Exclusive interview with Bitauto: The cumulative delivery in 87 days exceeded 10,000 yuan, ranking among the top ten new energy SUV sales. This is AITO’s outstanding performance. This unstoppable momentum comes from the integration of Huawei's in-depth support and Cyrus's car-making experience, which also gives it the confidence and confidence to break through the smart electric vehicle market.
Taking the opportunity of this Chongqing Auto Show, we interviewed Mr. Zhang Zhengyuan, CMO of Cyrus, to explore the present and future of Cyrus. The following is the content of the exclusive interview:
Bitche: Thank you very much, Mr. Zhang, for taking time out of his busy schedule to accept our exclusive interview with Bitche. As a rising star, the Wenjie M5 only took 87 days to reach over 10,000 deliveries, and it has also continuously appeared in the top ten sales of new energy SUVs. What do you think of Thalys Automobile's achievement of such excellent results?
Zhang Zhengyuan: In such a difficult environment this year, Thalys has delivered this excellent report card. Wenjie M5 advanced into the top five in the high-end new energy SUV sales list in March. At the same time, it continued to make efforts in April and May, maintaining the top ten in the new energy SUV sales list. It benefited from the market and consumers' recognition of the product. The strong recognition also proves the corporate speed of Cyrus Automobile.
From the launch of Wenjie M5 in December last year, to the delivery of Wenjie M5 in March, and to the upcoming launch of Wenjie M7 on July 4, our product development speed, manufacturing speed, and delivery speed are all ahead of the competition. Innovative new energy brand.
As of now, Thalys has put into operation about 500 experience centers and about 120 user centers. By the end of the year, it will have completed the construction of about 1,500 experience centers and about 300 user centers, making it convenient for users. Reach more diverse experience scenarios.
The sales volume of Wenjie M5 exceeded 5,000 units in May, and sales increased month by month after delivery. The delivery exceeded 10,000 units in 87 days, reaching 11,296 units; it is the fastest record of an innovative brand's single model delivery exceeding 10,000 units, refreshing the sales volume in the industry records and is expected to continue to rise in the future.
Yitche: The core reason why Cyrus can achieve such impressive results is its product strength. Mr. Zhang, can you share what is the most attractive selling point of the Wenjie M5 car product itself?
Zhang Zhengyuan: A car cannot be favored by users without the product itself. As a new brand, Cyrus still has a lot of room for improvement in terms of brand power, but our products are extremely competitive.
With its advantages in technical strength and intelligent production, the Wenjie M5 we launched has the characteristics of high performance, long battery life, high intelligence and driving control performance comparable to luxury cars. These can be regarded as The core selling point that attracts users.
Wenjie M5 adopts an all-aluminum alloy chassis commonly used in million luxury cars. Compared with traditional steel chassis, it can bring lightweight effect to the entire vehicle, while also having high corrosion resistance and small vibration and deformation. The control performance is more stable and safe. The front double wishbone and rear trapezoidal multi-link independent suspension allow the body to maintain better driving stability under different driving conditions, allowing the Wenjie M5 to achieve a measured Elk score of 75km/h.
Second, thanks to the pure electric drive intelligent range extension platform (DE-i), it has a WLTC standard range of more than 1,100 kilometers when fully fueled and fully charged. No matter what kind of scene you use the car, you can achieve zero anxiety. The platform has undergone comprehensive evolution in terms of third-generation range extender, drive technology, battery PACK, and intelligent control. After optimization, the overall efficiency, NVH, and safety have been significantly improved.
The third is the application of Hongmeng smart cockpit. Wenjie M5 is also the first model to be equipped with the new HarmonyOS smart cockpit, breaking through the three major pain points of traditional cars: few applications, slow upgrades, and poor experience. The operation smoothness, silkiness, and intelligent ecology are very good, and can create an immersive driving experience for users.
From the start of delivery in March to April and May, we clearly feel that the popularity of users has increased exponentially, and there may be even higher growth in the future.
Bitcar: I have also used Guanwenjie M5, and it does feel silky smooth as you said.
Seeing such a good product like Wenjie M5, we naturally look forward to the follow-up Wenjie M7.
Actually, when I came to Chongqing this time, I saw a test car on the road. Can Mr. Zhang take this opportunity to reveal some of its selling points to netizens?
