Japan's Belida Co., Ltd. is a comprehensive enterprise committed to human health around the world with the goal of realizing "a world without obesity and hunger". As the inventor of the world's first foot-operated body fat measuring instrument, its scale products have a 60-year production history in Japan, creating a healthy, happy and comfortable living environment for people without the interference of obesity.
Belida has a profound cooperation background with many well-known universities, medical and scientific research institutions in the world, and has published a large number of medical works. At the same time, a scientific research institute was established to introduce the latest scientific concepts and research results into product research and development. In addition, the company is also committed to applying the research and development results of professional products to household products, becoming the only manufacturer in the world that sells both professional products and household products. The technology and performance level of its products have been regarded as industry standards and are widely used in various fields in the industry.
In 1989, Bailida established a wholly-owned production factory in Dongguan, China, and its products are exported to all over the world. Since entering the Chinese market in 1994, it has obtained hundreds of national patents. In terms of quality, it has passed the China Medical Device Quality Management System and the State Food and Drug Administration quality certification, and has good guarantee for use.
Bailida (Shanghai) Trading Co., Ltd. has been established as its wholly-owned company in China and is responsible for the sales and marketing of Bailida series products in mainland China. At the same time, a Beijing branch and a Guangzhou branch were established to better serve Chinese consumers.