The market size of some regions and the market share order of major brands have been obtained through telephone interviews. In this step, you only need to target one survey target. Usually the sales d

The market size of some regions and the market share order of major brands have been obtained through telephone interviews. In this step, you only need to target one survey target. Usually the sales department, marketing department of the headquarters, and the business managers of each province are the key information output points. Calling the two main departments at the headquarters in the name of the agent can always get some data reflecting the national sales situation. Since some data have been obtained before, the sales data obtained from the headquarters can be verified with these data. Taking the pharmaceutical project as an example, here are three points that need attention: 1. Make full use of the market intelligence already in hand to encourage market personnel to output more authentic and credible information. 2. The volume of calls must be large and the coverage must be comprehensive. 3. The basic homework must be solid: If you completely abandon the first two steps in this article and jump directly from the third stage, even a very skilled intelligence consultant will not be able to do his job. It won't go on smoothly. Conclusion Analysis Advantages: Telephone surveys to collect sales data have the advantages of high efficiency and low cost. Telephone interviews have become a basic and routine tool for intelligence personnel, and are almost unlimited by time and space. In addition, because some new investigators have very limited experience and knowledge accumulation in the industry, they will easily show their timidity if interviewed in person, so telephone interviews are just the right choice. make up for the shortcomings in this aspect. If you only collect some data that does not require very high accuracy, there is no need for in-depth field investigation, and the project cost will be greatly reduced.