But let's think about it, why didn't Lao Luo spend a lot of time introducing this function at the press conference?
There is only one reason, and that is not worth boasting about. After all, Lao Luo is a real entrepreneur.
First of all, we started in the wrong direction. If we integrate fingerprint identification on logo, does it sound difficult? Indeed, the requirements for technology and design are very high. But on the other hand, do we print logo on the post fingerprint identification? Is it much easier?
Now the capacitive fingerprint identification module can print patterns on it. Although it can't be said how difficult it is, Nubian Z 17miniS calf 8 has printed the small red circle that Nubian has always marked on the front fingerprint identification module.
Many "rational" hammer powders must be dissatisfied. No one in the whole smartphone market has done anything. Hammer technology has done it, so it is not difficult. Even if it is not difficult, it is because I can't think of it. Why not do it otherwise?
I thought about it and solved this problem perfectly with poor PS technology. Fingerprint identification has a logo on it. Which one is it?
Xiaomi?
OPPO？
VIVO？
Or Huawei?
Needless to say!
So you know why Lao Luo just brushed it off at the press conference. Because the hammer does have inherent advantages, the circular logo just fits the shape of fingerprint recognition.
Undeniably, nuts combine logo and fingerprint identification, which is really beautiful and practical, and it is also the first time in the industry to add fingerprint identification to ID design. However, objectively speaking, other manufacturers didn't do this not because they couldn't, but because they didn't want to.
And in fact, it used to focus on front fingerprint identification, and back fingerprint identification has always been considered as a compromise. So it makes sense not to see other manufacturers do this.
1, the combination of logo and fingerprint really needs a brand-new design scheme. Different from the traditional fingerprint with holes on the back, the internal material and texture of logo will be obviously different. Therefore, special treatment will be needed to eliminate the fingerprint input deviation caused by the difference of materials and textures.
2, because the hammer logo happens to be the most suitable shape for fingerprint recognition, that is, round. Imagine how unrealistic it is to print the word "m" or an irregular logo on Huawei's chrysanthemum, unless a round or square border is added to the logo, but that is not the original logo shape.
3, all the way hammer logo is similar to the nature of digging and engraving, while many other brands are just printing. The fingerprint identification module itself is to be dug and placed, which coincides with the logo design of the hammer!
Now it's 202 1 year, and I still think this design is very innovative, but it's also because the logo of Hammer Technology is round, and other mobile phone manufacturers really don't have a round logo. Why don't other mobile phones do this? Because if you follow the hidden design of the hammer, the fingerprint hidden in the logo will be unlocked, which is simply ugly!
The apple is not even round, because it has been bitten and there is a branch on it, so it can't be designed! And among mobile phone manufacturers, is there a logo with a circular design? Don't! It is estimated that only 360 phones and Motorola phones can achieve this design effect. If you don't need subtitles and numbers, as long as that logo can still be designed like that!
This can make the front panel very clean, but now it is not a popular design to unlock the fingerprint on the back. Many mobile phone manufacturers either use off-screen fingerprints to unlock or use side fingerprints to unlock. There are very few mobile phone manufacturers who use back fingerprints to unlock. Mobile phone manufacturers like iPhone do not unlock any fingerprints at all, but rely on faces and passwords to unlock, which is another wonderful performance. Therefore, the inventory of mobile phone manufacturers can really complete such a design in terms of beauty and logo.
However, extended to today, off-screen fingerprint unlocking has also become a mature solution. Although it is sometimes not flexible enough on many high-end flagship mobile phones and needs to be unlocked in the form of a password, the fingerprint on the screen is still better. Make the back of the phone more concise and integrated to present the best way!
For example, although the chrysanthemum of Huawei's mobile phone is a semicircle, Huawei uses letters: Huawei is the expression of logo, Xiaomi is the logo of mi, and oppo and vivo are the expressions of letters, which are more concise and easier for others to know! From here we can see how arrogant hammer technology was at that time!
The mobile phone directly makes a logo in the form of a hammer and a circle, and the letters printed on the mobile phone are also the most difficult to spell: smartisan；; Therefore, from the perspective of brand communication, although Hammer attaches great importance to the design of mobile phones, the brand of Hammer is the most difficult to remember, especially the mobile phones that want to be distributed and sold in China need to be extremely simplified, just like Apple's entry into the China market, that is, the iPhone, which is very easy to spell. Obviously, smartisan is difficult to spell, and I am not familiar with English, so every time I type, I always find a copy of this brand in official website!
Just like Sony put fingerprint identification on the side, why can't others follow suit? Because most mobile phone manufacturers just want to make money, blindly follow the trend and have no characteristics, or a grinding tool is directly sold under another brand. Besides Apple Samsung, the second thing is to appreciate silence. Both Hammer and Sony have their own unique innovations, for the consideration of users, especially the craftsman spirit of Hammer and Old Rona. At the very least, they can hear the voice of users and know what they want.
