Xingyao Group has been transformed into the largest state-owned joint-stock enterprise in Yunnan. During the development process of the group, it has gradually formed the core competitiveness of the enterprise with real estate development as the leader and comprehensive urbanization operation as the guide. , has a professional, efficient and flexible management team with the ability to respond to the ever-changing market, and is dedicated to shaping a model of quality life and creating a harmonious and livable humanistic environment in the urban operation boom. After more than ten years of exploration and practice, it has achieved a successful transformation from a single real estate developer to a diversified industrial operation, possessing project operation, project planning, product design and comprehensive capabilities.
In the past fifteen years, Shining Star Group has always adhered to the corporate purpose of "government assurance, people's satisfaction, enterprise development, and employee growth" and has successively developed large-scale real estate such as Shining Star Building, Norwegian Forest, and New Asia Sports City. The project forward-lookingly perfectly integrates people and nature, modernity and tradition, cultural environment and living concepts. Therefore, it has won a number of awards in design, architecture, decoration, development model, etc. Among them, the group's early design and construction won the Shandong Province "Taishan" award. Award", the Qingdao Building in Shandong Province won the "Luban Award" from the Ministry of Construction, and the Times Square designed and constructed in Shenyang won the local excellent engineering award and was fully recognized by Li Jia. The aforementioned local development projects "California Landscape" villas and Norwegian Forest Ecological Residential Community have won the "Architectural Development Model Award" from national and provincial levels, and the garden residence has won the "Exterior Design Patent" from the State Intellectual Property Office. .
In particular, New Asia·Sports City, a key provincial and municipal project developed and constructed in 2005 and the venue for the 2007 Seventh National Games for Persons with Disabilities, won the "China Public Welfare Award" at the China Housing and Urban-Rural Development Fair. "Real Estate" title, and won many awards at the "2006 Asia Real Estate Summit" such as "Asia's International Garden Community Model of 2006", "Asia's Best Garden Office Building of 2006" and "Asia's Golden Street of 2006".
After more than ten years of hard work, Xingyao Group has gradually accumulated and expanded its capital, and its taxes and profits paid to the state have increased year by year. It has become an honest enterprise in the country with honorable taxpayers in Kunming City and Panlong District.
Since its establishment, Shining Star Group has achieved extraordinary development. The annual output value has increased from 1 billion yuan in 2002 to 3 billion yuan in 2006. The output value has increased 40 times in five years. This performance accounts for Kunming's real estate share accounted for 8% in 2006, becoming a well-known "vanguard" in the local real estate market. It also ranked first among real estate companies in the country in terms of sales this year, and truly moved into the forefront of national real estate. At the same time, while the output value of Xingyao Group has increased rapidly, it has also provided a large amount of tax revenue to the country. From 30 million yuan in tax paid in 2002, it has increased to 100 million yuan in 2006, an increase of 40 times. The first stage, from 1993 to 1997, was the start-up period for the company leaders and completed the group's original capital accumulation;
The second stage, from 2000 onwards, was the group's move towards becoming a large state-owned joint-stock enterprise During the transformation period, it entered the field of real estate development and successfully developed real estate in the province;
The third stage, from 2008 to the present, is the urbanization operation period, and has successively developed the New Asia Sports City, Tianjin Xingyao Continent, etc. The national-level market has entered the fast lane of brand building.
In 2004, opportunities and challenges were presented to Yan Yu, Chairman of Xingyao. Yunnan Province accepted the glorious task of hosting the 7th National Paralympic Games in Kunming in 2007. Due to the obsolescence of Kunming’s original sports facilities It is necessary to build a new sports venue with a capacity of 10,000 people to ensure the smooth holding of the Paralympic Games and to host large-scale domestic and foreign sports competitions in the future. This is a construction project with huge investment. The Kunming Municipal Government adopts the traditional method of investing and constructing large sports venues by the government in the past, and especially adopts "government-enterprise cooperation" in which enterprises and the government jointly invest and construct. This operating method It can reduce the financial burden on the country and bring an excellent development opportunity to enterprises. Opportunities lie in front of Shining Star Group
After repeated investigations, they decided to participate in the project bidding, and with excellent reputation and excellent plans, they took over the construction of the seventh Paralympic Games competition venue from the government. baton. . From then on, the Shining Star Group entered into a last-ditch battle. At this time, the construction period was only one year. To build a large-scale urban sports center on a wasteland with crisscrossed ditches, there were all kinds of unimaginable difficulties in terms of funding, technology, etc., which could only be solved by the innovation of enterprises. Once innovative ideas Formation, then proposes development concepts.
From the construction method of government-enterprise cooperation to the architectural form of integrated venues; from the functional integration of culture and sports to the spatial integration of sports facilities and living environment; from the integration of the effectiveness of competitive sports and mass sports to the combination of public welfare, etc., in China is the first to shift from real estate to urbanization, and from sports stadium construction to urban operation model construction. It is these unique innovative measures that New Asia, with sports venues as the center, integrates residence, education, medical care, leisure, and sports. The integrated real estate project stands out. It has completely changed the isolation status between large sports venues and residents in the past. With the increasing pace of construction, in just one year, the New Asia Sports City emerged from a wasteland and became the new heart of Kunming's urban construction in the future. It is due to these extraordinary measures and manifestations that the construction of the New Asia Sports City has been affirmed and commended by provincial and municipal leaders at all levels, and has been widely praised by all walks of life. It is an outstanding example of corporate marketing. At the same time, at this stage, the group's scale expanded rapidly and its business projects increased rapidly:
Invested 200 million yuan to establish the "Yunda Xingyao School" in cooperation with the High School Affiliated to Yunda University;
Invested 60 million yuan to cooperate with Kunming First People's Hospital to establish the "Kunming First People's Hospital New Asia Sports City Branch";
Invest 1 billion yuan to build the five-star "New Asia International Hotel" and "Express Hotel";
Invest 1 billion yuan to build "Xingyao Sports Center";
Invest 100 million yuan to build "Kunming Commercial Shopping Plaza";
Invest 100 million yuan to build the "Xingyao Shopping Plaza" in the center of Kunming.
Invest 26 billion yuan to establish Tianjin Xingyao Investment Co., Ltd., step outside the province, and build a super five-star hotel, large-scale indoor ski resort The Tianjiahu "Xingyao Wuzhou" project integrates sports venues, sports and leisure sports venues, water amusement centers, international convention and exhibition centers, yacht clubs, etc.
Since the day of its establishment, Xingyao Group has been The development goals and value orientation of the company are linked to the interests of the country and the people. Adhering to the corporate responsibility of "building a business with integrity, developing with integrity, originating from society, and giving back to society", the company has donated a total of 4,000 yuan to all walks of life. With more than 10,000 yuan, the group has always had a strong sense of social responsibility and mission at all stages of its development. It has successively won many honors from governments and authorities at the international, national, provincial, municipal, and district levels, and has received social recognition. and full recognition and affirmation from the government.
In the 21st century, Shining Star Group is facing unprecedented opportunities and challenges in its development in multiple industries and fields.
In the face of increasingly fierce changes and competition in the international and domestic markets, Shining Star Group will intensify its efforts to comprehensively improve the quality of its team, integrate resource advantages and brand advantages, adhere to the business purpose of "the government can rest assured, the people are satisfied, and the enterprise develops", and use integrity to Maintain the enterprise and use talents to develop the enterprise", adhere to the core values ??of the enterprise of "responsibility, integrity, innovation, public welfare and development", and are committed to the development of new public welfare undertakings. While pursuing corporate economic benefits, we must also strive to become a modern enterprise group with a high sense of social responsibility and contribute to social development.