Since Luo Yonghao made a high-profile announcement in Weibo that he would enter the e-commerce live broadcast, there have been many rumors. 60 million signed Tik Tok, 80 million signed Taobao Live, and Aauto Quicker spent 654.38 billion+0 billion to catch up with the signing. .......
If the above rumors are true, then why did Luo Yonghao choose Tik Tok, where Taobao Live and Aauto are faster, e-commerce live broadcast develops better, and the genes with goods are better?
Why did Lao Luo finally choose Tik Tok?
The cooperation between Lao Luo and Tik Tok can be traced. In addition, the two have a certain foundation of cooperation, and Lao Luo's hammer technology and ByteDance have the origin of cooperation.
At the end of 20 18, ByteDance acquired Hammer Technology. Subsequently, ByteDance began to receive employees, office space and technology patents of Hammer Technology, as well as SmartisanOS and nut mobile phones.
In addition, at the launch conference of Nut Mobile Phone in June 5438+ 10 last year, Wu Dezhou, as the president of Reliance Lab, responded at the opening ceremony that in addition to Luo Yonghao, the hardware and software core team of the original Hammer Technology joined ByteDance, the original Nut brand name and the English brand? Smartisan？ Will be retained.
Therefore, compared with Aauto Quicker and Taobao Live, Luo Yonghao and ByteDance are more closely linked.
In addition, Tik Tok needs Luo Yonghao more.
According to the data of Everbright Securities, the total scale of live e-commerce in 20 19 is estimated to be 440 billion, of which Taobao accounts for 250 billion, Aauto Quicker accounts for150 billion, and Tik Tok live broadcast only accounts for 40 billion.
This shows that Tik Tok's live broadcast has great potential and needs to be tapped urgently, and the exclusive cooperation between Tik Tok and Luo Yonghao is conducive to Tik Tok's voice in the live broadcast.
Compared with Taobao Live and Aauto Quicker, Tik Tok does not have a model carrier. Taobao has Li Jiaqi, Viya, Aauto Quicker and Simba, and Luo Yonghao may be a good choice.
Although Taobao Live and Aauto Quicker have stronger liquidity, head anchors such as Victoria, Li Jiaqi and Simba have long occupied the top spot in platform traffic, and Lao Luo's trip to Tik Tok is the best choice. ? A person in the live broadcast industry said that Tik Tok live broadcast is bound to tilt a lot of traffic and resources to support Lao Luo. This exclusive signing of Lao Luo may be the beginning of Tik Tok's efforts. ?
Lao Luo, who has his own aura, is born with a large flow, so no matter what he sells, people will pay attention to it, which is a blessing for Tik Tok, who is eager to broadcast goods live. ? People in the live broadcast industry said so.
Can Lao Luo be the next Li Jiaqi?
Lao Luo, who has his own attention, certainly does not lack traffic, but whether he can turn traffic into sales has become his first hurdle.
The data of the first few live broadcasts will certainly be good, but the important thing is whether it can last for a long time. ? A person in charge of Taobao MCN told Netease Technology that for live distribution, the last thing to strive for is low price, but the price largely depends on the bargaining power of the supply chain.
These more professional problems are in front of Lao Luo and need the support of a more professional team.
According to media reports, there is a US ONE team of more than 300 people behind Li Jiaqi, and there is also a Qian Xun team of more than 300 people behind Victoria. Ollie, CEO of Qian Xun, once said in an interview with Netease Technology that only the customer service team has about 100 people.
On the other hand, Lao Luo's Tik Tok account authentication information is the chief recommender of dating technology.
Lao Luo needs a more professional team if he wants to go far. ? The above-mentioned MCN person said.
Digital products and cultural and creative products are not the mainstream of live e-commerce. According to our past live broadcast data, the best are some fast-moving consumer goods, non-standard products and clothing. Digital technology and cultural and creative products have high unit price and low consumption frequency, and they don't want to sell well in the previous categories. ? The person in charge of another advertising company that docked brands and anchors said.
At the same time, she also believes that Lao Luo's fans are mostly men, and their willingness to spend impulsively is much lower than that of women, thus encountering high-priced digital products. Press the buy button less than their fans in Li Jiaqi and Victoria. ?
Lao Luo is about to start the live show with goods. Can we wait and see?