Following the last release of its high-end brand LIBRA's new side-by-side refrigerator products, Xinfei once again launched the high-end brand LIBRA's new cross-door four-door series online on the evening of November 22. At the press conference, Liu Bin, deputy general manager of Xinfei Electric, talked about the breakthroughs and innovations made by Xinfei in product design over the past 37 years in order to meet consumer needs and Chinese eating habits. We have put forward perfect solutions to problems such as non-loss.
37 years of quality assurance, just to create a better life
As one of the earliest refrigerator manufacturers in China, Xinfei has been established in the minds of consumers since the 1980s. I was deeply impressed by "Xinfei's advertising is good, but it is not as good as Xinfei's refrigerator." Xinfei started with the top-freezer, bottom-freezer, and external evaporator refrigerators that were first popularized in China. With the development of technology, the products have been iteratively upgraded. In 2019, according to a national consumer refrigerator usage survey, it was learned that more than 100,000 refrigerators are used at home. There are many new refrigerators that are 30 years old. Therefore, Xinfei launched a trade-in activity, and updated the product for free for some consumers who have purchased it for more than 30 years and are still using it. While thanking them for their trust and recognition of Xinfei, Xinfei's loyal old customers can also enjoy the technology. The benefits of progress.
The founding intention of LIBRA is around the core concept of "serving customers and creating a better life for customers". As a high-end brand that Xinfei strives to build this year, Xinfei has stood at a high starting point with its internationally leading technology since its birth. From the first batch of national inspection-free products, to the advent of the first generation of sterilization technology, to the creation of a new era of freshness preservation in the refrigerator industry, Xinfei has produced high-end products for decades and also has innate high-end genes. In May this year, at the "2021 China Refrigerator Industry Summit Forum" guided by the China Household Electrical Appliances Association, Xinfei won multiple awards such as the "High-end Smart Sterilization Brand in China's Refrigerator Industry". Last year, Xinfei also won the "High-end Brand for Sterilization and Preservation". Brand" award winner.
Over the years, people's demand for material living standards has continued to increase, but Xinfei's original intention of basing itself on the market with technology has never changed. The continuous strengthening of core technology has finally become the confidence and foundation for the LIBRA brand to move towards high-end development.
Solve the pain points of preservation and become the "Five Good Youths" in the new era
China's food culture is extensive and profound. With the improvement of living standards, there is a need for classified storage of food ingredients and large-capacity storage. Demand and appearance requirements are increasing simultaneously, and cross-door refrigerators provide a perfect solution. According to public data from Aowei Cloud in the first half of this year, the market share of cross folio has reached 22.8%, making it the fastest growing market in the past three years. It can be seen that the cross-shaped four-door refrigerator has become one of the mainstream products in the current market.
The BCD-446WG8D brought to you by LIBRA at this conference is a brand-new high-end cross-door refrigerator with the best internal and external features in history. It has the industry's definition of high-end refrigerators. The five requirements can be called the "Five Good Youths" in the new era, namely "good looks, good functions, good performance, good design, and good experience."
This product uses advanced nanocrystal bead technology to match natural raw ore and natural crystal ore body materials. It is ground and made through more than 20 deep processing techniques. It incorporates advanced dark gray base color and has magical properties. The 3D naked-eye effect is pearlescent and shining under the refraction of light. The refrigerator panel also has five capabilities: scratch resistance, fingerprint resistance, easy care, super stain resistance, antibacterial and antibacterial. The door handle design with car-level spraying technology makes the appearance details perfect and high-end, highlighting the texture.
There is magnanimity on the outside and universe on the inside. The cold storage room uses a back-to-back surface light source, which is integrated with the five-layer sterilization visualization space capsule, creating both harmony and beauty. Dual frequency conversion control technology, ergonomic design, low noise level as low as 38 decibels, energy saving and more comfortable. Temperature and humidity dual control technology enables the exclusive preservation of different ingredients such as "fruits and vegetables, cold fresh food, and fresh food". The 446L large storage space has 6+3 fine storage drawers and a large freezing capacity of 6.5 kg. You are not afraid of the pressure of "stocking up", so you can buy and eat with confidence.
