DTC is a marketing model.
Specifically, it refers to the marketing model that directly faces consumers. It includes any communication activities aimed at end consumers. Compared with the communication methods of traditional media such as TV advertising, etc. , the advantages are mainly reflected in being closer to consumers, paying more attention to the research of consumer behavior, and paying more attention to grasping consumer lifestyles.
Various methods under the DTC marketing model are not independent. Only comprehensive application can truly bring out the charm of DTC integrated marketing. In the actual application process, it must be based on different product category characteristics, consumer groups, and marketing strategies. Something has changed.
Extended information:
DTC promotional activities are also an important method under the DTC integration model. Compared with the conventional activities of pharmaceutical companies at the terminal, the fundamental difference lies in the nature of promotional activities. Accuracy corresponding to the target object. Conventional terminal promotions are only carried out by enterprises from their own sales standpoint, such as in conjunction with TV advertisements, seasonal promotions, inventory digestion, and helping channels release goods.
Activities can be combined with consumer education and community pharmacies. For example, they can be delivered through letters (containing practical information on consumer education and disease prevention and control) based on disease characteristics and seasonal changes. Mail to database consumers, terminal promotions should be linked to community pharmacies and government agencies as much as possible, and government policies should be paid attention to when choosing the timing.
Baidu Encyclopedia - DTC Marketing