Writing a business plan is a reasonable business plan based on the company's development status and development trend, and it is also an all-round analysis of the industry's development trend. This is the business plan template I compiled for you.
Business plan 1
I. Overview of the Project
Project name:
Start time:
Prepare registered capital:
Project progress: (explain the progress since the project started)
Major shareholder: (The list shows the name, amount, form, unit and contact number of the current shareholder. )
Organization: (represented by chart)
Main business: (the main business to be operated. )
Profit model: (explain the business profit model of this project in detail. )
Development strategy and business objectives for the next three years: (industry position, sales revenue, market share, product brand, etc.). ).)
Second, management.
2. 1. Establish the board of directors of the company: (name, position, work unit and contact number of directors)
2.2. Senior management profile: Chairman, General Manager, Chief Technology Officer, Chief Marketing Officer and Chief Financial Officer (name, gender, age, education background, major, professional title, graduate school, telephone number, main experience and achievements, mainly explaining management experience and successful cases in this industry. )
2.3 Incentive and restraint mechanism: (What kind of incentive mechanism and measures will the company take for management and key personnel? )
Three. R&D
4. 1, technical feasibility and maturity analysis of the project
4. 1.2 Discussion on technical innovation of the project
(1) Basic principles and key technical contents
(2) Technological innovation
4. 1.2 project maturity and reliability analysis
4.2 R&D performance and main technical competitors of the project: (Whether the products have been appraised by international and domestic industry authorities and institutions at all levels; Domestic and international situation, domestic and foreign competitors of the project in technology and product development, and measures taken by the project to improve competitiveness. )
4.3. Follow-up R&D plan: (Please explain the research and development focus of the project and the new products developed in the next three years to ensure product performance, product upgrade and maintain advanced technology level. )
4.4.R&D investment: (List the total investment in technical development of the project up to now, how much development funds are planned to be invested, and the development-related expenses such as purchasing development equipment and personnel expenses every year. )
4.5. Technical resources and cooperation: (Whether to seek technical development support and cooperation for the existing technical resources and technical reserves of the project, such as universities and research institutes, etc.). , if yes, please explain the mode of cooperation. )
4.6. Technical secrecy and incentive measures: (Please explain what technical secrecy measures and incentive mechanisms have been adopted for the project to ensure the safety of technical documents and the stability of key technicians and technical teams. )
Four. Industry and market
5. 1. Industry status: (development history and status quo, which changes have a greater impact on product profits and profit margins, technical barriers, trade barriers, policy guidance and restrictions on entering the industry, etc. )
5.2. Market prospect and forecast: (forecast the sales development of the whole industry, and indicate the data source or basis. )
5.3. Target market: (Please describe in detail the main types of users targeted by the products/services. )
5.4. Main competitors: (explain the main competitors in the industry, mainly describe the competitors in the main sales market, their market share, competitive advantages and disadvantages)
5.5. market barriers: (Please explain whether there is any industry regulation on market sales, the difficulty for the company's products to enter the market and the countermeasures).
5.6.SWOT analysis: (Advantages and disadvantages, opportunities and threats faced by products/services compared with competitors)
5.7. Sales forecast: (forecast the company's sales revenue and market share in the next three years)
Verb (abbreviation of verb) market strategy
6. 1. Price strategy: (composition of sales cost, basis for formulating sales price and discount policy)
6.2. Marketing strategy: (Please explain the strategies and implementation methods in establishing sales network, sales channels, advertising promotion, setting up agents and distributors, after-sales service, etc.).
6.3 Incentive mechanism: (explain the strategies and methods of building a high-quality sales team, and what kind of incentive and restraint mechanism should be adopted for sales staff)
Six, product production
7. 1 product production (whether the production mode of the product is self-produced or commissioned processing, production scale, production site, technological process, production equipment, quality management, raw material procurement and inventory management, etc.). )
7.2, production personnel and management personnel
Seven. financial plan
9. 1. Financing amount and rights and interests of equity SMEs: (the amount of venture capital participating in this project, other sources and amounts of funds, rights and interests of all investment participants of the company)
9.2. Use and use plan of funds: (Please list the project implementation plan after financing of small and medium-sized enterprises, including the progress, effect, start and end time of capital investment, etc. )
9.3. Return on investment: (explain the average annual return on investment of SMEs in the next 3 -5 years after financing and relevant basis. )
9.4. Financial forecast: (Please provide the balance sheet, income statement and cash flow statement of the project forecast for the next three years or three years after the financing of small and medium-sized enterprises, and explain the basis for compiling the financial forecast data. )
Eight. Risks and countermeasures
1 1. 1. Main risks: (Please specify policy risks, R&D risks, operation and management risks, market risks, production risks, financial risks, exchange rate risks, risks of relying on key personnel of the project, etc. ).)
