This is the charm of "independent intellectual property rights": Jieshijie New Materials Co., Ltd. "sold" 654.38+0.5 billion yuan of patents in the past three years; This minimally invasive medical device company, which started with US$ 300,000, developed the first coronary stent with completely independent intellectual property rights in China and entered the monopolized Japanese and European markets for the first time. Shanghai Institute of Iron and Steel Technology participated in the formulation of international standards, introduced its own core patented technology and won a competitive advantage.
There is no hope of "one-vote veto" of patents
The year before last, Jieshijie developed a new material to replace the aluminum wheels of electric bicycles. After investing more than 6,543,800 yuan, it is found that it may be covered by competitors' patents. When the strong man broke his wrist, Luan Shijie immediately stopped the project. "Jieshijie is determined not to do projects that cannot be patented", which is the view of Chairman Yang Guisheng. Later, this evolved into an "iron discipline" of Jieshi Jieshi: if any project is not expected to obtain a patent, it will be "rejected by one vote" when it is established.
In Yang Guisheng's eyes, owning independent intellectual property rights is related to the life and death of enterprises. If we simply take the road of introducing technology, it is easy to fall into the strange circle of "introduction-backwardness-reintroduction-backwardness". Only with independent intellectual property rights can we have confidence to earn higher profits, otherwise, we will always work for others at the bottom of the industrial chain.
Luan Shijie gave a "death order" to R&D personnel: every five researchers produce an invention patent every year, and the per capita technology income reaches 6.5438+10,000 yuan; If not, the annual salary of the director of R&D will be deducted, and the highest annual salary of the project leader who has not completed the task will be deducted by 30%. At the end of last year, Jieshijie also invested more than 6.5438+0 million yuan to open the first enterprise patent database in Shanghai, collecting 230,000 pieces of data, basically covering patent information in related fields at home and abroad. Before the project is approved, it must go through patent search and comparison, and "no one has it" can do it. At present, in the national engineering plastics industry, 40% of applications for invention patents come from Jieshijie, and its new products account for 30% of the domestic market.
Minimally invasive medical device company has set up another line of defense: hiring senior foreign experts all the year round to analyze the patent application status of international medical device giants and put forward suggestions on choosing research direction. This alone will cost millions of yuan every year. The person in charge of the company's research and development said that international giants use capital and technological advantages to own a large number of patents, some of which are not implemented, just to set obstacles for pursuers. If other companies do not conduct patent search in advance, it is easy to step into the "patent trap".
The annual R&D investment of Weichuang Company exceeds 20% of the total sales, and it has been in business for six years, and it has applied for 33 patents, including three in the United States, one in Japan 1 and one in Europe 1. Minimally invasive coronary stents have also entered the Japanese and European markets, and the company's assets have developed from the initial $300,000 to a "little giant" with 300 million assets.
In the past three years, the number of patent applications in this city is about three times that of the previous 15 years. Among them, the "Enterprise Corps" has become a new force. Last year, 44.39% of invention patents were applied by enterprises, exceeding the sum of applications from universities and research institutes.
Market value is the "touchstone"
The founder of Weichuang Company often said: The real touchstone to measure a person's scientific and technological value is not only the paper, but how many social and economic benefits his research results have created. Many scientific and technological personnel in the company think that although the words are harsh, they often appear inexplicably when they look at their own hard work and cannot be transformed into productivity.
The main product of minimally invasive company is drug stent. The diameter of the catheter is less than 1mm and extends directly from the femoral artery to the heart. It is necessary to accurately open the blockage of blood vessels and bear the pressure of hundreds of thousands of vasoconstriction. The technical difficulty can be imagined. Starting from 200 1 and tackling key problems for three years, Chang, a "great thesis writer" studying abroad, has never written a thesis, but devoted himself to laboratories, factories, markets and hospitals. Finally, the stent was put into clinical practice, and 16 patents made it a very competitive product: the research and development time was shortened by half compared with similar products in the United States, and the price was cheap 1/3.
