How is the value of trademark transfer evaluated?

How is the value of trademark transfer evaluated? Trademark transfer is very popular now, realizing the realization of intangible assets, or buying a favorite trademark. So how is the trademark transfer evaluated? Many enterprises or individuals want to know about the market before trademark transfer, but at present, the value of a trademark does not have a fixed interval, so it can only be a reference value and a virtual valuation. So how to evaluate the trademark value? How is the value of trademark transfer evaluated? I. Characteristics of trademark value evaluation: 1. Many people will give priority to the evaluation of trademarks according to their actual market, environment, trademark reputation and expectations; 2. Trademark evaluation is based on the simulated market and takes the market and the main market as the reference system to re-describe the price attribute of the trademark; 3. The potential of the trademark in the future time and space to illustrate the reality, that is, the expected income is used to evaluate the trademark; 4. Trademark evaluation is independent of the evaluation parties, and it focuses on the needs of trademark business, rather than serving the needs of any conflicting trademark business parties, which is fair. 5. Trademark evaluation is highly consultative and provides professional evaluation opinions for virtual assets, but the opinions are not mandatory. Second, the factors affecting the evaluation of trademark value: 1. The value of the trademark itself, the investment and expenses of the trademark owner are all reflected in the trademark, so once the trademark is registered, it has its own value; 2. If its trademark is well-known and popular in the market before the transfer, its value is relatively high. Our daily promotion of trademarks and products owned by trademarks is the focus. 3. Among the 45 well-known trademark categories, only a few belong to the popular category of registration. Because the application is difficult, the price will be higher when trademark evaluation is carried out. 4. The exclusive right to use a trademark is 10 year. If you continue to own the trademark after the expiration, its service life will be long and the price will be higher. Before trademark transfer, there will be a review process. If there are many reexaminations in the process of trademark registration, the stability of the trademark will become worse and its value will be affected, which may not be as high as expected.