In fact, this "cottage" culture is not so much a novel innovation as a pseudo-innovation. For decades, people in China have been making fakes on a large scale. Although "fake" things are not fakes, they are just imitations. Technically, they are not innovative at all, and the essence of counterfeiting has not changed. Needless to say, all kinds of industrial products, such as the "cottage version of the Spring Festival Evening", have been quite sensational if not for satirizing the genuine Spring Festival Evening. There is no innovation in content and form. It is really nonsense to say that there is innovation in the cottage. Just some "imitation shows" "Shanzhai" culture is only a continuation of fraud, and it is an excuse that the collective lacks real creativity and is unwilling to admit it. However, some truly down-to-earth folk researchers have never entered the elegant hall because they have been labeled as "shanzhai", and gradually lost their confidence in problem exploration and invention in the noisy cheers of the whole people. On the contrary, there are more so-called "cottage" innovations suspected of spoofing. Occasionally, it can be teased and teased, but now such pseudo-innovation has become a trend, which really deserves our vigilance and more thinking.
But then again, the appearance of "shanzhai" culture is not only the product of the random combination of long-term counterfeiting and spoofing, but also an accidental and inevitable phenomenon in today's social economic and cultural development. To say that it is accidental means that it appears in the form of a "cottage"; And it is inevitable, because the social conditions for his appearance are ripe. The first reason is economic and essential. After decades of rapid economic development, China will have some economic bubbles in its own development process; However, by monopolizing brands and technologies, foreign capital charged exorbitant prices for many electronic and technical products, which also caused many very big economic bubbles. And some of these bubbles are hotbeds for producing fakes and imitations. Imagine, if the brand machine and the "cottage machine" are the same price, who would like to use the "cottage machine"? It is precisely because the price of many brands no longer reflects the value, and the price is far above the value, which provides space for the "cottage machine". Its space is these various economic bubbles, which provided the initial impetus for the emergence of "shanzhai" culture. On the other hand, the increasingly vulgarization and simplification of mass entertainment has created the premise of its expression for the "shanzhai" culture under the condition that the mass media has changed from "entertaining the masses" to "entertaining the masses", while the blind obedience and lack of critical thinking ability of the masses have provided a fast main road for its spread.
Generally speaking, the emergence of "shanzhai" culture can not be simply said to be a good thing or a bad thing. Its appearance reminds those who create bubbles that under the invasion and oppression of the economy, consumers will have their own methods and responses, rather than letting others fish. It reminds capitalists who call for counterfeiting to look back and see if their vicious profiteering should be restrained. On the other hand, from the perspective of national innovation and critical ability, the emergence of "shanzhai" culture is not a positive signal. The popularity of "shanzhai" culture is actually a new and more psychological bubble to deal with the existing economic bubble. Fighting violence with violence is not the solution to the problem, let alone the method we should advocate and shout for it. A more rational vision, the spirit of seeking truth from facts and innovative thinking ability are the bright lights that lead us out of the predicament and confusion.
In addition to resisting cottage products, we also need to understand that the creative spirit of many netizens is actually cottage culture, not cottage products that should be spurned. Such as writing and acting, DIY and so on. In this regard, experts on the shanzhai bar website believe that "shanzhai culture" still has its positive significance. However, it is worthy of vigilance that once "shanzhai culture" is used by "shanzhai products" and becomes an excuse to excuse it, "shanzhai culture" will soon be worthless and become another victim of the rapidly decaying network culture.