Brands are becoming more and more popular around the world, and many people pay attention to them. Perhaps cosmeceuticals are no longer a new term in Europe and the United States, but in mainland China, cosmeceuticals are still a new concept. Today I will educate you about them. Cosmeceutical brand knowledge.
What is the concept of cosmeceutical brands and what ingredients do they contain? The biggest difference between cosmeceuticals and ordinary cosmetics is that their formulas are always as streamlined as possible and do not contain pigments, fragrances, preservatives or even surfactants. agent, and the content of active ingredients is relatively high, highly targeted, and highly effective. Classification of cosmeceutical brands There are basically three types of skin care products for cosmeceuticals or cosmeceutical brands. One type uses hot spring water as the main technology, the other uses plant formula as the main technology, and the third type uses its own patented formula as the main technology.
People are more accustomed to comparing Vichy, La Roche-Posay, Avène and Equan. These four cosmeceutical brands are the earliest brands to enter China. They have the same characteristic, that is, these four brands Both come from France, and are all pharmacy brands positioned with hot spring water. Indeed, there are about seventeen kinds of skin care products sold in pharmacies in France, and only these four brands are positioned with hot spring water. These four thermal springs are very famous in France and are protected by France. These hot springs are owned by *** and cosmetic companies only have the right to use them. Classification of European and American prescriptions
Pharmacies in Europe and the United States are very different from ours. They are basically divided into three categories: One is a truly professional pharmacy, which has doctors, pharmacists and nurses. There are brands such as La Roche-Posay, Equan, Avène, and Autribe. The skin care products of these brands can be prescribed by doctors, but there is no Vichy here. The other is a grocery store, which is a bit like our supermarket. Avène and Vichy have them, but Equan and La Roche-Posay do not. The third type is drugstores, which specialize in medicinal products, skin care products recommended by dermatologists, as well as personal care products, oral liquids, oral skin care products, plastic products, etc. Here, there are many drugstore brands. Cosmeceutical Brand Literacy Cosmeceuticals are attracting more and more attention from consumers, but many people do not know the relevant brands. Here I will give you a "bad supplement" and take a look at those "experienced" cosmeceutical brands, as well as those who have just entered. Cosmeceutical brands, cosmeceutical brands that are preparing to enter this year, and cosmeceutical products that are selling well online:
Vichy: making healthy skin healthier When it comes to cosmeceutical brands, Vichy must be mentioned. Vichy was the first pharmacy brand to enter China, and it made people aware of the concept of pharmacy brands. But to be precise, Vichy is not a product prescribed by dermatologists like La Roche-Posay, Avene, and Equan. The hot spring water used by Vichy is a sulfuric acid hot spring, but it is not very effective and is more suitable for healthy skin. Vichy's hot spring water contains the most minerals and trace elements (17 minerals and 13 trace elements, with a content of up to 5000 mg/L), especially rich in calcium, copper, iron, sodium, and manganese, which can promote epidermal and dermal molecules. It regenerates and heals the skin's natural protective barrier; it also enhances the activity of catalase 20 in the skin, naturally fights free radicals, and keeps the skin young and energetic, but it is not specifically targeted at sensitive skin. Vichy's products are better at moisturizing and moisturizing.
La Roche-Posay: Targeted Design
In France, La Roche-Posay's spa sanatorium is the largest, receiving 10,000 guests every year, accounting for about 50% of the number of spa treatments in France. La Roche-Posay's product formulas are streamlined to avoid allergens to the greatest extent. La Roche-Posay's products contain an average of only 18 kinds of ingredients, while general skin care products contain more than 40 kinds of ingredients, especially the Te'an series for sensitive skin, which only contains 10 kinds. ~12 ingredients, without any fragrances or preservatives, ensuring maximum safety. The hot spring water used by La Roche-Posay is carbonated, which is more suitable than the sulfuric hot spring water used by Vichy. It contains a unique ingredient "selenium", which has the characteristics of soothing and accelerating wound healing. La Roche-Posay's products are not limited to the category of healthy skin care, but also go deep into the field of auxiliary treatment of skin diseases such as acne, atopic dermatitis, poor tolerance, photoaging and so on.
