1. Novelty: It means that the innovation results are different from the existing technology, open technology or technical documents, and do not belong to "common sense technology", that is, they have recognized novelty and originality. In the field of patent and design, novelty is also called "novelty and non-obviousness".
2. Creativity: It means that the innovation results should not only be novel, but also fully reflect the outstanding creativity and creativity of the inventor or designer in technology or art ... that is, it has made a breakthrough in the past technical and artistic performance and has certain originality.
3. Practicality: refers to the actual benefits of the application and promotion of innovation achievements in technical practice, that is, it has practicality or economic benefits. That is, the technology, products, design and artistic achievements excavated by innovation must have realistic feasibility and practical landing value.
These three standards are the basic standards for the evaluation of innovation achievements, which are very important for the application and protection of intellectual property rights such as patents, trademarks and copyrights. The legal protection of intellectual property rights is to evaluate the degree of protection of innovation and practicality, thus promoting the development of science and technology and effectively promoting economic and social progress.