The picture above shows the cover of Forbes in 2007. In that year, Nokia's users reached 65.438+0 billion and dominated the mobile industry for more than 654.38+0 years. In its heyday, Nokia occupied 465.438+0% of the global market share of feature phones, with the best industrial design, the best mobile phone quality, the highest brand value, the highest user recognition and the largest and highest market share.
Sadly, they didn't see the storm moving in their direction. 2007 was also the year when Apple introduced the iPhone. For Nokia, the rest is history.
Nokia CEO stephen elop said in his last speech before being acquired by Microsoft:
"We didn't do anything wrong, but somehow we lost."
At this point, all the management teams, including himself, shed tears sadly.
Has Nokia really done nothing wrong? Nokia under stephen elop has become a textbook case of poor system management, and Nokia seems to have done everything wrong under his supervision.
Ceos don't seem to work as hard as ordinary employees, but need to understand trends and make strategies accordingly, so they actually make many "mistakes".
When you do something wrong, you do something wrong.
As one of the most powerful and dominant mobile phone manufacturers, Nokia has lost its way. As a giant company, they should have enough resources to imagine smart phones. On the contrary, they simplified the diversification of product lines, kept the eccentric and slow Symbian OS operating system, and finally could not adapt to the new trend of smart phones. When they developed Maemo and MeeGo, it was too late, and Android had occupied the market.
40% market share makes management have no desire or courage to make some changes.
Nokia just "didn't do anything …" instead of "didn't do anything wrong …", and continuing to do the same thing means that they have stagnated. Stephen elop is not a visionary. He is just a good worker.
Blackberries made the same mistake because they insisted on using their proprietary old-fashioned operating system for too long. Interestingly, even mobile phone manufacturers like HTC and Sony who embraced Android early eventually failed because they could not compete with Samsung's marketing or Huawei/Xiaomi's cost reduction.
The smartphone industry is really cruel. Even if you win, you will still lose.
Personally, I am also a huge fan of Nokia. I still remember my first mobile phone, Nokia 3220.
Nuoji's technology, aesthetics, patents and failures are all hall-level textbooks of FMCG electronic products at present, which are worthy of careful study by medium-sized enterprises with some ambitions.
The market rewarded Apple's innovation and punished Nokia's arrogance. This is also a very classic case in business history. He told us how terrible it is that the market will punish an enterprise for its arrogance.
You must keep innovating, and you will be punished for standing still.