Category: Business/Financial Management; Advertising Marketing
Problem description:
If you have an invention, you don’t want to apply for a patent (because applying for a patent requires It costs a lot of money, is very cumbersome, and takes a long time) and there is not enough funds for processing, and when you partner with others and are afraid that others will steal the invention and process it yourself, what method should be used to promote the product
Analysis:
This is a very complicated issue. If you work in your current unit and use the resources of your current unit to invent this thing, then it is best not to let your current unit know, because according to According to the provisions of the Intellectual Property Law, patents belong to the unit.
If it is an individual invention, it is best to apply for a patent, because once your thing is launched on the market, there will definitely be a risk of being copied. After all, there are many such talents now. If you process it yourself and then bring it to the market, you must register a company with relevant business scope, otherwise it is illegal. But your funds are obviously insufficient. At the same time, if you register a company, you must check whether you can register the company in your own name. If you are a teacher, you cannot unless you resign as a teacher.
Partnering with others is the best way for you now, but you must pay attention to one issue, in what form you invest in the shares. If you just entrust the invention to them for production, then you must be able to absolutely Controlling this company is obviously a difficult problem, so I suggest you find a partner with your design. He will provide capital shares, you will provide technology shares, and we will run the business together, so that your problems can be solved. Funding issues and the above concerns. But there will still be issues with technical leaks.
Let’s talk about the issue of promotion. Even if you have produced a new product, it is still a long process to do well in the market. As a manufacturer, it is impossible to cover everything. Directly facing customers in the beginning is a long process. It's a very difficult problem that requires a lot of money to manage the market. Therefore, you must go through the intermediary link-the agent, and give them enough profit margin to allow them to build your brand for you. However, there cannot be too many agents, and the management of agents must also be quite complete, otherwise the market will be chaotic. There are so many stories here that I can’t tell you. Figured it out for myself.
The above is my humble opinion! Thanks!