The company has formed a domestic marketing network with large supermarkets and chain supermarkets as the mainstay, supplemented by dealers, and established a long-term and stable cooperative relationship with national and regional large supermarkets and chain supermarkets, with nearly 2,600 sales terminals, which has a strong competitive advantage in market information feedback and product sales promotion. The company has a stable overseas customer base, and has established long-term and stable supply relations with many world-renowned cookware enterprises and internationally renowned chain enterprises, such as Calferon of the United States, SEB of France, Burns of Germany, tamimi of the United Arab Emirates, Japanese Pearl, Lohas of France, IKEA and Metro.
■ Leading edge of technology research and development
The company is a high-tech enterprise with leading technology research and development advantages in the cookware industry, and owns 387 patents, including new oil-free cookware, double-bottom aluminum pot, eight-safety pressure cooker, improved cookware structure and elastic stress structure technology of electric pressure cooker. Independent research and development of soft oxidation, hard oxidation, non-stick oxidation, non-stick spray painting, thermal spray melting, gas nitriding and soft oxidation, ceramic liner, copper composite liner and other cooking surface treatment technologies, as well as high-pressure casting, gravity casting, spinning technology, various bottoming and other manufacturing technologies are leading in the same industry in China and reaching the international advanced level. The company is the drafting unit of National Standard for Stainless Steel Pressure Cookers, Safety and Performance Requirements for Aluminum Pressure Cookers and Industry Standards for Non-stick Aluminum and Aluminum Alloy Cookwares, and is currently participating in the formulation of national standards for safety and performance requirements for electric pressure cookers and industry standards for oil-free woks and soymilk machines.
■ Advantages of quality control
The company has passed ISO9001:2000 quality system certification, ISO014001environmental management system certification, CCC certification in China, UL product safety certification in the United States, GS product safety certification in Germany, SG certification in Japan and many other international and national certifications. The company has formed a perfect implementation procedure in product production technology, constantly improving the process quality of all aspects of production and ensuring that product quality is in the leading position in the industry.
■ Management advantages
The company has always attached great importance to the cultivation of talents, at the same time, it has continuously introduced excellent managers and R&D personnel, gradually improved and perfected the management mechanism, attracted outstanding talents to join with reasonable treatment, good mechanism and excellent corporate culture, and managed talents with a scientific performance appraisal system. The company pays attention to information construction, OA automation is implemented throughout the company, and ERP management is implemented in the production and sales system, which enhances the ability of rapid response, scientific decision-making and crisis handling.