The car to be talked about today is still the brand of the car company.
Two years ago, Chery offered the high-end brand EXEED Star Road, which was bound to break the price ceiling. After several years of ups and downs, Chery has been bumpy, and the upward road of Xingtu is almost ups and downs, coping with loneliness, but Xingtu has been working hard.
On the eve of the National Day, the Routing Agency tested the brand-new Starway LX in Hangzhou and positioned the compact SUV. This time, can it further help Starway become a real high-end brand?
One,
As usual, watch the car first.
As a high-end brand of Chery, Xingtu has an independent design language. And then what? The design of Starway LX is younger than Chery and closer to the current fashion trend.
For example, the sliding roof, sharper waistline and more intuitive curved surface bring more sense of movement to the star range LX. The front face of Starway LX adopts a large number of lines across the front of the car, creating a sense of expansion and highlighting the momentum. The long strip daytime running lights integrated with headlights have the same effect as Li one. Of course, the visual creation of the star LX rear also echoes the front face, and the penetrating taillights and double exhaust highlight an atmosphere.
In a word, Starway LX is definitely a car with enough recognition on the street. At least, people who see it will never think of Chery in appearance.
However, despite the youthful appearance, the interior of Starway LX is still a practical background color. It gives us the feeling of "young people's first family car". We should not only be young and restless, but also think about "poetry and distance", serve family needs and take care of "the present"
Back to the root of a car, Star Range LX is equipped with two versions of powertrain, namely 1.5T engine +CVT continuously variable transmission (simulating 9-speed transmission) and 1.6T? The combination of GDI engine and 7 DCT wet dual clutch.
Chery, the top technical student of its own brand, adjusted the power parameters of 145kW maximum power +290Nm for the 1.6T engine. With its support, the best acceleration time of the star range LX is 8.8 seconds-not very fast, but the feeling of pushing back comes immediately after stepping on it, as long as it is not a daily high-speed extreme overtaking drama, it is enough.
If better fuel economy and smoother driving experience are pursued, then the combination of 1.5T+CVT is better (yes, more household).
Entering the car, the characteristics of Starway's "half is responsible for beauty and half is responsible for diligence and housekeeping" are equally obvious.
0.89 square meter intelligent panoramic skylight, black walnut with chrome-plated decorative board and double 12.3 inch floating screen are all sharp tools; There is plenty of legroom, the air outlet is standard in the rear air conditioner, and the luggage compartment near 1200L after the seat is put down is a household artifact.
Between the young personality and the stability of home use, Starway LX did not rush to any pole, but carefully sought a balance between the two, and did not want to leave any shortcomings that missed potential customers. Based on this comprehensive attribute, we regard Star Range LX as a "bucket car". This is also in line with the logic of the market-people usually have more demand for high-end brands.
So, what is the road of high-end brand shouldered by Starway LX?
Compared with the brother models in Chery's product camp, Starway is really high-end. Same as Starway Power Configuration, the price of Tiggo 7, which also locates compact SUV, is about 20,000 yuan lower than Starway LX. Even if we come into contact with the top version of Starway LX, the terminal price can be comparable to that of Tiggo 8, which is one size larger.
But from the perspective of the whole market, there are too many competing models taking the bucket route. What else can Starway LX rely on to get out of the homogenization competition and really embark on the high-end route?
The answer may be the evolving intelligent experience.
Second,
Among independent brands, Chery is particularly active in the exploration of automobile intelligence.
As early as 20 16, Chery and Baidu launched a driverless car on the world internet conference in Wuzhen.
At the Shanghai Auto Show from April 2065438 to April 2007, the two sides signed a strategic cooperation agreement to deepen cooperation in the field of vehicle networking and autonomous driving. Later, Chery's research and development focus temporarily shifted from unmanned single-point technology, but the overall layout of intelligent network increased.
In April, 20 18, Chery released the "Lion" intelligent brand, and took intelligent technology as an independent business segment of the group, including five business platforms: intelligent driving of the lion, intelligent cloud of the lion, intelligent creation of the lion, intelligent winning of the lion and intelligent walking of the lion, among which intelligent driving and intelligent cloud are two cores.
In June this year, Simba Technology, a car networking company owned by Chery, reached a strategic cooperation with Tencent to help Tencent's applications and capabilities catch up with Chery's cars.
Obviously, in the exploration of intelligent networking, Chery insisted on self-research and introducing the key capabilities of ecological partners. As a high-end brand, Xingtu plays an important role in the process of introducing new technologies to Chery.
The high-end version of Starway LX that we test-drive is equipped with Chery intelligent networking technology-including a complete L2 autopilot system (including ACC adaptive cruise, LDW lane departure warning, LKA lane keeping assistance, FCW frontal collision warning, and? More than ten functions such as BSD blind spot monitoring and additional automatic parking system), more advanced intelligent cockpit (including face recognition, intelligent voice, AR live navigation, smart home interconnection).
In the actual experience, the AR real-life navigation jointly developed by Chery and Baidu left the deepest impression on us. This technology collects road images through the front camera, fuses navigation data, and then projects more specific information on the central control screen. Compared with traditional navigation, AR navigation has finer information granularity, more intuitive and accurate direction and better usability. It not only marks the driving direction with arrows, but also displays the range of the currently drivable roads by superimposing high-bright blocks on the image, and also displays the distance between the current speed and the destination in the middle.
However, there are still some areas worthy of optimization-sometimes the segmentation of road images by the system is inaccurate or delayed, and the driving area displayed on the car will be temporarily out of touch with the real scene.
We also noticed that Starrange LX adopted a compromise strategy in the collocation of intelligent networking capabilities, and did not excessively favor one side. For example, the intelligent voice solution chosen by Chery comes from Baidu, which has accumulated more in this respect and can support more flexible multi-round dialogues; As for the music functions commonly used in the car, Starway chose the copyright-rich QQ music implant-yes, you can use Baidu-supported technology in Starway LX to let QQ music play a song you like.
The architecture built by Chery not only supports the deployment of multi-party capabilities, but also provides the possibility for the continuous upgrading of functions. According to the routing organization, although Chery's intelligent function is jointly built with its partner * * * *, the core data is transmitted through Chery's Xiongshi Zhiyun 3.0 system, which not only ensures Chery's dominance over data, but also supports OTA and FOTA remote upgrade of in-vehicle software and firmware. Therefore, the Star Range LX is also a car that can realize evolution. ?
The above is the way for us to break through the star route LX in the short-distance test drive-first make a "bucket car" without a short board, and then gradually build a more different (and more in line with the needs of local users) longboard through the intelligent network connection capability that can be continuously upgraded. Perhaps, this is also the upward path of Xingtu brand.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.