Coca-Cola Company was founded on May 8, 1986, and its headquarters is in Atlanta, Georgia, USA. It is the largest beverage company in the world.
Coca-Cola has a global market share of 48% and two of the top three beverages in the world (Coca-Cola ranks first, Pepsi ranks second and low-calorie Coca-Cola ranks third). It has 65,438+060 beverage brands in 200 countries, including soda, sports drinks, milk drinks, juice, tea and coffee. It is also the largest juice beverage distributor in the world (including Minute Maid brand).
Coca-Cola ranked first in the United States has gained more than 40% market share, while Sprite is the fastest growing beverage. Other brands include Barq's root beer.
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The origin of Coca-Cola:
1On May 8th, 886, Dr. john pemberton of Atlanta, Georgia, USA mixed carbonated water with soda water to make a dark syrup, which has the functions of refreshing, calming and relieving headache. The drink is Coca-Cola. At first, Coca-Cola was sold in pharmacies. The first bottle of Coca-Cola costs 5 cents, with an average of 9 bottles sold every day.
Frank Robinson, an accountant of Coca-Cola Company, got the inspiration of naming from two ingredients of syrup. These two ingredients are coca leaves and cola nuts.
Robinson changed Kola's K to C for unification, and then added a horizontal picture between the two words, and wrote the Spencer-style famous brand logo.
From 65438 to 0887, john pemberton registered the trademark "Coca-Cola syrup and concentrated solution" in the US Patent Office, obtained its intellectual property rights, and used coupons to promote Coca-Cola for the first time.
But what really makes Coca-Cola show its strength is the bottling system. Coca-Cola Company sells the syrup to the bottling system, and then the bottling system mixes the syrup with water and sells it after bottling.
The bottling system is produced according to the requirements of Coca-Cola Company, allowing them to use Coca-Cola's trademark for advertising. With this special bottling system, factories producing Coca-Cola have blossomed everywhere since then.
Baidu Encyclopedia-Coca Cola Company