What should I do if I receive a complaint about Taobao's intellectual property rights? What will be the punishment? Taobao's

First, if you can't rule out the possibility of your own infringement, you can only remove and delete the relevant content of your complaint. Generally speaking, if the picture is infringing, there will be no problem after deletion. If the goods involve trademark or patent infringement, the general complainant will not pursue it too much, unless your infringement is very serious, and the complainant may seek compensation from you later.

If you have infringement, but you don't handle it within the time limit required by the complaint, the other party may take further measures, and Taobao may also take corresponding measures, such as compulsory removal.

On the other hand, if you have a legitimate reason that there is no infringement, submit relevant materials at the time required by the complaint, including the authorization certificate of relevant intellectual property rights or the reasonable source of the goods, and Taobao will make corresponding judgments after submission.