HAIR ontology, the English trademark of Silk Field, stands for hair, and "ontology" refers to the authoritative academic specialty, which means the most professional in the field of hair.
Silk hair care was established in 2003, which is the first professional hair care brand in China to introduce the concept of "HairSpa" and devote itself to comprehensive care and recuperation of hair and scalp.
As the holding company of CITIC Industrial Fund, Siyu has opened more than 2 100 hair care stores in 200 cities nationwide since 17, with the closing rate below 5% and the market share being the sum of the second to tenth.
Brand advantage
With the development of 17, Silk Field has the strength of product research and development and the advantages of supply chain. Relying on the advanced scientific and technological strength of Ashland Global Experimental Center, a group enterprise, and South China Collaborative Innovation Research Institute, South China University of Technology, China's traditional herbal medicine theory was combined with the advanced technology of western life science to successfully develop hair care products suitable for oriental scalp and hair.
Its brand has set up professional projects such as preventing hair growth, blackening hair, hair care SPA and special care, and there are professional physiotherapists in the store to provide scalp hair care services.
Silk domain hair care has a professional product research and development team. Since 17, it has obtained 10 patent certification and 3 special certificates for preventing alopecia, which has built technical barriers in the industry. Established a hair care product production line with independent intellectual property rights, and successfully produced 140 professional scalp hair series products.