Anta Children is the exclusive children's sports brand under Anta Sporting Goods, covering children aged 0- 14. Products cover clothing, shoes, accessories, and fully meet the needs of children's ri in school, sports, travel and other occasions. Anta children's sports brand was founded in July 2008. Since its establishment nine years ago, it has inherited parent brand's never-ending sportsmanship.
Anta children's brand logo takes English anta KIDS as the main body, highlights its simple and international brand style, and uses creative design techniques to create fonts for Anta KIDS. Some fonts of Anta are represented by smooth thick strokes. On the one hand, it is unified in the overall image of Anta brand, on the other hand, it focuses on expressing the child star of the brand. Highlighting the smooth and joyful childlike interest, this part uses orange se to render the positive emotions of youthful liveliness and optimism to the fullest.
Anta's scientific research strength
As early as 2005, Anta established the first enterprise technology center in China sporting goods industry. In order to make a pair of sports shoes suitable for China's feet, tens of thousands of China's feet data were collected irregularly.
Today, its R&D expenses have increased from 65,438+0% of the original sales cost to 5.8%. The design team comes from all over the world and has set up R&D centers in the United States, Japan and South Korea, applying for dozens of independent research and development patents every year. Self-developed elastic glue, easy bending, energy ring, flying weaving technology and other scientific and technological achievements have also become the most popular products for consumers.
Anta Sports has set up R&D centers in the United States, Japan, South Korea and China. As of July, 20 18, about 25% of the company's senior executives have worked in multinational companies, and there are more than 100 foreign designers.
The above contents refer to Baidu Encyclopedia-Anta