3 ①Consumers order goods online
②Use mobile phones to send mobile payment information to merchants
③Merchants transmit mobile payment information to mobile companies
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④The mobile company sends payment confirmation information to mobile phone users
⑤The consumer sends the confirmation information back to the merchant
⑥The merchant then sends this information to the mobile company. And request payment
⑦The mobile company pays, and at the same time tells the merchant to deliver the goods to the consumer, and save the transaction records
⑧The merchant delivers the goods, and also saves the transaction records
< p>⑨Write transaction details into the consumer front-end consumption system for consumers to query.4 E-commerce transaction process:
Although different types of e-commerce transactions include three stages with business communication, fund delivery, and product distribution as the core, the processes are different. The difference is that for Internet business, it can basically be summarized into two types: direct sales of online goods and intermediary transactions of online goods.
☆ Direct sales process of online goods
Direct sales of online goods means that the demander and supplier of goods (can also refer to consumers and producers) directly use the Internet to do business, excluding wholesale, Agents and other intermediate links. Usually B to C e-commerce model. The biggest feature of this kind of transaction is direct meeting, few links, fast speed and low cost. The process of direct sales of online goods is divided into six steps:
(1) Consumers enter the Internet and view the web pages of companies and merchants;
(2) Consumers fill in shopping information through the shopping dialog box : Name, address, name, quantity, specifications, price of purchased goods;
(3) Consumers choose payment methods, such as credit cards, electronic money, electronic checks, debit cards, etc.;
(4) The customer server of the enterprise or merchant checks the payer's server to see if the remittance amount is approved;
(5) After the customer server confirms the consumer's payment, it notifies the sales department to deliver the goods;< /p>
(6) The consumer's bank will transfer the payment to his credit card company, and the credit card company will issue him a charge bill.
☆ The process of online commodity intermediary transactions
This kind of transaction is carried out through the online commodity trading center, that is, the virtual network market. Throughout the process, the trading center is based on the Internet. It closely links commodity suppliers, buyers and banks to provide customers with comprehensive services such as market information, commodity trading, warehousing and distribution, and loan settlement.
The online commodity intermediary transaction process can be divided into four steps:
(1) Buyers and sellers inform the online commodity trading center of supply and demand information from the Internet, and the trading center releases a large number of information to participants. Detailed trading data and market information.
(2) Buyers and sellers choose their trading partners based on this information, and the trading center matches them to prompt the buyers and sellers to sign a contract.
(3) The buyer handles the transfer payment procedure at the bank designated by the trading center.
(4) The trading center’s distribution departments located in various places deliver the seller’s goods to the buyer.
5 a Bidding information setting a Bidder qualification confirmation
b/c Log in to the bidding system b Obtain login information
c/d Limited time bidding c/d Delayed bidding
d/e Bidding ends
e/f Confirm the highest bid
f/g Print transaction confirmation
（ 1) Log in to the bidding system
After passing the identity review, the bidder will receive relevant identity information, that is, user name and password, and within the specified bidding time, log in to the bidding system through the user name and password to confirm the subject matter to be bid. Then, wait for the bidding to begin.
(2) Limited-time bidding
After reaching the predetermined bidding time, the bidder starts bidding on the computer terminal, sets the proposed quotation, and the bidder makes a bid according to the price displayed in the "Quotation" box. Number (amount), plus the proposed price increase as the proposed quotation, the amplitude of each price increase is a multiple of the minimum price increase, otherwise it will be invalid, and the bidding process will be completed within the specified time.
(3) Delayed bidding
Every time the bidder bids according to the prescribed rules, after issuing a new quotation, the system will give an extension time of tens of seconds (or minutes). And the countdown starts. If there is a new bid within the extended period, the new offer will be accepted and the extension time will be reset. Until there is no response within the delayed bidding period, the bidding process ends.
The delayed bidding method can be used alone or in conjunction with "limited-time bidding"; the bidding method must be determined before the bidding starts. After the normal limited-time bidding time ends, the system will enter the delayed bidding stage.
