Why are Lacoste Polo shirts so expensive?

The birth of POLO shirts is inseparable from the polo sport, a European aristocratic sport in the 19th century.

In fact, POLO means polo. In the late 19th century, polo shirts were made of cotton. Long-sleeved shirts

POLO shirts can become what we are accustomed to today

French tennis player René Lacoste is indispensable

He is the founder of modern POLO shirts The inventor, also the founder of the Lacoste brand

The first LACOSTE L.12.12 POLO shirt▼

It is particularly worth mentioning that he applied for the collar of his own brand of POLO shirt Patented

The unique thicker collar can be turned up to protect the neck from the sun during competition

This may be the source of the later stand-up collar trend

And this is also the first time that pique mesh fabric has been applied to POLO shirts

This fabric is wear-resistant, quick-drying, breathable, lightweight and elastic

POLO shirts at that time Packaged as a symbol of identity and status

Only sold in high-end shopping malls, expensive and very popular

The reason why it is so expensive can be said to be part of the brand premium, of course. , the quality is also very good.