This product LIBRA BCD-446WG8D inherits the characteristics and high-quality genes of Xinfei’s five-layer sterilization family design. Equipped with AES five-layer core sterilization technology, it has the seven major functions of AES5 Pro+, namely "extremely fast 9-minute odor removal, full-space sterilization and mildew prevention, ethylene removal to prevent ripening, pesticide residue reduction and pollution prevention, pathogen removal and infection prevention, and alleviation Respiration prolongs growth, supplies active oxygen and keeps freshness” seven major functions. To put it simply, it can completely solve all kinds of "difficult diseases" in food preservation currently on the market.
This LIBRA 446-liter cross-door refrigerator, which combines beauty and wisdom, is also a product that best suits the usage habits of Chinese families. It is also equipped with our core and upgraded Five-layer sterilization technology, intelligent sterilization control, considerate design, and warm experience integrate the product into family life and become an important tool to enhance the happiness of life.
Focus on real sterilization and become the "King of sterilization" in the field of freshness preservation
"Bacteria removal is our long-term policy," said Liu Bin, deputy general manager of Xinfei. Since 2002, Xinfei has regarded sterilization as its unwavering technological development direction. As the public's health awareness gradually increases, this feature of Xinfei refrigerators is becoming more and more popular among consumers.
LIBRA's full line of products are truly nationally certified, full-space sterilization and fresh-keeping refrigerators on the market. In 2022, the five-fold sterilization technology supported by LIBRA has 11 patented technologies on the original basis, including 3 invention patents and 8 design and technological breakthrough patented technologies. It can be described as a five-fold upgraded version of sterilization technology. Bacteria preservation technology completely realizes the seven functions of refrigerator sterilization.
At the same time, Xinfei brand products will be fully equipped with quadruple and triple sterilization technologies. Quadruple sterilization is a new sterilization and preservation technology that Xinfei will integrate and promote in 2022. The quadruple sterilization products developed by Xinfei will all adopt the dual sterilization and preservation technology of "PES + quadruple sterilization + multi-spectrum natural freshness". At this conference, the cross-shaped four-door quadruple sterilization BCD-440WG8D was released. In terms of function, "high concentration negative ions + superoxide + ultraviolet + catalytic decomposition odor purification module" quadruple sterilization combination technology blessing, in the sterilization At the same time, it powerfully removes and decomposes odors in the refrigerator, including odors from food, fishy smells, hot pot odors, etc., creating a fresh space environment for food storage, and creating a quality-level sterilization and odor-free life. It is worth mentioning that Xinfei BCD-440WG8D not only has quadruple sterilization functions, but also integrates Xinfei’s unique multi-spectrum natural freshness technology to provide a more comfortable growth and storage environment for fruits and vegetables, and truly achieve long-term effectiveness. Keep fresh and nutrients are not lost. Such a hard-core BCD-440WG8D uses the same bead glass technology as LIBRA's flagship product. Its elegant appearance can perfectly match more than 80% of home decoration styles.
LIBRA’s new products in 2022 have already released high-end side-by-side and cross-door products, and flagship models will be introduced to you in the future. LIBRA is not just high-end, but constantly uses technological innovation to promote product upgrades and enhance consumer experience. It truly uses the core technology to help consumers solve food storage problems encountered in the pursuit of healthy and quality life.
"With health and sterilization as its technical advantages, and refrigerators and freezers as its brand foundation, Xinfei has launched a diversified business model of a full range of product lines. In LIBRA's product planning, It includes large appliances such as refrigerators and washing machines, as well as kitchen appliances and small household appliances such as integrated stoves, range hoods, and integrated sinks. We will dedicate the most valuable products to consumers, which is Xinfei’s original intention," Liu Bin said.