6 ①Buyers and sellers conduct transactions online
②The buyer pays for the goods to a third party
③The third party receives the payment and notifies the seller to deliver the goods to the buyer< /p>
④After the buyer receives the goods and checks that the goods are correct, he notifies the third party to pay the seller
⑤The third party will transfer the payment to the seller's account
7 Passed After studying this course, talk about your understanding of e-commerce
E-commerce can provide full-process services such as online transactions and management, so it has the functions of advertising, consultation and negotiation, online ordering, online payment, Electronic accounts, service delivery, opinion consultation, transaction management and other functions.
(1) Advertising E-commerce can use the enterprise's Web server and customers' browsing to publish various commercial information on the Internet. Customers can use the online search tool (Search) to quickly find the product information they need, and merchants can use the online homepage (HomePage) and email (E-mail) to advertise globally. Compared with all types of advertising in the past, online advertising is the cheapest and provides the richest amount of information to customers.
(2) Consultation and negotiation E-commerce can use non-real-time email (E-mail), news group (NewsGroup) and real-time discussion group (chat) to understand market and product information and negotiate transaction matters , if there are further needs, the online whiteboard conference (Whiteboard Conference) can also be used to exchange real-time graphic information. Online consultation and negotiation can transcend the limitations of face-to-face negotiation and provide a variety of convenient forms of long-distance conversation.
(3) Online ordering E-commerce can realize online ordering with the help of email interactive transmission in the Web. Online ordering usually provides very friendly ordering prompt information and ordering interactive format boxes on the product introduction page. After the customer completes the order form, the system will usually reply with a confirmation information form to ensure that the order information has been received. Ordering information can also be encrypted so that customer and merchant business information will not be leaked.
(4) Online payment E-commerce must become a complete process. Online payment is an important link. Payments can be made between customers and merchants using credit card accounts. Using electronic payment methods directly online will eliminate many personnel expenses in transactions. Online payments will require more reliable information transmission security controls to prevent illegal activities such as fraud, eavesdropping, and fraudulent use.
(5) Electronic account Online payment must be supported by electronic finance, that is, financial institutions such as banks or credit card companies and insurance companies must provide online operations for financial services. And electronic account management is a fundamental component.
(6) Service delivery For customers who have paid, the goods they ordered should be delivered to them as soon as possible. Some goods are local and some goods are in other places. E-mail will be able to carry out logistics deployment in the network. The most suitable goods to be delivered directly online are information products
(7) Opinion solicitation e-commerce can easily use "select", "fill in the blank" and other format files on the web page to collect users' opinions on sales services. feedback. This enables the company's market operations to form a closed loop. Customer feedback can not only improve the level of after-sales service, but also enable companies to obtain business opportunities to improve products and discover markets.
(8) Transaction management The management of the entire transaction will involve multiple aspects of human, financial, and material, as well as the coordination and management of enterprises and enterprises, enterprises and customers, and internal enterprises. Therefore, transaction management involves the management of the entire process of business activities.
Edit this paragraph's "6C" strategy
1. Customization: customer satisfaction strategy.
One-to-one marketing of customized services usually includes grasping customer trends, records, habits, characteristics, etc. 2. Community: community strategy. Community, user-initiated community activities that can increase user loyalty and form a sense of belonging.
3. Contents: content strategy. Content, the content and intelligence information that can be provided to users, has two main characteristics.
·Design features: Utilize convenient composition, interesting design, unified style;
·Technical features: convenient retrieval, personalized data construction, and user-related intelligence .
4. Commerce: marketing strategy. Business’s responsibility to ensure corporate income and turnover 5. Connection: cooperation strategy. Through the connection and synergy strategy between enterprises, it is conducive to income diversification.
6. Communication: Communication strategy. Communicate, provide customers with specialized knowledge and enhance their understanding of the company.
Advantages and Disadvantages
Advantages
1. E-commerce electrifies and digitizes traditional business processes. On the one hand, it replaces physical logistics with electronic flow and can It reduces manpower and material resources and reduces costs; on the other hand, it breaks through the limitations of time and space, allowing transaction activities to be carried out at any time and anywhere, thus greatly improving efficiency.
2. The open and global characteristics of e-commerce create more trade opportunities for enterprises.
3. E-commerce allows enterprises to enter the global electronic market at similar costs, making it possible for small and medium-sized enterprises to have the same information resources as large enterprises, improving the competitiveness of small and medium-sized enterprises.