Zhang Zhengyuan: Our plan is to launch the product on July 4th. Wenjie M7 is more luxurious. It is also an extended-range electric vehicle with a 6-seater layout, bringing users a top-notch and luxurious experience from all senses.
For example, new cars will be equipped with the latest generation of Huawei HarmonyOS smart cockpit to create the ultimate intelligent interactive experience. We will use the world's first most comfortable and enjoyable "boss position" rest seat to bring users an unprecedented in-car experience. No spoilers here, but stay tuned for the press conference on July 4th.
Bitauto: Just now you also mentioned our important partner Huawei. Cyrus Automotive and Huawei have an in-depth cooperation. What are the specific aspects? And what is the difference between us and other brands that cooperate with Huawei?
Zhang Zhengyuan: Different from cooperation with other car companies, we have created a new model of cross-border cooperation - the smart car selection model. It is the most comprehensive and in-depth cooperation with Huawei Intelligence in terms of automotive technology and capabilities. reflect. Maximize the technical advantages and experience of both parties to complement each other's strengths and create the ultimate experience for consumers in all aspects of business model, product experience, car purchase experience, and service experience.
In the cooperation between the two parties, Huawei relies on more than 30 years of innovative technology accumulation in the field of information and communication technology to bring the digital world into every vehicle. Huawei was deeply involved in the entire process, providing product definition, function setting, and marketing services. The Wenjie M5 jointly designed by both parties has achieved good market results. This is Huawei's practice of helping car companies build and sell good cars.
Huawei’s Hongmeng Smart Cockpit empowers the product and gives the Wenjie M5 a humanized concept, bringing consumers a pleasant car experience.
At the same time, Cyrus Automobile has also been deeply involved in the field of new energy for many years, built a world-leading R&D base, mastered more than 1,000 patented technologies, and created a dual technical path of extended range and pure electric technology. Especially in the field of range extension, Cyrus independently developed the pure electric drive intelligent range extension platform (DE-i), leading the rapid development of range extension technology, and planned and built the Cyrus Liangjiang Smart Factory, Cyrus in accordance with Industry 4.0 standards. Si Fenghuang Smart Factory has the ability to intelligently manufacture high-quality products.
Also in terms of sales, Huawei’s massive stores can quickly reach users, which gives full play to its channel advantages. Thalys's offline user center is responsible for delivery, after-sales and other aspects. Both parties cooperate with each other at the terminal to give full play to their respective advantages.
In the future, we will also carry out in-depth exploration of the entire value chain of products and carry out more in-depth cooperation around the three core industries of technology, channels and products.
Bitauto: We have also noticed that in the new energy era, the automobile industry has undergone tremendous changes, which can be said to be disruptive. In your opinion, Mr. Zhang, what kind of changes will there be in the next three, five, and ten years? Faced with such a changing trend, how will we at Cyrus respond?
Zhang Zhengyuan: As dual-carbon requirements continue to deepen, China's energy pattern is in urgent need of change. New energy vehicles will become the mainstream in the future. The penetration rate of new energy vehicles is increasing rapidly, and major traditional car companies are also sparing no effort. The transformation of new energy vehicles has been carried out in an all-round way, and some new power companies with weak competitiveness have disappeared.
Second, the "intelligence" of cars in the future will continue to change and iterate. People's needs for cars will undergo fundamental changes. Cars will need to rely on the combination of intelligent sensing hardware and software to complete more precise operations. This is also the smart car that Cyrus Auto is actively exploring, a car that understands you better.
Third, the extended range will be the best solution to solve battery life and charging anxiety for a long time to come. In terms of energy form, extended-range electric vehicles are a way of replenishing energy that can be used with oil or electricity, providing users with a more convenient car life, and may usher in explosive growth in the future.
It is foreseeable that the track of automobile development will revolve around the path of extended-range hybrid and pure electric vehicles into dual drive.
In the future, Cyrus Automotive will increase its research and development efforts and deploy in the field of intelligent and efficient energy replenishment. It will also work together with Huawei to give full play to their respective advantages, seize the general trend of new energy development, and follow the trend.
Bitcar: Thank you very much, Mr. Zhang, for your wonderful sharing, and I look forward to the launch of Wenjie M7 and more subsequent models.