coordination and auxiliary role.
Myth 3: PPT of roadshow relies too much on long paragraphs in order to show the content clearly.
Roadshow PPT should be concise and clear, especially when displaying projects through PPT, charts and data information should be given priority to, supplemented by words. Good charts are expressed in concise, intuitive and clear visual language, and the information conveyed by charts is far from Katsumoji. Using more charts can get twice the result with half the effort.
The second keyword: content
After talking about the tools of roadshows, let's talk about the contents of roadshows. What should a roadshow project clearly state within the specified time?
In the tool introduction, we said that the content is not much, but the essence. This is an important premise and principle. Usually, a complete business plan contains many contents, including project overview, project background, industry analysis, market and competition analysis, product and service introduction, business model, R&D and technical process, development strategy, core competitive advantage, marketing strategy, team and management, financial data, equity structure and project valuation, financing planning, risk control, etc. Generally speaking, it also has dozens of pages, including hundreds.
However, in the roadshow of the project, you don't have to cover everything, you have to introduce everything clearly. You just need to explain the key elements of the project and the basic business logic clearly.
What do you want to make clear during the roadshow? I summed up four aspects.
The first is what to do. In other words, what your project does must be clearly stated, including what field or industry you are doing, how to position yourself, what products or services you provide, and what pain points your products and services have solved for customers.
The second is how to do it. That is, how to do your project, be clear. Including how to design the business model of the project, how to promote the market, how to establish the brand and channel, what is the service process, and how to plan the development strategy.
The third is based on what. That is, what are your advantages in doing this project and why can you do it? Be clear about your core competitive advantage. Competitive advantage can come from your strong team, your technology and patents, your strong resource relationship and integration ability, and of course it may also be a unique business model innovation.
Make clear why you should also include the favorable financial data you have obtained. If it is a newly established project, you should be clear about the financial data forecast of your project in the next few years, including key data such as revenue, profit, profit rate and return on investment.
The fourth is what you want. That is to define your project financing plan. Find out how your project is valued, how the equity structure is, the amount of financing and the proportion of equity transfer, and what the money is for.
If you can make the above four points clear within a limited time, I believe there will be no problem from the perspective of roadshow content.
The third key word: logic
Project roadshow, logic is very important. How to express your project completely, logically and emphatically within the limited time required requires careful preparation.
In previous years' entrepreneurial competitions, we often saw that the project was actually not bad, that is, the logical expression was unclear and there was no focus during the roadshow, which finally affected the overall score.
So how to express it logically in the roadshow of the project?
The first is the temporal logic of content expression. In other words, for your project, what you introduce first, and then what you introduce, should be one after another, forming a logical order and structure, so that the expert judges will sound very clear in thinking and context. Instead of throwing a hammer at the west, introducing products for a while, introducing marketing for a while, and then coming back to say products, the more you listen, the more chaotic it is.
Secondly, the light and heavy logic of content expression. What is the key, we must say more, what is not the key, pass by, and even ignore irrelevant. Since there is no time to fully explain the project, you should make it clear. For a project, growth prospects, product or service innovation, business model, competitive advantage, team, financing planning and finance are the key points, while other aspects can be said to be few or even passed by.
The emphasis is different for different projects. The biggest investment highlight of your project is the focus you introduced. And the highlights of different projects are different. Some business models are bright spots, some patented technologies are bright spots, some R&D teams are bright spots, some channel resources are bright spots, some cooperative resources are bright spots and so on. In short, you need to plan the light and heavy logic of content expression according to your own project reality.
Good projects also need good logic. The clearer the logic, the better the project is expressed. The two complement each other.
The fourth keyword: language
The most important way to express the project roadshow is to introduce and communicate with experts through your language expression. Therefore, language is also a key factor to improve the score of live performances.
And what should we pay attention to in language?
First, the language should be concise. Project roadshows have time requirements and restrictions. Remember to be concise in language expression, and avoid verbosity and endless.
Good roadshows are carefully designed, and even the opening remarks of roadshows should be concise and clear. The first sentence should be clear about the concept of the project or what you are doing. For example, "Part-time Cat App is a real and reliable part-time application, and its users are mainly college students ..."? This opening statement is concise and clear. First of all, let me tell you that this project is an APP. What does it do? What does a part-time job do? I also pointed out that the target customers of this project are college students. You can say clearly what you do in one sentence, and the information is concise and effective. And many entrepreneurial roadshows, after listening for a long time, don't understand what they are doing.
Another simple meaning is to talk less nonsense and concentrate more. Many projects do not pay attention to roadshows, and often introduce too many patents and technical details, while paying insufficient attention to business models, business feasibility and solutions to customer pain points. Others talk too much about background introduction and personal feelings, but the expert judges really care about your business plan and solution, rather than listening to your business story and mental journey.
Second, the speed of speech should be moderate. The speed of speech is not as fast as possible, nor as slow as possible, but moderate. Too fast to hear clearly, too slow to introduce, it is very important to master the rhythm.
Generally speaking, the speech speed of normal people is 120- 160 words per minute, and the fast speech speed of broadcast level can reach 220-240 words per minute, and tongue twisters can exceed 300 words per minute. It is more appropriate to keep the roadshow of our project at 120- 160 words per minute.
