When a mouse is more than just a mouse, what else can it be?
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Beijing Singularity Jump Technology Co., Ltd. has launched a black technology device - CheerPod, which subverts the design form of the traditional mouse and combines a touchpad and The mouse combines a wireless multi-touch mouse and a laser pointer controller to create the first all-in-one mouse with touchpad and page turning and a high-looking mouse, and won the 2020 German Red Dot Design Award for its good looks.
The integration of technology and design brings more new experiences to life. The birth of CheerPod undoubtedly opens up a new usage scenario-air mode. So behind the birth of this product, what touch points inspired the creator, and what stories happened on the road to commercialization?
With questions in mind, SciBon conducted an interview with its founder Xi (xí) Jiajie.
PART 01
Leap into the blue ocean of high-end fashion and convenience
Seize the forefront of multi-compatible mobile office
Beijing Singularity Jump Technology Co., Ltd. The company was established in February 2019. It is a hardware technology company focusing on technology and design innovation. In the direction of product research and development, Singularity Leap Technology mainly focuses on the work and life needs of young white-collar workers, and develops a variety of intelligent hardware to help improve work efficiency and quality of life.
The founder, Xi Jiajie, is a computer science major with 8 years of experience in software products. During this period, he has won 11 entrepreneurial awards*** and has obtained 14 intellectual property rights. According to Data Science, Xi Jiajie successfully developed products such as "barrier-free keyboard" and "head-mounted myoelectric mouse" in 2017 to solve the problem of using input devices for people with disabilities; in addition, he has also worked with United Hua-Qingyang reached a cooperation and the "Qingyang Black Technology Bottle" proposed was selected among 12 project proposals and achieved mass production of more than 80,000 pieces.
Xi Jiajie attaches great importance to the initial team that works side by side. He introduced to Scitech: "Enrique, the head of product development, is a code contributor to many open source projects. The HikeOn project he initiated has achieved has obtained a Mexican national patent; marketing partner Yu Cheng has 8 years of experience in brand promotion planning and operation. He has helped the sales department achieve revenue of over 100 million through business planning, and has planned online marketing activities with exposures of over 10 million; supply chain partnership Han Baoyang has full-process company operation system management experience and has been responsible for large, medium and small supply chain management. "They work together to promote CheerPod to a broader market space.
Xi Jiajie happily introduced: "As the company's first product, CheerPod is the world's thinnest multi-touch mouse. It has a new board shape, is thin, fashionable and easy to carry, and integrates many common features used by office workers. The document presentation pen function can be used for office work/business trips/meetings, all with one machine, so it has won the favor of customers." After leaping into the new blue ocean of high-end fashion and convenience, CheerPod has also quickly become famous for its "easy to use and many functions. "Compatibility" and high performance are on the forefront of mobile office.
PART 02
Breaking through the cold winter of entrepreneurship
Unlocking "humanized" design thinking
Asked about the problems encountered during the project promotion process The problem is how to solve it.
Xi Jiajie said frankly: "The project experienced a capital winter in the early stages of research and development. During that time, we scrimped on food and clothing to focus on development, and on the other hand, we were looking for investors. We cut off all non-core expenses as much as possible, and completed the product after arduous struggle. Research and development. Later, in terms of production and promotion, we used overseas crowdfunding as a marketing method to give priority to obtaining funds and orders, and then produced according to the orders, completing a small transition for a start-up company. ”
When the product was completed and deployed in the e-commerce market, Xi Jiajie was also rejected by several Amazon e-commerce merchants. Fortunately, they were not discouraged and always chose to persist. In the end, the hard work paid off. An e-commerce partner was very optimistic about Xi Jiajie's products and had confidence in his team, so he placed an order for 3,000 units of the product at once.
Xi Jiajie excitedly told Shukebang: "This is a huge encouragement to our team! As the first batch of customers to cooperate with, we have also given all the support we can. The products are also very popular on the Amazon platform. Products in the early stages of entrepreneurship will have certain imperfections, and those who are willing to support us will bear certain risks, and such partners are worthy of being cherished like comrades! "
Starting a business also gave Xi Jiajie a deeper thinking and understanding of "human nature".
“ First, products, products must embody “humanity”: to make products, you must have a deeper insight into users. While hot products solve users’ pain points, they also need to conform to “humanity”.
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The second is the team, which is full of "humanity": As a CEO, you need to understand the interests and demands of everyone (partners, employees), retain people and stimulate their potential, which is in itself talking about "humanity"
The third is self, to explore the self in "human nature": Entrepreneurs have a strong sense of pride, but starting a business is a process of frustration and hitting a wall. This process allows you to understand yourself better. The boundary of ability, thereby establishing a more complete self-understanding.”
Listening to Xi Jiajie slowly describe these three “human natures” also brought a lot of thinking to Digital Science.
PART 03
Continuous innovation
Building strong barriers to product strength
According to data from Kebang, CheerPod is currently in overseas markets. Launched on Amazon e-commerce, independent website, etc., completed nearly 700,000 US dollars in European, American and Japanese crowdfunding, and shipped 15,000 units of products. Domestically, we have also completed the promotion layout including online channels such as JD.com and Taobao, and offline channels such as Lenovo Laiku, Dell gift channels, Suning, and Gome.
In terms of shaping the company's core competitive advantages, Xi Jiajie firmly said: "Continuous innovation is the company's greatest competitive advantage. The project 'New Generation Input Device CheerPod'*** produced 3 Invention patents, 1 international PCT patent, 8 utility model patents and 14 patents. The strong product strength that comes with strong innovation has also built a new high-patent core advantage barrier for the company. ”
The core of promoting the progress of human society and promoting the change of human lifestyle is scientific and technological innovation. Xi Jiajie said that the company has currently developed a series of products such as CheerPod second generation and CheerTok Douyin version. In the future, it will continue to focus on the field of input devices and seize the mid-to-high-end portable input device market. We are also looking forward to more user-friendly technological hard-core products to make our lives better.
“CheerDots”