Back in those days, new car-making enterprises sprang up like mushrooms after rain, and innovative logo design and naming methods were also impressive, which triggered a heated discussion in the industry. At that time, I could recognize ten eight logos, all of whom were veteran fans! However, after the special year of 2020, the new forces of making cars have quietly completed a new round of reshuffle.
At present, domestic car-making enterprises are divided according to sales volume and influence. The first echelon has ideals, Wei Lai and Tucki, nicknamed "Wei Xiaoli"; The second echelon includes Zero Run and Nezha. And some of them have attracted much attention, such as Huawei's Xiaomi and so on. Of course, some cars are still on the road.
Many car companies still need time to grow, and production capacity and demand are the biggest constraints at present. The brand of the first echelon, whether it is the popularity of the explosion or the overall delivery of the car brand, has vaguely reflected the momentum of catching up with the "front wave" of building a car.
Take Li Yizhong, the most "successful" city at present. According to the sales data released by the Federation, the monthly sales volume of Li ONE is 1 1496 vehicles. In the field of high-end SUVs, the sales volume is second only to Audi Q5L, with a gap of less than 300 vehicles, up 165.9% year-on-year. In the depressed auto market, this increase of more than three digits is undoubtedly the most on the list. Mercedes-Benz GLC and BMW, the classic benchmarks in the field of traditional fuel vehicles, did not perform as well as Lee ONE in May.
Li has proved again and again that it is not an accident, but because of strength. In the past, people thought that Li's best future was to compete with Volvo XC60 and other brands. They never imagined that they had successfully entered the top echelon and competed with BBA for the top three in the list.
You have to say that Li ONE is a special case, and the sales of Weilaihe are not bad. Weilai ES has a monthly sales volume of 2,936 vehicles, ranking tenth in the list of high-end SUVs. Some say it's at the bottom. Come on, there are still many fuel trucks not on the list. For example, Land Rover found that the sports version dropped by almost100000, and 3,000 vehicles were not sold. In contrast, Weilai ES6 was unsuccessful? Tucki and other models are not easy to sell, but because of the high-end cars with a starting price of less than 300,000+. Otherwise, there may be more domestic new car companies on the list.
Anyway, three years ago, you said that Li ONE would surpass BMW Mercedes-Benz, and 90% of people would say that you were crazy. The people who supported this idea were basically ideal fans. Now, Li ONE has fallen below everyone's glasses, and all doubts and controversies have stopped with sales.
Traditional fuel car companies, or classic time-honored car companies, do have places that new forces can't match, such as the history and details of brand culture, especially the patents and technologies of the core powertrain, and the classic reputation accumulated through full market verification and measured feedback.
Taking Li ONE as an example, it is not difficult to find that Li ONE does not adopt much higher technology than the existing car, but simply and rudely adopts the composition of engine+motor and battery pack to realize the energy supply mode of oil and electricity, which is not a difficult problem in the automobile industry.
And the engine is still a 1.2T three-cylinder engine. In the field of traditional fuel vehicles, this is the bottom of the contempt chain and a minefield for consumers. But in the field of new energy, this is harmless, because it plays nothing more than the role of charging treasure, a relaxed personal charging station.
This is not the advantage of Li ONE's car, nor is it exclusive to extended-range new energy vehicles. It is a unique advantage in the whole new energy field, because all the advantages that traditional fuel vehicles rely on basically have no room for display in this field.
Especially the core power part, whether it is Toyota's self-priming engine or Volkswagen's turbocharged engine, is zero here. New energy vehicles directly abandon the fuel part and adopt a brand-new power supply. Everyone has the same starting point. In the field of new energy, there is no truly advantageous car brand, at least for consumers. The actual car experience is good, regardless of the failure rate, it has no effect. However, there are other aspects of domestic new power automobile enterprises, such as
As for the other major dependence of traditional fuel vehicles-the rate of preservation, there is actually not much advantage in the field of new energy. Although brand influence has a bonus effect, there are too many factors that affect the value-added rate of a car. Under the premise of not preserving the value of electric vehicles, the preservation rate of a car still depends on the quantity and market demand, that is, the sales volume, which is closely related to the data of new cars and the market demand of used cars, which in turn is related to the monthly sales performance. In this respect, the performances of Ideal, Weilai and Tucki are not worse than those of traditional fuel vehicles.
Therefore, traditional fuel vehicles do have their inherent advantages, but from the actual sales point of view, in the field of new energy, in the competition with new power car companies, these advantages and gaps have little impact on sales, and the accumulation of heritage is of course important, but it does not affect the success and catch-up of new power car companies.