4. E-commerce has redefined the traditional circulation model, reduced intermediate links, and made direct transactions between producers and consumers possible, thus changing the way the entire social economy operates to a certain extent.
5. On the one hand, e-commerce breaks down the barriers of time and space, and on the other hand, it provides abundant information resources, providing more possibilities for the recombination of various social and economic factors, which will affect The economic layout and structure of society.
6. Interactivity: Through the Internet, businesses can directly communicate, negotiate, and sign contracts. Consumers can also reflect their feedback and suggestions to the website of the enterprise or merchant, and the enterprise or merchant must Investigate product types and service quality in a timely manner based on consumer feedback to achieve positive interactions.
Disadvantages
1. The network itself has limitations. In this model, we can only rely on the website Production and web designers have a better grasp of web pages to display products to consumers.
2. The search function is not perfect enough
3. The security of transactions cannot be guaranteed. The security issues of e-commerce are still the main factors affecting the development of e-commerce. Due to the rapid popularity of the Internet, e-commerce has attracted widespread attention and is recognized as the most potential new growth point in the future IT industry. However, when processing transactions on an open network, how to ensure the security of transmitted data has become one of the most important factors in the popularity of e-commerce. A survey company has conducted an online survey on the application prospects of e-commerce. When asked why they are unwilling to shop online, the vast majority of people are worried about being attacked by hackers and losing their credit card information. Therefore, some people or companies are reluctant to use e-commerce because they are worried about security issues, and security has become the biggest obstacle to the development of e-commerce.
The security issue of e-commerce is actually an issue of integrity between people. It requires the cooperation and efforts of both parties to understand the reality of commercial trade. The future of e-commerce requires the cooperation of all netizens.
4. The management of e-commerce is not standardized enough
5. Taxation issues Taxation (including tariffs and taxes) is an important source of finance for a country. Since e-commerce transaction activities are conducted in an international information network environment without a fixed location, it is difficult for the country to control and collect taxes on e-commerce.
6. Standard issues The national conditions of each country are different. Of course, there are also some differences in the transaction methods and means of e-commerce. Moreover, we have to face borderless and global trade activities, so we need to use e-commerce transactions Establish relevant and unified international standards in the activities to solve the interoperability issues of e-commerce activities.
The current problem of China's e-commerce is that the concept is unclear. Those who engage in electronics engage in business, and those engaged in business engage in electronics. It presents a discrete, disorderly and partial state.
7. Distribution issue Distribution is a troublesome issue for both merchants and consumers. Online shoppers often experience delivery delays and delivery costs are high. Industry insiders pointed out that my country lacks systematic, professional, and nationwide cargo distribution companies, and the distribution and sales organization has not formed an efficient and complete distribution management system, which undoubtedly affects people's enthusiasm for shopping.
8. Intellectual Property Issues Among the legal issues caused by e-commerce, the issue of protecting intellectual property rights bears the brunt. Since computer networks carry information in digital form, the issue of copyright protection is particularly prominent in the field of intellectual property (patents, trademarks, copyrights, trade secrets, etc.).
9. Legal issues of electronic contracts In e-commerce, the written contracts used in traditional business transactions are no longer applicable. On the one hand, electronic contracts are easy to fabricate and difficult to prove their authenticity and validity; on the other hand, existing laws have not yet regulated the legal validity of digital seals and signatures in electronic contracts.
10. Determination of electronic evidence Information in the information network is unstable or volatile, which makes it extremely difficult to lock infringement evidence or obtain infringement evidence when an infringement occurs on the information network. It is very difficult to solve the problem. Infringement disputes pose greater obstacles. How to ensure the stability, authenticity and validity of information in the network environment is an important factor in effectively resolving infringement disputes in e-commerce.
11. Other detailed issues Finally, there are some irregular details, such as the current uneven prices of online products. The price of the main transaction categories varies by up to 40%; the regional differences in online store services are large; online shopping invoices are a big problem; the response speed of online stores to orders is uneven; the laws on e-commerce, the rights and obligations of all parties involved in the transaction No clear and detailed regulations have been made.
12. Standard issues
And online marketing cannot completely replace traditional marketing
Reasons:
① Number of people online - market transactions Small amount
②Consumption habits
③Communication methods
④Perception of the product