1, Lao Fengxiang's service is quite distinctive: Lao Fengxiang always trades in the old for the new, and platinum and 18K rings are exchanged for gold ornaments, gold rings and other services.
2. Lao Fengxiang has a large market share: Lao Fengxiang, as a licensed unit of precious metal products for the World Expo, has specially set up the Expo product operation department and developed and designed nearly 100 products.
3. Lao Fengxiang's scientific and technological innovation is better: Lao Fengxiang constantly increases scientific and technological innovation, speeds up product structure adjustment, and improves the scientific and technological content and added value of products; Pay attention to the introduction of new materials in the field of traditional jewelry; Set up a company design room and a new product research and development center.
Extended data:
1, Introduction to Zhou Dasheng:
Zhou Dasheng is a listed company in China, mainly engaged in the retail chain business of diamonds and jewelry. As one of the most influential jewelry brand operators in China, it is also an outstanding brand of diamond jewelry in the middle and high-end mainstream market in China. Zhou Dasheng has a leading strategic layout, and adopts the business strategy of light assets and comprehensive management.
As of March 3, 2065438, there were 40 regional operation and management institutions in Zhou Dasheng, with a total of 3457 stores, including 296 self-operated stores and 3 1 61,which covered more than 300 large and medium-sized cities in 32 provinces and cities in China and all provinces, autonomous regions and municipalities directly under the Central Government in China, and was well received by consumers.
2. Lao Fengxiang's related introduction:
Lao Fengxiang used the idea of innovation-driven transformation and development in marketing strategy, obtained market policies in brand marketing, carried out product innovation and marketing innovation, developed high-end products, opened up new marketing channels such as membership system, and tried a new model without store marketing.
Lao Fengxiang inherited and actively explored new materials, new products and new technologies in the jewelry industry, and made achievements in business performance and brand building. In product development, Lao Fengxiang started the research and development of high-end jewelry supplies.