In fact, the function identification module (fingerprint identification) is combined with its own logo, and another mobile phone has been done, which is to "borrow" the nubia designed by Meizu mback.
Nubian M2 Youth Edition This mobile phone uses the combination of mback, fingerprint recognition and logo, which is actually a very good design. But the white version looks like a fake, and the little red circle and mback look neither fish nor fowl. This mobile phone has also been popular since its listing, and it can't be sold at any price. . .
The hammer is very witty, and the logo is perfectly integrated into the rear fingerprint, which looks harmonious and beautiful, but it should be noted that not every mobile phone logo looks good here, such as Xiaomi's mi, which is ugly here. . .
So this design language is not adopted by every company. After all, different designs have their own design languages. what do you think?
Because the logo of nuts is round and beautiful when it is designed, other brands start with words, such as ov blue-green brand. Later, in order to meet the coordination and aesthetics of the rear fingerprint, the camera and the fingerprint were unlocked together. When iphoe x broke out in the early years, many people said that they wanted to combine logo with fingerprint unlocking. However, it seems that the rear fingerprint unlocking is not Apple's dish. In order to cater to the rear fingerprint unlocking, the camera translates synchronously, which is beautiful, but at the same time, for the feeling of the whole back of the mobile phone, opening the hole means that this smooth back screen needs to be destroyed.
Lao Luo perfectly combines fingerprint unlocking with logo to minimize the damage to the back, which is in line with the current unconventional trend. After all, there are not many logo sizes that can do this effect in China. In this regard, Lao Luo became.
Many netizens report that the logo color is too inconsistent with the overall temperament of the mobile phone. I think technology will get better and better in today's progress.
The nut pro2 of Hammer Technology is smooth, beautiful in sense, moderate in configuration, brutal in performance and shy in power consumption.
Hammer technology, you and I deserve it.
Those who say that the hammer logo is only cabbage, Samsung s8 fingerprint is still square, and the notebook fingerprint is still long. Who JB stipulates that fingerprints can only be round? To put it bluntly, other manufacturers will only force them to use a set of molds until they die, squeezing out the last drop of surplus value. Only the hammer will really consider the opinions of users and take action. This is why the hammer can come back to life. I don't object to mobile phone manufacturers making money, but in order to make money, the bottom line is not to die sooner or later.
Most of them are not round dogs, and the second is the most important thing. Before the full screen is enough, no one will consider putting fingerprint identification on the back of the fuselage. After all, it is most convenient to identify it on the stepmother key below the mobile phone. After the full screen is enough, everyone will focus on facial recognition. After all, it represents the update of technology, and it is still inconvenient for you to put fingerprints on the dog in the back.
To sum up, it's just that everyone thinks it is unnecessary or unnecessary to promote it. It's not that others can't do it, but that they haven't thought about it.
The design of the hammer also attracted me, but I decided to return it after using it for one day because the system was unfamiliar and there was fingerprint recognition on the back.
Including the hammer, Samsung's S9 is the most awkward one among the used back fingerprint recognition models. When I want to unlock it with my fingerprint, I always touch the camera, which makes me feel very uncomfortable.
This design of the hammer looks really creative, and it is really a pleasing and cool design to integrate fingerprints into the brand logo. However, the accuracy and speed of fingerprint identification should be considered in practical use.
At present, the mobile phone brand logo is basically placed on the back of the mobile phone, that is to say, if fingerprint identification and brand logo are integrated, then the mobile phone can only adopt the back fingerprint identification method, but the back fingerprint identification needs to rely on the finger recognition area, which is not as convenient as the front fingerprint identification or Apple's Face ID identification system. This is also the reason why most brands give up the rear fingerprint identification on high-end models, that is, the customer experience is not good and it is not recognized.
Post-fingerprint identification is a compromise and helpless transition choice under the background that brand manufacturers want to increase the screen ratio (full screen) but there is no mature, safe and low-cost front screen unlocking technology (Apple's Face ID is an exclusive patent and exclusive use). With the maturity of off-screen fingerprint identification technology, the full-screen mobile phone has been fully popularized. At present, most mid-to-high-end models basically adopt the dual recognition system of front camera face recognition and off-screen fingerprint recognition, which can improve the recognition speed and user experience. In this case, there is no market for post-fingerprint identification and brand logo integration.
This will reduce the sensing area of fingerprints, which will inevitably reduce the recognition accuracy and security! LOGO can be placed in many places, and I don't think this technology has any practical value. Hammer powder has finally boasted, otherwise I really don't see what innovative technology core competitiveness hammer mobile phone has.