To measure the effectiveness of independent intellectual property products, the most important thing is whether they can be transformed into real productive forces. At the beginning of Jieshijie's business, a well-known household appliance company wanted to reduce the noise of air conditioning. Jieshijie not only developed engineering plastics with better performance and lower price, but also actively optimized the design of split air conditioner cross-flow blades, so that the qualified rate of finished products increased from nearly 50% to 90%, and the noise decreased from 45 dB to 465,438 0.5 dB. Such a "thoughtful service" supplier, its patented technology naturally "pretty girls marry first."
In Jieshijie, it takes only 2-3 months for a product to be recognized by users on average. Last year, the oil price rose, and the price of polycarbonate, which is often used to make the shell of household appliances, rose, and related companies complained. Yang Guisheng concentrated his forces, locked the refrigerator controller shell of an electric appliance manufacturer, and developed an alternative material TSM. The project was established in August, and the patent was applied in June 5438+10, and the product was mass-produced in June 5438+10. The price of products dropped by nearly 10,000 yuan, which was robbed by the market and sold by nearly 100 million yuan. Jieshijie also made full use of the "scrap" technology in the research and development process and transferred it to other enterprises in time. Every little makes a mickle. In the past three years, Jieshijie's technology transfer income was 65.438+0.5 billion yuan. Last year, patent profits accounted for 20% of the company's income.
At present, Shanghai has established 150 enterprises to pilot patent work, and one of its core tasks is to speed up patent industrialization. Among them, only the first batch of five patent pilot enterprises, such as Huayi Acrylic, Sandian Bell, etc. In the past six years, the output value has increased by 9.35 billion yuan and the profit has increased by 654.38+260 million yuan.
"The standard is based on China."
Relying on a key patent to compete with competitors already has advantages. If we can dominate and control the whole set of technical standards, it will be the way to win. Shanghai Institute of Iron and Steel participated in the compilation of the first general technical specification for mechanical connection of steel bars in China. In just five or six years, the comprehensive benefit of the project is 654.38+0.25 billion yuan. Leading the compilation of ISO related international standards, and introducing its own patented technology advantages into it, paving the way for its mechanical joints to enter many countries and regions.
Only by forming national standards can it be quickly and widely promoted. Recognizing this, the research team organized by the Academy of Iron Science has conducted more than 200 experiments and obtained a series of accurate data of "Performance requirements and test methods of steel bar connections". Of course, the relevant departments mainly compiled and issued the first relevant national standard in China, which was immediately adopted by major engineering design institutes, and the number of projects connected by steel bars increased by a hundredfold. As a result of mastering the core technology in the standard, customers from all over the world come in droves, and the cumulative comprehensive benefit of the project is 654.38+0.25 billion yuan. Iron and steel companies have tasted the sweetness of "super-first-class enterprises selling bids".
The iron and steel research institute continues to pay attention to the huge foreign market. After analyzing the competitors, they exclusively conducted the "Simulated Earthquake Test of Mechanical Joints of Steel Bars", which improved the technology and greatly improved the seismic performance of mechanical joints. Another core technology with independent intellectual property rights! ISO international organizations attach great importance to this and invite the Academy of Iron Sciences to participate in the compilation of relevant international standards. At the seminar, Yu? It is argued that the improvement of seismic coefficient should be written into international standards. After several arguments, the mature and high-performance patented technology of the Academy of Iron Sciences won the trust of most drafters, and "China shall prevail". The technological advantage suddenly became a huge competitive advantage, and foreign mechanical joints without seismic performance could not enter China from now on, while China's mechanical joints entered the international market more conveniently.
Shanghai took the lead in the battle of "standards", starting with the formulation of regional standards and seizing the commanding heights of technical barriers. According to the plans of relevant departments, Shanghai national and municipal enterprise technology centers and intellectual property demonstration enterprises will participate in the formulation of 3 to 5 national or industrial standards and 10 to 15 local standards every year, and strive to participate in the formulation of international standards.