1 1.2. Risk countermeasures: (If the above risks exist, please explain the control and preventive countermeasures.
Business Plan 2 __ Business Plan for Gasoline Project Development
First, the market prospect is broad.
With the rapid development of the world economy, the contradiction between supply and demand of energy is becoming increasingly acute. In order to alleviate the long-term shortage of gasoline, Liang Gaocheng researched and invented a new patented technology of unleaded gasoline (0118350.0), which successfully realized the development direction of energy recycling. Using by-products and semi-finished products from oil fields and refineries as main raw materials and adding high-tech patented compound additives, high-clean unleaded gasoline meeting national standards was produced. This project belongs to the value-added and energy-saving project of resource utilization, which is the direction of energy development and the direction of national policy support. With the increase of output, it will produce great economic and social benefits.
Second, the composition of the device: the device is mainly composed of oil storage tank and automatic control.
Advantages of raw materials: main raw materials such as light oil and naphtha can be purchased in refineries and oil fields and transported by car and train. Raw materials can also be imported from abroad, and the market supply is sufficient.
4. Processing scheme: The raw materials are stored separately after purchasing, and the given ratio is calculated through laboratory analysis. After adding additives, different types of refined oil can be obtained through complex nucleation reaction.
5. Investment payback period: the annual output is 654.38+10,000 tons, the sales income is 600 million yuan, the annual profit and tax is/kloc-0.50 billion yuan, and the investment payback period is half a year.
6. Independent intellectual property rights: The technological invention of this project is now very mature. After it is put into production, it will increase the energy supply, alleviate the national energy shortage and make greater contributions to the country.
Seven. Advantages of the project:
(1) This project belongs to the comprehensive utilization of energy, energy saving and value-added, and it is the direction of increasing energy supply and alleviating energy shortage for the country supported by national policies.
(2) Less investment, quick effect and high profit. The product is gasoline, which has a good market prospect.
(3) Advanced technology, convenient production, high degree of automation and reasonable and feasible technology.
(4) After the project is put into production, it will produce huge economic and social benefits.
Eight. Project implementation plan: the project will be built in two phases: the first phase needs to invest 50 million yuan to achieve an annual production capacity of 654.38+10,000 tons. In the second phase, the investment is/kloc-0.00 million yuan, and the annual processing capacity is 500,000 tons.
Nine. Investment estimation: The first phase of the project is a high-clean unleaded gasoline device with an annual output of 654.38 million tons, its storage tank and automatic control system. The preliminary design estimate investment is 50 million yuan. The second phase of the project is a clean unleaded gasoline plant with an annual output of 500,000 tons. The system of oil storage tanks and production devices is appropriately increased, mainly to increase transport vehicles and liquidity. The estimated total investment is 1 100 million yuan.
Business Plan 3 I. Company Profile
Organization X was founded in 1996. Founded by senior people who have been engaged in media management in China, the United States and Singapore for a long time. Is a domestic media company engaged in TV media industry, with overseas business network. Organization X includes four TV and advertising companies registered in Beijing, Los Angeles and Singapore respectively, and the total number of enterprises at present is 6 1.
Second, products and services
(1) Film and television programs: X buys or packages film and television programs from abroad, and makes profits by selling its broadcasting rights to media companies such as TV stations, audio-visual publishing companies and broadband networks all over China. The company also sells movies and TV programs made in China overseas.
(2) TV programs: -X conducts market positioning, planning, packaging, production and integration of domestic and foreign film and television materials, and forms TV programs with their own local copyrights and independent brands. By broadcasting them on TV channels all over the country, they can obtain advertising revenue in corresponding advertising time slots. At present, the company has four TV programs covering the whole country, including "-"(80 home video channels) and "-X" (60 channels), with a total coverage of more than 600 million viewers.
III. Industry and Market Analysis
Television media industry is the last industry opened by China government. With the gradual relaxation of the current radio and television policy, this industry whose economic effects have been suppressed for a long time is showing huge growth space and profit space. New policies such as "separation of production and broadcasting", "separation of channel ownership and management rights" and "separation of network TV" have directly or indirectly brought opportunities for non-state-owned TV enterprises to expand their market share.
By, China has165438+85 million TV viewers, exceeding 1000 TV stations, making it one of the largest TV audience markets and TV content demand markets in the world.
