Recommended 10 must-read books for doing business

If you want to do business, how much do you know about the current economic development? Reading some business books can help you understand economic development and some methods. Below I will recommend some must-read books for doing business, welcome to read them!

Must-read books for doing business

1. "Exploding the Trend"

( The Tipping Point: How Little Things Can Make a BigDifference), written by Malcolm Gladwell, published in 2000 (the Chinese translation was published by CITIC Press).

What do best-selling novels, crime waves, and yawns have in common? They are all examples of ideas and group behavior moving from fad to pandemic. Gladwell's book is filled with examples of eclectic freethinkers taking advantage of the above phenomenon. (The CITIC reprint, renamed "Tipping Point", is worth reading.)

　2. "The Last Lone Inventor: A Tale of Genius"

, Deceit, and the Birth of Television), by Evan I. Schwartz, published in 2002.

This cautionary tale tells the story of the brilliant thinker Philo T. Farnsworth (American inventor, electrical engineer, who invented the television display tube as early as 1927 - Translation) ] The story of fighting against a big business that insists on its own way (here, RCA, Farnsworth accused the company of infringing on his vacuum tube patent, and ultimately won the lawsuit - translation annotation). You can guess who won.

3. "New and Improved: The Story of Mass Marketing in America", written by Richard Tedlow, 1990 Published in year.

Who invented the shopping cart? What happened to Coke-Ola, Co Kola and Koke? When did consumers first appear on the American continent? Ted Low is a distinguished business historian. Answers all kinds of questions you wish you'd asked.

4. "They Made America: Two Centuries of Innovation from the Steam Engine to the Search Engine" by Harold Evans Evans, published in 2004.

Evans tells us the history from steam engines to search engines and introduces 53 of the most famous innovators in American history. Their common characteristic is that they do not envy fame and wealth, but are eager to achieve democratization of society-to allow more people to use things that were previously only available to a few.

5. "Sam Walton: Made in America" ??(Sam Walton: Made in America), co-written by Sam Walton and John Huey Written and published in 1992 (the Chinese translation was published by Shanghai Translation Publishing House).

Most great ideas are not that complicated, and Wal-Mart is a perfect example. Walton's idea: open off-price stores in small towns that other retailers thought were too small to make money. His words (Time Inc.’s editorial director is a co-author) still shine with simple wisdom.

6. "The Victorian Internet: The Remarkable Story of the Telegraph and the 19th Century?s On-line Pioneers", Tom Standy Written by Tom Standage, published in 1998.

It was a new technology that would connect everyone! It would make investors rich! It was like the dot-com boom—but with Samuel Morse (Telegram) Inventor of the transmitter and receiver──Annotation).

7. "Against the Gods: The Remarkable Story of Risk" (Against the Gods: The Remarkable Story of Risk), Peter L. Bernstein ), published in 1996 (the Chinese translation was published by Tsinghua University Press).

Life always has a lot of contingencies, but expressing this truth into a mathematical model is a recent thing. The results are astounding: Probability theory is at work in everything from bridge building to financial derivatives and hedge fund trading.

8. "Morgan: American Financier" (Morgan: American Financier), written by Jean Strouse, published in 1999 (Chinese translation by Huaxia Publishing House publishing).

The round-nosed Morgan is not so much a financial thief as a person who provides tools for financial thieves. The author of J.P. Morgan's biography sees his shortcomings, but at the same time believes that much of the development of the modern American economy owes much to Morgan. It was under Morgan's leadership that Wall Street gained such influence.

9. "Reminiscences of a Stock Operator" (Reminiscences of a Stock Operator), written by Edwin Lef re, published in 1923 (Chinese translation published by Hainan Publishing House ).

The protagonist of this biography is named Jesse Livermore, a fictional character. Livermore may have been the original day trader. The book is an entertaining account of an insider's view of the unregulated free market of the late 18th and early 19th centuries.

10. "Rescuing Wall Street"

(When Genius Failed: The Rise and Fall of Long-term Capital Management), by Roger Lowenstein, 2000 Published in 2011 (the Chinese translation is published by Shanghai Far East Publishing House).

Loewenstein's book gives us a rare glimpse into the mysterious world of hedge funds. The book's story of greed and power gone sour makes it a modern classic.

Books read by successful business people

1. "Where are the Customers? Yachts?" (Where are the Customers? Yachts?), Fred Jr. Written by Fred Schwed Jr., published in 1940 (the Chinese translation was published by Hainan Publishing House).

In this very interesting book, a former stock trader reveals that most professionals in the stock market are greedy, self-interested guys, and most customers are greedy fools. .

2. "Nickel and Dimed: On (Not) Getting by in America" ??(Nickel and Dimed: On (Not) Getting by in America), written by Barbara Ehrenreich, Published 2001.

Erlerich, who is a journalist by profession, worked as a receptionist, hotel waiter, and Walmart worker for several months, trying his best to support himself with the money he earned. Her hilarious yet harrowing account illustrates how difficult it is for America's working poor to get ahead.

3. "Reclaiming the Fire: How Successful People Overcome Burnout" (Reclaiming the Fire: How Successful People Overcome Burnout), written by Steven Berglass, 2001 Published in 2017 (the Chinese translation is published by CITIC Publishing House).

Sooner or later you will feel tired. Until then, you can head to Hawaii or you can work to understand the source of your fatigue. The author of this book is a psychologist who advises entrepreneurs and managers. So, start overcoming fatigue with this book.

Books suitable for business people

1. "The Time Bind: When Work Becomes Home and Home Becomes Work"

), by Arlie Russell Hochschild, published in 1997.

We have too little time. We want balance. The author, a sociologist, interviewed everyone at Fortune 500 companies, from executives to factory workers, and came to surprising conclusions. We didn't use the "flex time" and the maternity leave for the man, or even all the time off. Is the problem our own?

2. "Working: People Talk About What They Do All Day and How They Feel About What They Do" (Working: People Talk About What They Do All Day and How They Feel About What They Do), Written by Studs Terkel, published in 1974 (the Chinese translation was published by China International Translation and Publishing Company).

In the book, the author records dozens of interviews with American workers, including dentists, gravediggers, and housewives. You can learn about the hardships of their lives and their calm attitude in the face of hardships. If you are not impressed after reading this, you must be a hard-hearted person. Turkle was suspicious of other people's brilliance and compassion, and this is reflected in his work.

3. "Me, Inc.: Build an Army of One, release your inner rock god, and become a winner in life and career"

(Me, Inc.: Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business)

Gene Simmons, the founder of the famous American band Kiss, tells how he grew from a poor Israeli immigrant to a famous rock star.

Simmons explains how he relied on himself, rather than a personal assistant or consultant, to navigate the entertainment industry on his own. The entrepreneurial strategies he recommends in the book will definitely be helpful to the industry you are engaged in.