brand introduction
1968, Midea started its business, 1980, Midea officially entered the household appliance industry, and registered its brand at 198 1. In 20 14 years, Midea Group employed130,000 people, and owned more than ten brands including Midea, Little Swan, Ling Wei, Valin, Ande and gmcc. The main household appliances include household air conditioners, commercial air conditioners, large central air conditioners, refrigerators, vacuum cleaners, heaters, electric kettles, ovens, range hoods, water purification equipment, air fresheners, humidifiers, cookers, disinfection cabinets, lighting and so on. And air conditioner compressors, refrigerator compressors, motors, magnetrons, transformers and other household appliances. Now it has the most complete industrial chain of air conditioning, refrigerator, washing machine, microwave oven and dishwasher in China; Have the most complete small household appliances product group and kitchen appliances product group in China; There are more than 60 overseas branches around the world, and their products are exported to more than 200 countries and regions.
Brand interpretation
Beautiful, meaning mine in English? Idea (my idea, my idea); The rotating circle is connected with "M", which embodies the concept of "innovation, creating a perfect and harmonious life". In the 20 14 annual "China's Most Valuable Brand" selection, the brand value of Midea reached 683.1500 million yuan, ranking fifth among the most valuable brands in China. Midea has become one of the most influential home appliance brands in China with its rising brand value.
List of main product advantages
1, Midea air conditioner
(1) Strong alliance: On April 20 1 1, Midea-Toshiba Carrier Joint R&D Center for Frequency Conversion Technology was established with Toshiba Carrier, and an industrial chain of frequency conversion air conditioning technology with completely independent intellectual property rights was established, from frequency conversion control chips, frequency conversion control algorithms, DC frequency conversion compressors and DC brushless motors to the manufacturing technology and quality management of the whole frequency conversion air conditioner.
(2) Independent innovation: In the past 30 years, Midea Air Conditioning has been recognized by many professionals through continuous technological innovation. As of June 30th, 20 12, patents 183 1 have been applied, including 3 invention patents, 6 utility model patents19 patents and 902 design patents. "Intelligent energy-saving control technology of solar hybrid air conditioner" 20 1 1 was included in the national torch plan project, and "dual-mode dual-rotor DC inverter air conditioner" 20 1 1 was included in the national key new product plan project.
2. Midea refrigerator
Original "core energy saving" technology: breaking through the bottleneck of refrigerator energy saving in one fell swoop. The daily standard power consumption of 550-liter large-space double-door refrigerator is only 0.78 kWh, the daily minimum power consumption of three-door computer refrigerator is 0.39 kWh, and the daily minimum power consumption of three-door mechanical refrigerator is 0.25 kWh, which refreshes the energy-saving standard of refrigerator industry. It is understood that the energy-saving technology in the refrigerator industry has developed well, and every increase of 0. 1 kwh can be described as a leap.
3. Midea electric water heater
In 2009, there were more than 25 online products of Midea electric water heaters, including three series of speed, fashion and reality, mainly covering the mainstream price range of 1000-3,000 yuan. "Fast heating" is the unique leading advantage of Midea electric water heater. F30F "Jisu F 1" is the first 10 second instant electric water heater in the industry. "Fashion printing" is the most striking brand character of Midea electric water heater. Many printing designs, such as stunning golden flowers, stunning blue and white flowers, Bindilian, full house red, small leaf grass, Niu Niu and so on, add cultural elements and visual beauty to the beautiful electric water heater.
After reading the above, how much do you know about Midea brand? In fact, with the continuous development of nearly half a century, the products of Midea brand are not as monotonous as before. Instead, it is a very rich product category. In addition to the main products listed above, Midea has also introduced more different electrical products. The existence of beauty may remind many people in the same industry that only by making the brand of products seriously can we stand the wind and frost.
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