Urgent! How to write a business plan for e-commerce?

Sample business plan (for reference)

This is the cover of your business plan. It is necessary to indicate your relevant information here. You need to add a cover. The paper used for the cover should be hard and wear-resistant. Try to use colored paper, which will make your document look more attractive, but the color should not be too dazzling. You can also use transparent film as the cover.

[Name of your company or project]

Business Planning Outline (Template)

[Date of Publication: Year Month Day]

[Designated contact person]

[location]

[Telephone number]

[Fax number]

[E-mail]

[Address]

[country, city]

[Postal Code]

[Website]

Confidential notice

This business plan is a trade secret, and the ownership belongs to [company or project name]. The contents and materials involved are only used by investors who have signed the investment intention. After receiving this plan, the recipient shall immediately confirm and abide by the following terms: 1) If the recipient does not want to participate in the project described in this plan, please return this plan to the above address as soon as possible; 2) Before obtaining the written consent of [company or project name], the recipient shall not copy, transmit, photocopy, disclose or distribute all or part of this plan to others; 3) All confidential information provided in this plan shall be regarded as confidential information of your company.

This business plan cannot be used as a sales quotation, nor can it be used as a quotation when purchasing.

Business PlanNo.: Grantor:

Signature:

Company:

Date:

catalogue

Chapter 1: Abstract 3

Chapter II: Company Introduction 6

I. Purpose (task) 6

Two. Company profile 6

Three. Corporate strategy 7

1. Products and services A: 7

2. Products and services B, etc. : 7

3. Customer contract development, training and consulting services: 8

Four. Technology 8

1, patented technology: 8

2. Use of related technologies (relationship between technologies): 8

Value evaluation of verb (abbreviation of verb) 8

Intransitive verb enterprise management 9

1. Management Team Status 9

2. External support: 10

3. Board of Directors: 10

Seven. Organization, cooperation and external relations: 10

Eight. Intellectual property strategy 1 1

Nine. Site and facilities 1 1

X. Risk 12

Chapter III: Market Analysis 12

I. Market Introduction 13

Second, the target market 14

Iii. Customer's purchase standard 15

Iv. Sales Strategy 15

Verb (abbreviation of verb) market penetration and sales volume 16

Chapter IV, Competitiveness Analysis 17

I. Competitors 17

Two. Competitive strategy or removing obstacles 18

1. competitors [A, b, etc.]

Chapter 5; Products and services 18

I. Product Variety Planning 19

Two. R&D 19

Three. Future product and service planning 20

Four. Production, storage and transportation

Verb (abbreviation of verb) packing 2 1

Implementation stage of intransitive verbs 2 1

Seven. Services and Support 2 1

Chapter VI Market and Sales 22

I. Market Plan 22

Second, the sales strategy 23

1, real-time sales method 23

2, product positioning 23

Three. Sales channels and partners 23

Fourth, the sales cycle: 25

Verb (abbreviation of verb) pricing strategy 26

1, products and services: 26

2. products/services B 27

6. Market contact; 27

1, Fair 27

2. Advertisement 28

3. Press conference

4. Annual meetings/seminars 28

5. Internet promotion 28

6, other promotional factors 28

7. There are 29 articles in trade journals.

8. Direct mail 29

Seven. Social authentication 29

Chapter VII Financial Plan 29

I. Financial summary 29

Two. Annual financial statements 29

Three. Financial requirements

Four. Estimated income statement 3 1

Verb (abbreviation of verb) Balance sheet estimate: 32

Intransitive verb cash flow statement: 32

Chapter VIII Appendix 32

I. Background and organization of [your company or project]: 33

Second, the market background: 33

Three. Resume of management personnel

Verb (abbreviation of verb) industrial relations 34

Entries for intransitive verbs: 34 copies

Seven. Company status 34

Eight. Customer list 34

Nine. News clippings and publications: 35

X. marketing 35

XI。 Terminology 35

Chapter 9 Chart 35

You can't write an e-commerce plan in one day. Don't be busy. It will take me at least one month to write an e-commerce plan. Without this time, it would be an armchair strategist.

If you really need it, I can give you some data about e-commerce and give you some hints.

Alibaba (Taobao B2B) and ebay (HC), two giants in the field of e-commerce, may use them when writing market analysis and competitiveness.

I have a self-made planning book about e-commerce. I can show you the catalogue.

catalogue

Part I Overview 5

1. 1 general note 5

1.2 project background 6

1.2 company introduction 7

1.3 strategic planning 8

1.4 product introduction 9

1.5 market analysis 12

Competitive advantage 1.6

1.7 organization and management team of the company 14

1.8 financial analysis 15

Part II Company Introduction 16

2. 1 establishment background 16

2.2 The company was established on 16.

2.3 Company Status 17

2.4 development strategy 18

2.5 Corporate business 20

2.6 organizational management strategy 2 1

2.7 Corporate Culture Construction 22

2.8 Key success factors 22

The third part product introduction 24

3. 1 system introduction 24

3.2 Overview of system functions 24

3.3 Features and Advantages 30

Part IV Company Organization and Human Resource Management 3 1

4. 1 Company Organization and Management 3 1

4.2 Management staffing 33

4.4 Company Management Style 35

4.4 Human Resource Management 36

The fifth part competition and market 37

5. 1 competition analysis 37

5.2 Competitive Strategy 42

5.3 Target market segmentation 42

5.4 Target Market Positioning 43

5.5 Market share and scale 44

The sixth part marketing 47

6. 1 marketing system 47

6.2 Sales Target 47

6.3 Sources of income 47

6.4 Marketing 49

6.5 Service Policy 5 1

Part VII Risks and Countermeasures 53

7. 1 market risks and countermeasures 53

7.2 Managing Risk 53

7.3 Talent Risk 54

7.4 Technical and safety risks 54

7.5 Financial Risk 54

7.6 Force Majeure Risk 55

The eighth part of the financial forecast 56

8. 1 capital requirement 56

8.2 Notes on Financial Forecast 56

8.3 Use of funds 56

8.4 Major financial statements and related analysis 57

8.5 Conclusion 6 1

Part IX Financing Methods 62

9. 1 financial plan 62

9.2 Exit Mode 62

Annex I: Promotion Entrance of Mass Customization Platform-Automobile Customization 63

1. 1 China automobile industry overall situation analysis 63

1.2 target market analysis 64

1.3 demand situation analysis of China automobile industry 66

1.4 characteristics, existing problems and countermeasures of automobile industry 68

1.5 marketing plan 69

Annex II: Functional Requirements Analysis of Software Platform 70

Appendix III: Investigation and Analysis Report of MC Platform Based on SDN 79

Appendix 4: Proof of Software Platform and Research Related Topics 83

Annex V: Letter of Intent for Enterprise Cooperation

Attachment 6: Quotation Form for Online Advertising 9 1

Of course, if you want e-commerce data, I can give it to you.

E-mail: qjw495@ 126.com