The Air Jordan 3 released by 1988 is the first pair of Jordan shoes with the trapeze logo, replacing the wing logo of 1 and the 2nd generation. This trapeze logo was originally a silhouette of a photo taken by Jordan 1984 Olympic Games for Life magazine. In an interview with HOOP magazine on 1997, Jordan recalled the process at that time: "I was not dunking at all. People think I am dunking. I actually just stood on the ground, jumped up and spread my legs, and then they caught the shot. I didn't even run. People thought I was running and jumping to shoot. In fact, jumping up and stretching your legs is a ballet action, so I did it, and then I grabbed the basketball with my left hand. " Later, the silhouette of Jordan in this photo was used as a symbol.
Later, Peter Moore, the chief designer of Nike, tried to persuade Jordan to leave Nike and join his new company, Van Gerakl, but Tinker hatfield kept Jordan through design, and this symbol became a classic from then on.