Since the reform and opening up 30 years ago, my country’s public relations have played a very important role and status in the survival and development of enterprises. At the same time, we should also realize that public relations are not just the patent of enterprises. All kinds of social organizations need to use public relations to establish their own good image, thereby creating an internal and external environment that is more conducive to their own operation and development. . The government is no exception and also needs public relations. Some scholars have clearly pointed out that the Chinese government's public relations is to use public relations knowledge, especially public relations methods from corporate organizations, to better perform government functions. As an emerging management science, corporate relations are of great significance to the interactions between countries and local governments, economic and trade, cultural exchanges, national harmony, social progress, and economic development as the trend of global economic integration continues to strengthen. Development and other aspects are increasingly playing an indispensable role, and have been widely used and developed in all walks of life. It has become an important discipline for governments, enterprises, and community organizations to promote their own healthy development.
Government public relations refers to the government as the main body, through the functions of decision-making consultation, public opinion guidance, information exchange, coordination and communication, public services, image building, crisis management, etc., to establish a good relationship with the public. A scientific activity that maintains a good image of the government and embodies the government's management ideas. It contains the following meanings: 1. The main actor in government public relations is the national administrative agency, which has social welfare and authoritative government behavior; 2. It has the functions of communication and behavioral norms, and has policy orientation and communication Monopoly; 3. To establish a good relationship with the public and have the participation of all people; 4. To embody the government's scientific management ideas and to effectively maintain the good image of the government.
Local government refers to the general term of government organizations that manage the affairs of an administrative region of the country. It corresponds to the central government. In addition to special administrative regions, China's local governments are divided into four levels: provincial level, prefecture (city) level, county level and township (town) level. At present, the main role of local governments in our country is to connect the central and local governments. They must not only convey the spirit of various instructions from the central government and implement the central lines, principles, and policies; they must also promptly feedback the opinions and suggestions of local people to superiors, until central. In terms of public relations theory, local government is the media for communication between the central and local governments, and plays the role of communication and feedback. Therefore, the main manifestations of the public relations between local governments are:
1. The need to speed up the construction of socialist democratic politics
The nature of my country's socialism determines that the government is the people's government. The people are the masters of the country. The people have the right to know about the government's administrative actions, to participate in political discussions and to supervise. An important aspect of carrying out government public relations is that government affairs should be open and transparent, so that the people can know the content of major policies and learn more about various government work situations. This will enhance the people's awareness of participation in and deliberation of government affairs, give full play to the people's supervisory role, enhance the people's sense of identification with the government, enable the people to consciously obey the government's leadership, actively cooperate with and support the government's work, and improve the public's understanding and trust of the government. , promote the shaping of a good image of the government and accelerate the construction of socialist democratic politics.
2. The need to accelerate the realization of scientific government decision-making
Developing government public relations is the need for scientific decision-making. Modern society has a considerable impact due to the numerous organizations, complex structures, frequent social activities, and changes. The amount of social information has increased sharply, making government decision-making more difficult. At present, the era in which the government can make decisions based on experience has become a history. The mechanism of scientific decision-making must be introduced. In addition to the application of scientific theories, a very important aspect of scientific decision-making is to carry out public relations and possess sufficient social information. The government can Timely and comprehensively grasp the public's opinions and suggestions on government work, and understand the likes, dislikes and needs of people of all ethnic groups and all walks of life, thereby providing a reliable basis for scientific decision-making.
3. The need to accelerate the transformation of government functions from management to service
With the establishment and development of my country’s socialist market economic system, major changes have taken place in the administrative environment, and the government’s Direct commanders and participants transform into guides, coordinators and servers of social and economic activities. In order to promote the transformation of government functions from "management" to "service", it is necessary to develop government public relations.
4. Accelerate the need to adapt to the need for greater opening up to the outside world
Opening up to the outside world is a trend in today’s world.
To open up, it depends on what kind of image it should appear in the world. It requires countries around the world to understand China better than before. There is no doubt that what we need is a good image of China around the world. In this regard, government public relations can make a big difference. It can plan the government's image as a whole and carry out extensive publicity to let more people understand China. Especially after my country joins the WTO, according to the requirements of WTO rules, the laws, regulations and specific operating methods of member states must be made public and transparent. Both existing and newly formulated rules and regulations must be announced as soon as possible and can be easily obtained and inquired. . The trade policies and government management behaviors of each country must also be transparent. When disputes arise with members, they must be resolved based on the published trade policies and laws and regulations. These requirements are completely consistent with the content and requirements of government public relations. consistent.
5. The need to accelerate the implementation of public security crisis management
The so-called public security crisis management, also known as government crisis management, refers to the government’s response to public security crisis events management. In addition to the common reasons of the international community, the civil war crisis also has specific and special reasons for each country. From our country's perspective, today, in a period of social transformation, is an important reason for the frequent occurrence of public security crises.
Since the reform and opening up, my country's economic development has been relatively rapid, with an average annual growth rate of more than 9%. The process of reform, opening up and rapid economic development is essentially a process of interest adjustment. If the improvement of the interests of some people leads to the improvement of the interests of the entire social group, and no one's interests are lost or the loss is not significant, the society at this time will be stable and harmonious, but in fact due to the rapid economic development and reform The deepening of development will mostly bring about unbalanced development. During this period, the distinction between rich and poor and people's psychological gap appeared. There were even "three imbalances" phenomena: imbalance between urban and rural areas, imbalance between regions, and imbalance between rich and poor. Under this situation, the government must strengthen policies and services in public crisis management, including adjusting social distribution policies, narrowing and improving the "three imbalances", caring for and helping vulnerable groups, and paying attention to and solving people's livelihood problems. work and increase investment and services in public affairs. Otherwise, with the rapid economic development, unfair distribution of interests will easily lead to crisis events; unfair social distribution and excessive imbalance of group interests will increase the probability of crisis events; unmatched social reforms and slow government transformation will be a transition period. The deepening of reforms has increased many variables, thereby increasing the frequency of crisis outbreaks. Therefore, government public relations are an urgent need to speed up public crisis management.
6. The need to accelerate the construction of a socialist harmonious society
Building a socialist harmonious society is a major task for our party to comprehensively build a well-off society and create a new situation in the cause of socialism with Chinese characteristics. . A harmonious society is the basis for the survival and development of the government's public relations business, and is also the ultimate goal that the government's public relations should pursue. It builds the environment for human survival and development from a higher perspective and is the soil for the establishment and survival of government-public relations. It can be said that building a harmonious society is a broader and more macro-level "government-public relations undertaking", while government-public relations are to repair and communicate for social harmony from a micro perspective, and to build a harmonious society. Building a harmonious society. Government public relations can only be established and developed in a harmonious macro-social environment, so that they can better play their role and achieve social harmony and create a good image.