SENS: The only men’s cosmeceutical brand
SENS is a French men’s brand and the only men’s cosmeceutical brand that has just entered China. Like many other cosmeceutical brands, SENS products are only sold in pharmacies and drugstores around the world. By the end of 2007, SENS products will be sold in 4,000 pharmacies and drugstores across France; in China, SENS products will be sold in nearly 60 high-end pharmacies and Oumei drugstores. SENS has launched three series of comfortable shaving series in China: soothing series and vitality series for fine lines and aging skin. The star product of SENS is SENS soothing and moisturizing cream, which ensures that the skin retains moisture all day long. Yiquan: the only natural isotonic hot spring in the world
Yiquan is an old brand. Yiquan hot spring sanatorium is the second largest in France, with about 8,000 consumers admitted every year. The hot spring in Yiquan is the only natural isotonic hot spring in the world. This hot spring water is similar to the sterile and isotonic balance characteristics of the amniotic fluid in the mother's womb. It has the same physiological conditions as the skin, and is also similar to human tears, Sweat and cell fluid are similar. The main component calcium can resist allergic reactions, and copper and zinc can resist allergies and reduce inflammation. It is very suitable for skin that has or often has allergic reactions, oily skin, etc. Yiquan brand products are better at removing acne and anti-wrinkle. Noviderm: The milk was the first to be prescribed by French dermatologists in 2006. The French Keyon Laboratory specially established a dermatological care department in 1996 with the purpose of using professional technology to better combine medicine and cosmetics. This department developed Bold brand cosmetics. The French Keyen Laboratory has been engaged in research on the most fragile skin - the skin care of infants and young children for 50 years, and decided to give full play to its expertise through the development of dermatological care products under the Paulide brand. Baoliide brand products cover ten fields and four major categories of products. Their professionalism is unanimously recognized by dermatologists: skin care products; sensitive skin care products; stained skin care products; and fragile hair care products. Paulide Oil Control Cleanser, launched in 1997, is aimed at mixed and oily skin prone to acne, and became the first facial cleanser prescribed by French dermatologists in 2006. Paulide Oil Control Soothing Cream is the first care product that combines acne removal and acne treatment. Paulide Red Blood Silk Repair Essence Cream is the first product whose effectiveness has been tested by capillary microscopy in inhibiting skin flushing and redness. Furifangsi: Suitable for skin sensitive to stress and environmental influences. Furifangsi is an "additive-free" cosmeceutical brand owned by Japan's Kanebo Group. It is sold in Japan through pharmacies, large supermarkets, and open-shelf daily necessities stores. Freeplus, which was only born in 2001, literally translates the Japanese Chinese character "no added", which can be understood as free = none, plus = added. It takes safe skin care as its concept, focuses on certain skin care common sense, pays attention to the purity and hygiene of ingredients, and is rational. Skin care products.
After entering China, Fulifangsi has developed rapidly. At the same time, Fulifangsi is currently the only Japanese fully imported consulting cosmetics brand sold exclusively in pharmacies in mainland China. Its products do not contain preservatives, fragrances, and... UV absorber, no pigment, no alcohol, no mineral oil, achieving "near-zero **", gently and effectively helping the skin, especially suitable for skin that has become increasingly sensitive due to work stress and environmental influences. . The star product is the refreshing lotion, which has the same pH value as the skin and is slightly acidic. Containing the extracts of 6 kinds of natural plants produced in Japan, the moisturizing ingredients awaken the skin's own renewal ability, making the skin healthy and able to resist external damage. Avène: A lucky star for skin with poor tolerance
Avène is a cosmeceutical brand that everyone is familiar with. Avene products are more suitable for the care of skin with poor tolerance, dehydrated skin, extra dry skin, and atopic dermatitis. Avène's active spring water originates from the Cevennes Mountains in southwest France. This spring water brews in the formation formed over hundreds of millions of years, and fully absorbs minerals and trace elements from rocks and soil during its flow.
Hot spring water is mainly composed of silica, which forms a breathable protective film on the skin, enhances skin tolerance, reduces sensitivity, and can help fragile and damaged skin repair and rebuild the natural protective barrier-hydrolipidic film. At present, Avène active spring water has been tested by Chinese skin experts on more than 1,000 cases of facial sensitive skin in 10 cities, proving that Avène active spring water also has special care effects of soothing and calming on the sensitive skin of Chinese people. It is safe and tolerable. High, winning the recognition and trust of skin experts and sensitive skin subjects.