What is the history of BMW Group?

BMW, the full name of Bavarian Machinery Factory AG (German: BayerischeMotorenWerkeAG), is a world-renowned German manufacturer of high-end cars and motorcycles, headquartered in Munich. BMW was often called "BMW" in early Chinese mainland, Hongkong and Taiwan Province. The history of BMW began at 19 16. The company used to be an aircraft engine manufacturer, and 19 17 is also a limited liability company. It was renamed Bavarian Engine Manufacturing Co., Ltd. and listed on 19 18. \x0d\BMW is the abbreviation of BayerischeMotorenWerke. At the beginning, the company mainly devoted itself to the research and development and production of aircraft engines. BMW's blue and white logo symbolizes the rotating propeller, which is a portrayal of the company's early history. However, the current president of BMW has corrected it. People always think that the blue and white logo is propeller. In fact, BMW should be headquartered in Munich, Bavaria, Germany, and the Bavarian flag is blue and white. BMW's name is Bavarian Engine Company, which represents the most exquisite engine technology in Bavaria and Germany. \x0d\ 1923, the first BMW motorcycle came out. Five years later, on 1928, BMW acquired Eisenach Automobile Factory and began to produce cars. After that, BMW introduced many masterpieces in the history of automobile manufacturing to the market. These products constantly inspire strong emotions and people's desires, and create BMW's excellent reputation as an automobile manufacturer. \ x0d \ Today of BMW Group-Efficient growth of high-end brands At present, BMW Group is the most successful and profitable automobile and motorcycle manufacturer in the world. In 2002, the company successfully sold more than 6,543,800 BMW and mini-cars, and the sales record exceeded/kloc-0,000,000 for the first time. In the motorcycle business, the sales volume exceeded 92,000, reaching a new high. Globally, the total number of employees of BMW Group exceeds 654.38 million+people. \x0d\ has always been based on high-end brands, which is the foundation of enterprise success. BMW Group owns three brands: BMW, MINI and Rolls-Royce. These brands occupy the high end of various market segments from small cars to top luxury cars, making BMW Group the only manufacturer in the world focusing on high-end cars and motorcycles. High grade means "added value". All brands under BMW Group have a clear brand image, and their products have rich product connotations in design aesthetics, dynamic and dynamic performance, technical content and overall quality, so these brands can provide users with real added value. On this basis, BMW Group expects to obtain higher bicycle profit rate, so as to continue to maintain profit growth and ensure the company's independent position in the future. \ x0d \ BMW Group will implement a clear high-end brand strategy for a long time, which will be reflected in a wide range of products and market offensives in the next few years. While paying attention to the uniqueness of each brand, BMW Group will enter new fields by launching new products and promote the company's series of products to more new markets. In this way, the company will enter a new realm \ x0d \ x0d \x0d\2008, BMW Group sold about 6.5438+0.4 million vehicles, achieving a 40% increase. In the same year, the group's annual sales will exceed 50 billion euros. \x0d\ BMW, as one of the three German luxury brands, not only has a high market share and popularity in the domestic new car market, but also launched a brand second-hand car service in the field of used cars-BMW "Zunxuan", which was the first globally unified second-hand car certification project implemented by BMW Group among global luxury brands in 2003. From June 5438 to February 2005, BMW launched the BMW used car certification program in China. At present, there are 40 authorized BMW dealers in China to provide this service. BMW now has 1 series, 3 series, 5 series and 7 series as cars, 6 series as two-door four-seat sports cars, X 1, X3 and X5 as SUVs, M series as high-performance versions, Z series as two-door two-seat sports cars, X6 as a crossover model, which was born on the platform of BMW 6 series and transformed into a sports SUV, but the X6 hatchback has a unique appearance. XDrive is a full-time four-wheel drive system and patented technology equipment with adaptive function independently developed by BMW.