Third, the language should be popular. Here, I would like to mention a common problem in roadshows of entrepreneurial competitions, that is, too many technical terms are used when introducing projects. Sometimes the expert jury is confused.
No matter how professional and profound the project is, it can also be expressed in popular language. What we need to do is to popularize technical language, which can be understood not only by experts but also by ordinary people. This kind of project is really a good project. A company that can be understood by more people is a good company. The more complex the model, the less successful it may be in the end.
The fifth key word: image
As we said before, the roadshow of the project is like an interview, which is especially important for interviewing your personal image.
Isn't there a saying? There is only one chance to make a first impression! Therefore, the image of roadshows is very important during roadshows.
There are two kinds of images, one is the external image and the other is the internal image.
Let's talk about the external image first. External image includes dress, words and deeds, and body movements.
Roadshow is the most intuitive way to show personal charm, so proper dress is the most basic respect for yourself and the expert judges, and it is also directly related to the atmosphere of the whole roadshow process.
What should I pay attention to when dressing? It's actually quite simple. It's never wrong to dress formally for work or even for leisure. Remember not to wear slippers and shorts, or even the best project won't save you.
There is a good saying: "When your achievements are not comparable to those of Bill Gates, you must pay attention to the external image."
Regarding words and deeds, I think the most important thing is to be polite and reasonable, giving people a very comfortable feeling and impression.
Another point is the sound, so pay attention to it. It shouldn't be so small that it looks weak, nor so big that we shout at the top of our lungs that it looks noisy.
Regarding the internal image, mental outlook is the key point. During the road show, express yourself and the project through your positive emotions and enthusiasm. We talked about infecting people through your emotions. If you are listless in the roadshow, even the best project will hardly arouse the interest of investors or expert judges. The energetic roadshow can let the expert judges see your devotion and enthusiasm for the project.
The combination of external image and internal image can show the perfect spirit of entrepreneurs and add points to their projects.
The sixth keyword: time
As we all know, there is a time limit for roadshows of entrepreneurial competitions. Generally speaking, roadshows last 6-8 minutes, and experts ask questions for about 3-6 minutes. Therefore, no matter how good the project is, if it can't be completed within the specified time, leading to the introduction of important content, then the result of the competition will not be ideal.
Therefore, how to plan the time allocation and use of the project roadshow is extremely important. In fact, whether it is 8 minutes or 6 minutes, the most important thing is to break down the time according to your project content, logic and focus.
First of all, you should plan all the content sections you want to introduce, and then allocate the corresponding time according to the importance of the content sections and the amount of content. More time should be allocated for the innovation and highlights of the project, and less time should be allocated for unimportant content. The perfect combination of content plate and time allocation can accurately control the roadshow time of the project.
The seventh key word: proficiency
In fact, the best way to do roadshows is to be familiar with the contents and projects of your own roadshows. Repeatedly practice the content, logic and language of the whole project roadshow, and finally it will be printed in your mind, so that you can have a well-thought-out plan.
There are many roadshows in the Entrepreneurship Competition every year, which shows that they don't know much about the project. Or read to the screen from beginning to end, which is very unprofessional.
So how can you complete the roadshow clearly, completely and skillfully within the specified time, even without watching PPT?
The best way is to practice deliberately. Concentrate on practicing in private, practice every movement, every sentence and every expression repeatedly in front of the mirror, constantly adjust, correct and improve through feedback, and strive to be skilled and easy to use.
The more familiar you are with something, the more confident you will be, the more confident you will be, the less nervous you will be, and the better your roadshow performance will be. This is a positive feedback loop.
The more prepared you are, the more lucky you will be, because opportunities are only for those who are prepared.
The eighth keyword: mentality
The last key word I want to say is mentality. A good attitude is an important prerequisite for doing anything well.
How to face the roadshow of entrepreneurship competition?
First, I think you should treat competition correctly and establish a correct concept of competition. You should regard every roadshow as an opportunity to improve yourself and the project, and you will get something if you take it seriously.
Second, even if you don't win the final prize, it doesn't mean failure. No matter what the result is, we should keep a normal heart. Treat every roadshow as an opportunity to experience yourself, and treat every roadshow as a practice of starting your own business.
Even if your project is not valued by experts, at least you know that there are still many shortcomings in your project, and you will gain something through improvement after you go back.
After all, the Entrepreneurship Competition is just a competition. Just because you didn't win a prize in the Entrepreneurship Competition doesn't mean that your project won't succeed in the real business battlefield. There is no necessary connection between the two. Whether an entrepreneurial project can finally achieve commercial success in the market is determined by many factors, and you can't deny your own project just because the entrepreneurial competition is unsuccessful. In fact, many award-winning entrepreneurial projects will not succeed in the commercial market in the end.
A good attitude is an important foundation for the road show of the project, and it is also an important foundation for the success of entrepreneurship. As long as you have a positive attitude to face it, I believe that success will not be too far away from you.
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The above are the eight key words for controlling the roadshow of entrepreneurial competition projects, hoping to inspire and help those teams who participate in the roadshow of entrepreneurial competition projects for the first time. Of course, there may be some shortcomings. I hope to encourage you to study and grow together.
Me! r7