In the era of mobile Internet, how can traditional enterprises flexibly move online and offline? With micro-businesses flying everywhere, how to achieve successful online marketing?
*** Founded the Beijing Station of Enterprise Study Tour and led *** Jun went to Beijing, the capital of Internet technology entrepreneurship and innovation, to learn how to accurately position himself and how to transform gorgeously.
The first stop of the Beijing study tour: Qihoo 360
The first stop was Qihoo 360. As the largest Internet security company in China and the largest Internet company in the world, 360 has been Continuous change and precipitation. Here, *** soldiers will have face-to-face exchanges with Qihoo 360 executives on the survival rules and development paths of successful companies in the mobile Internet environment.
Arriving at 360, we were greeted by Song Anxing, general manager of the Strategic Development Department of 360.
Under the leadership of Mr. Song, the *** soldiers stepped into the 360 ??Security booth to learn about the development history, cultural atmosphere, business model, company patents and other corporate information of 360 Company.
(The picture above is a global security threat heat map + visual display developed by 360 using big data technology)
(The Japanese soldiers are attentively appreciating the magical charm of big data)
After visiting 360’s security exhibition hall, the *** soldiers moved to the conference room to share and communicate on corporate themes.
According to Mr. Song: As the largest Internet security company in China, the third largest in the world, and the largest mobile Internet security company in China, 360 adheres to the concept of user first and creates 360 through technological innovation and product innovation. Various products enrich the 360 ??product line, relying on big data and cloud computing to provide users with various services such as search.
In 2005, with the 360 ??model of free security + open platform, it aggregated 600 million PC users and 800 million mobile users, and shared users and traffic with partners in the form of an open platform.
In the interaction with the *** soldiers, we learned:
1. The 360 ??organizational structure is dominated by four major research institutes: National Cyber ??Security Research Institute, Enterprise Network Security Research Institute, Personal Network Security Research Institute, and Artificial Intelligence Research Institute.
2. As an Internet company, 360 attaches great importance to employee care and growth, and believes that the company's core asset is its human assets. Therefore, the company provides employees with very complete benefits in terms of equity incentives and life services.
3. 360’s profit margin is determined by the investment ratio of the business unit. Currently, the highest profit margin is advertising + games.
*** Founding Chairman Fang Yongfei concluded:
360 is closely related to each of our mobile Internet lives. We can learn from founder Mr. Zhou what people in the Internet industry can learn from Excellent speech ability and a fighting attitude to keep moving forward are crucial.
(After sharing the visit to 360, the *** troops took a group photo in front of the 360 ??hall and prepared to leave for the next stop)
The second stop of the Beijing study tour: Jiuxian.com
Entering Jiuxian.com’s office park with over 3,000 people, our tour also went from Building 10 to Building 8. The huge photo wall in Building 10 is eye-catching, and contains photos of many entrepreneurs who have cooperated with Jiuxian.com; the Jiuxian.com LOGO, the slogan "Simple, sincere and kind to people" after entering the door, and the employee expansion photo wall in the elevator area all reveal that Jiuxian. Net's corporate culture and development motivation of "a group of people, doing only one thing for a lifetime".
After visiting and understanding the corporate culture and organizational structure of Jiuxian.com, the *** soldiers moved to the Jiuxian.com conference room for further face-to-face communication with the company.
This time we invited Sun Aiqing, Vice President of Jiuxian.com, to receive the *** soldiers studying in Beijing and share with them the development history of Jiuxian.com and Jiuxian culture.
Mr. Sun gave us a detailed introduction to the rapid development, present and future goals of Jiuxian.com; the strategic layout of subsidiaries in various regions with Beijing as the core; from online operations such as b2c, b2b and o2o to the end The founding process of Jiuxian Financial made the *** soldiers present deeply feel that Jiuxian.com has been able to reach the leading position in the subdivided industry in less than 7 years since its establishment, which contains the infinite wisdom and mystery of the founder and team. .
In the interactive communication with members, we learned:
1. Jiuxian.com’s core competitiveness—absolutely leading industry position
2014 vertical The transaction volume of alcohol-related e-commerce is 3.2 billion yuan, with Jiuxian.com occupying an absolute leading position with a market share of 51%.
2. Jiuxian Tuan’s b2b business subverts the traditional supply chain with Internet thinking, directly connecting wineries and terminal wine industries, shortening the circulation link, and greatly improving the efficiency of wine circulation.
3. In terms of brand operation, Jiuxian.com has a brand operation team of 200 people and operates nearly 150 brands. Utilizing Jiuxian.com’s platform advantages, talent advantages, warehousing advantages, and data advantages, it provides brand suppliers with overall e-commerce solutions, assists brands in opening online flagship stores and specialty stores, and assists in online promotion and Internet product research and development, equivalent to brand manufacturers. e-commerce center.
4. Supply chain: Fully deployed in 2,000 first-tier cities in China, to build Jiuxian boutique wine cabinets and occupy a large share of supermarket alcoholic beverages.
After the heated interactive exchange atmosphere, Professor Fang made his final comments and summary:
At this year’s Yunqi Conference, Jack Ma proposed “Five New and One Leveling”: New Retail— —In the wine industry, Jiuxian.com is a good interpretation of the new retail of the wine industry in how it combines online and offline. An e-commerce company that only operates online is not safe. Judging from Ali’s data, new retail is an inevitable business form for a company’s development; how to practice around new retail and not be afraid of making mistakes lies in mastering the industry. vertical opportunities and continuously adapt innovative practices.
Wine micro-business, B2B, B2C, wine crowdfunding, making traffic entrance at extremely low prices, selling high-quality alcohol at extremely low prices is the future of Jiuxian.com, among which The essence of the truth is not to sell wine, but to build a user group and constantly iterate around the concept of user first.
(***The soldiers took a group photo at Jiuxian.com)
After learning how to embrace the entrepreneurship and innovation of online and offline links under the Internet, we are also looking forward to it We will continue with the full schedule of company visits tomorrow.