1. Registered trademark is an effective communication tool.
For brand management, registered trademarks can convey intangible and emotional information related to founders, companies, products and services to consumers. Trademarks are not even words, and designed patterns are sometimes better than straightforward words. The ticking mode of the famous sports brand Nike is the best example. Whether you are from China, Spanish or Russian, you can easily identify this brand.
Registering a trademark can make it easier for consumers to find you.
The competitive market is quite crowded, and the existence of many competitors makes it impossible for consumers to find you. At this time, registering a trademark/brand is an excellent tool to attract consumers' attention, thus making your products and services stand out.
Through the identification of registered trademarks, consumers can know who they want to consume at present. If your brand has certain value, consumers will definitely not make other choices. In short, your registered trademark/brand is the key factor that drives consumers to make a purchase decision.
3. Registered trademarks enable enterprises to effectively use social media.
When consumers have purchasing needs and want to query through search engines (such as Google) or social platforms (such as Facebook, Twitter and Pinterest), there is no doubt that registering a trademark/brand will be the first impression. Higher search rate not only contributes to the ranking of search engines or social platforms, but also increases brand value.
A registered trademark is a valuable asset.
As time goes on, trademarks will become more valuable. When your career becomes more and more famous, your brand value becomes higher and higher. Sometimes, registered trademarks can better reflect the value of enterprises than their core competitiveness, because trademarks can transform enterprises from a single field to other specific fields, such as personal care to clothing or glasses. What's more, if you like, some big companies will buy you just because of brand value.
5. Registered trademarks are beneficial to attract talents.
Brand can make people have a positive incentive effect. Therefore, enterprises with brand value will be among the best in the minds of job seekers. In addition to recruiting people, it is also helpful to retain good talents.
6. The cost of trademark registration application is quite low.
As far as applying for a registered trademark in the United States is concerned, the official fee of the US Patent and Trademark Office is US$ 275 (note: about NT$ 9,075). If you want to maintain it for five years, you only need a few hundred dollars. If you want to maintain it for 10 years, you only need a few hundred dollars. (Note: applying for a registered trademark in Taiwan Province Province, the first-class trademark is about 7000 ~ 1 10,000 yuan).
The above is about the importance of trademark registration? The answer. If you have any questions about trademark registration, please feel free to log in to Intellectual Property for consultation and understanding.