The rapid development of digital media such as interactive TV, broadband network and video on demand will bring more benefits to film and television content providers in the next three years.
-X has a certain market share in TV content provision, TV advertising management, broadband content provision and audio-visual content provision.
Fourth, market share and competition.
In the field of TV column market for nationwide distribution, the main column of -X currently accounts for *** 13520 hours/year of the total program duration of channels all over the country, and its market share ranks second among similar companies.
In this advertising market, -X has 676 hours/year of advertising time in channels all over the country. The total market price of advertising time is 65.438+0.29 billion yuan, ranking second among similar companies.
In the field of TV column market for nationwide distribution, since June 65438+ 10, with the continuous introduction of new programs, X's market share has surpassed the main competitors such as Discovery Channel, Xinhua News Agency and Kaixin Media, and only ranked behind Guangchuan. In the next two years, -X will maintain the current market expansion and market share growth trend, and become the first TV program company in terms of the number of columns, the length of channels and the total advertising value by the middle of-.
In the market field of film and television content copyright trading, in-
The sales revenue of 6964207 yuan ranks 2-3 among similar companies. The main competitors are Yingjia International, Continental Bridge and Tang Long International.
The overseas program trading income between-,-X and CCTV is RMB 4,804,465,438+02, making it the second largest overseas program trading partner of CCTV.
Verb (abbreviation of verb) market strategy
The company's marketing strategy is to rapidly expand market share and further form the position of market leader. At present, it has achieved remarkable results: the channel duration and total advertising value of the programs provided by the company have risen to the second place in the similar market in the past year.
Sixth, the competitive advantage of enterprises.
(A) overseas program supply network
Based on the founder's overseas media background and operating experience, X has established a global program supply network (consisting of China Program Company, Los Angeles and Singapore branches), and the company's ability in overseas program supply and content integration far exceeds that of its main competitors.
(2) It has a sound industrial chain of TV programs.
-X is one of the few TV companies in China that has a complete TV program industry chain (planning, film source integration, production, distribution, marketing, advertising and multimedia development), and has first-class strength in most links of the industry chain.
The company's program supply network consists of more than 300 major production companies around the world, and the domestic distribution network can regularly supply programs to more than 200 local TV channels. In advertising management, the company has established an experienced sales team, and has good cooperation with more and more well-known domestic and foreign product brands such as Maotai, Bird Mobile Phone and China Netcom.
(3) a huge library
The film and television program library accumulated by the company for many years includes the exclusive master library with more than 1 0,300 hours, the priority master library with -0 hours, the demo library with 35,000 hours and the global program library with 3 million hours. It is one of the most comprehensive program libraries in China at present.
(4) Corporate brand
-X has become one of the most famous TV companies in the domestic TV industry. At the same time, X's English brand is recognized as "one of the most important traders in China" in the overseas TV industry.
Seven. Management team
-x, founder and co-president. He has been engaged in TV media work in Singapore and the United States for a long time and has rich experience in film and television program planning and market operation. At present, as a representative of private media in China, he enjoys wide popularity in the TV industry. He has been a guest speaker at many important media events at home and abroad, such as "Asian TV Forum atf" and "China TV Golden Eagle Festival".
-x, founder and co-president. Long-term investment and operation of TV media industry in overseas, Beijing and Shanghai. Strong media operation ability and industrial integration ability make him an influential media operator in domestic TV industry at present.
—— Founder of American company and overseas general manager. Her long TV career in Hollywood has made her a professional manager who is familiar with the international TV industry and has strong management ability.
In addition to the above-mentioned senior media operators from Singapore and the United States, the company also has a local core team with rich media professional experience to form an efficient X management team.
Eight. Long-term development goals
By further strengthening the main links of the media industry chain that the company already has, a more perfect media industry management platform will be formed. In the next five years, the company will develop into a cross-media comprehensive media group focusing on the content provision and media management of TV media and involving other media such as print media and digital media. In- the company's annual turnover will exceed 1 billion yuan, and in-the company's annual turnover will exceed 300 million yuan.
Nine. Financial forecast and financing plan
In the next two years of rapid growth, the company will realize sales income of 24 195800 yuan, 720 13700 yuan and cash inflow of 2227500 yuan and 62786700 yuan respectively.
The first financing plan: increase capital and raise shares 10000-3000000 yuan; The range of shares sold: 10%-35%, and the use of funds: further expand the market share and occupy the leading position in the market faster; Greatly improve the ability of self-made programs and program development.
The second financing plan: financing 30-50 million yuan by increasing capital and shares; Share transfer scope: 10%-30%, and fund use: channel operation and strategic business development.