Which is better, Citroen or Peugeot?

Anyone who knows the history of automobile brands knows that Citroen and Peugeot are both brands of PSA, a French private automobile manufacturing company under Peugeot Automobile Company. Citroen was independent at first, but 1933 was affected by the economic crisis, and Citroen's strategy had problems. Later, it received financial assistance from Michelin, the largest credit company at that time, which brought it back to life. Finally, in 1976, Peugeot Automobile Company acquired Citroen, and Citroen became an important member of Peugeot Citroen Group. Similar brands include Hyundai and Kia.

Although Citroen and Peugeot merged into one company, Citroen operated relatively independently. In China, Citroen and Peugeot's brand marketing ability is really poor now, even their own brands are not as good as them. However, there were pig-like marketing cases in the early Citroen advertisements, which also caused a great storm at that time. Interested friends can check for themselves.

In fact, Peugeot was one of the first joint venture brands to enter China. Established in 1985, Guangzhou Peugeot is the second joint venture project of China automobile industry. However, Peugeot did not create a new world like Volkswagen, but created the first closed joint venture brand-Guangzhou Peugeot.

There is no need to talk about the past history, but we should focus on the present and the future. Now that Peugeot and Citroen are in China, it is hard to say who is better. In the past 20 17 years, the total sales volume of Dongfeng Citroen was130,000; The total sales volume of Dongfeng Peugeot is 240,000 vehicles.

Bian Xiao personally thinks that Peugeot is positioned higher than Citroen, and Citroen's high-end sub-brand DS is higher than Peugeot. Simply put, their positioning is: DS Peugeot Citroen. But today we are not going to talk about the brand DS, and return to Peugeot and Citroen. Everyone knows that their modeling design is bold, but there is a completely different style between them, Citroen's fullness and roundness; Peugeot is occasionally radical and occasionally traditional.

However, both Peugeot and Citroen have imaginative designs, but there are still some differences in technology. Because the patents of the two brands are not fully enjoyed, for example, PHC adaptive hydraulic stability technology carried by Citroen Tianyi is not available in Peugeot.

In the car, it is also easy to find the difference between Citroen and Peugeot. The most obvious one is the steering wheel, which is too big for Citroen; Peugeot steering wheel is too small. You may think this difference is irrelevant, but Bian Xiao thinks this is a place that greatly affects the sense of control, because the steering wheel is too small, which means that the smaller the steering wheel, the smaller the arm rotation.

Summary: Generally speaking, Peugeot and Citroen, as a company, have not much difference in quality and performance, and the reputation of reliable quality is acceptable in China. However, Peugeot and Citroen have low car insurance rates, resulting in too few consumers who are willing to take the initiative to contact. In the future, Peugeot and Citroen need to continue to strengthen their brand influence and launch more and better products.