As the world's leading electric vehicle company, Tesla's industrial chain involves powertrain system, electric drive system, charging, chassis, body, central control system, interior and exterior decoration and so on. , involving 130 direct and indirect suppliers. Chinese enterprises account for more than half, and most of them have the supply experience of domestic mainstream manufacturers or international first-class manufacturers. 2065438+April 2009, the National Intellectual Property Big Data Industry Application Research Base released the innovation background of Tesla Model3 suppliers in China, relying on the Sixlens (six prism) intellectual property industry financial big data platform. 3. Combines the general situation of patents and funds of suppliers in China. In order to deeply understand Tesla's strategic layout, this paper analyzes its capital, technology layout and talent flow dynamics.
Sino-German capacity expansion, layout of future battery technology through capital acquisition.
20 19 1.7, Tesla Giga Shanghai officially started construction. Shanghai Superfactory will produce Model3 electric vehicles and new models in the future for the China market. After the factory is completed, it is initially planned to produce about 3,000 vehicles per week? The annual output of electric vehicles will climb to 500,000 pure electric vehicles after they are fully put into production. In addition, on April 3, 2065438+09165438+10/3, Musk announced Tesla's fourth super factory in the world-Gigafactory? 4 will land in Germany.
2065438+On February 5, 2009, Tesla announced a premium of 55% 2180,000 USD? Buy Maxwell. This acquisition is Tesla's first important acquisition in the field of electrochemistry, Maxwell? The core technology is divided into two parts: dry battery electrode technology and energy storage business driven by super capacitor. Tesla's acquisition of Maxwell means that it has begun to change its battery strategy and will lay out its future battery technology strategy by absorbing external technical teams. 20 19 10, Tesla completed the project of "Hibar? System ",to further strengthen the layout of battery technology.
Release the autopilot chip and strengthen the patent layout in the field of autopilot.
20 19 April, Tesla released the autopilot chip Tesla? FSD, the biggest technological breakthrough made by Tesla Autopilot so far, is already in Model? S, model? X, model? 3, and plans to deploy in unmanned taxis in 2020. At the same time, Tesla has laid out a number of patents related to autonomous driving in the field of autonomous driving.
"Emergency signal processing of automatic driving system" can improve the response ability of autopilot in emergency, thus improving the safety of vehicle in automatic driving state; "System and Method for Handling Errors on Vehicle Neural Network Processor" describes a method for safely handling errors of autopilot software. The vehicle personalization system and method based on the spatial position of passengers' body parts can determine the number of passengers in the vehicle through the vehicle camera; "High-speed cabling system architecture" can solve the redundancy problem faced by fully automatic driving (FSD) suite.
There are still problems such as brain drain and job hopping, but the team of engineers is supplemented by talent acquisition.
According to incomplete statistics, Tesla's executive turnover and personnel turnover have been frequent. In 20 19, Tesla's resignees included Praveen, an executive of the business growth and customer recommendation program. Arichandran, Senior Public Relations Director Dave? Felicia Arnold, vice president and diversity director of human resources? Mayo, Peter, the vice president in charge of all vehicle production? Hochholdinger, European Business Director Jane Ohm, co-founder and chief technology officer Strawbell, etc.
In addition, some executives jumped to other companies, and Michael Schweikuch, vice president of Tesla Engineering, joined Apple's "Special Project Team" (Special? ProjectGroup), former vice president of Tesla engineering Steve? Mike manus joined Apple as a senior executive and head of the autopilot system, Stuart? Bowles switched to Greylock, a venture capital firm, and J? Eric? Purcell joined Gibson Guitar Company.
At the same time, Tesla is also supplementing the engineering team through "Acqui-hire". Acqui-hire refers to the fact that large technology companies absorb the talent teams of small companies by acquiring talents and intellectual property rights, and then seize the advantage in the fierce technical competition. 20191kloc-0/,Tesla acquired DeepScale, a computer vision startup in Silicon Valley, which is its first investment in the field of autonomous driving. The core competitive advantage of DeepScale lies in premonition fusion and edge computing. According to the personnel flow after the acquisition, what is the goal of Tesla acquisition? CEO？ Forrest? Endora? DeepScale software engineering team.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.