The most important reason why the market is so excited is that the laser light source provides a brand-new track for emerging brands to overtake in the corner of projection technology, so that emerging domestic brands finally have the opportunity to stand on the same starting line with the dominant traditional projector manufacturers and participate in a competition to completely get rid of their burdens. On the new track of laser display, in addition to the rise of new brands such as Guangfeng, Jimi and Xiaomi, there are also the rise of domestic and foreign display giants such as Hisense, LG, Samsung and Sony, which not only opens up a new dimension of the projection market, but also fills the projection market with imagination.
Speaking of Hisense, I have to say that Hisense's TV is a well-known TV brand. As a rookie in the field of laser, Hisense has always maintained its own advantages in the achievements of laser products and achieved remarkable results. Relevant data show that from 20 15 to 2020, the compound annual growth rate of laser tv will reach 2 13.8%, making it the fastest growing display technology. According to Omdia, a global authoritative data company, in the fourth quarter of 2020, Hisense, Changhong, Xiaomi and other companies accounted for 60% of the global laser tv shipments with absolute advantages. In 2020, Hisense will continue to lead the global laser tv market with a share of 53% of global laser tv shipments.
Obviously, Hisense has become the biggest winner in the global laser tv market, which also confirms the view that countless people have high hopes: laser has brought a brand-new market reshuffle, and domestic brands are emerging on this brand-new track. Wang Wei, vice president of Hisense Video Technology Co., Ltd. and general manager of Qingdao Hisense Laser Display Co., Ltd. said: In 2007, Hisense started the research and development of laser display technology and won the support of the national "863 Plan". During 10, Hisense's R&D team made thousands of experiments, focused on tackling key problems such as durability and reliability of laser display, broke through various technical bottlenecks, and achieved Hisense's leading position in laser tv industry with core technological innovation. From 20 14 to 2020, in just seven years, from monochromatic laser, two-color laser to three-color laser, from the initial 2K, 4K and even the 8K resolution products to be launched next year, Hisense Laser has been leading the iteration of market products and technologies.
The accumulation in the field of laser tv makes the development of Hisense Laser in the commercial market very easy. This year's infoComm is Hisense Laser's third appearance at the exhibition. Hisense will pass on the next strategic direction of Hisense laser-laser commercial projection products to the industry through this biggest event in the professional audio-visual industry.
Wang Wei said: "In the field of commercial projection, Hisense is still a new face. However, after ten years' efforts, we are very confident to copy Hisense's successful experience in laser tv to the commercial market. In the field of display, Hisense has accumulated 52 years of image quality technology, insisted on promoting the development of laser technology with TV image quality standards, and is fully capable of continuing to promote the improvement of image quality in the commercial field. "
It is reported that as of June 30th, 20021,Hisense has applied for domestic and foreign patents 1439 and granted 575 patents in the field of laser display. It has laid the most solid foundation for the optimization and upgrading of the industry.
Wang Wei said, "Hisense has achieved a leading share in laser tv, and all technical indicators and requirements are in a leading position. It is based on Hisense's advantages in the industrial chain and industry demand, and based on Hisense's accumulation in the living room laser tv, we believe that Hisense's technological advantages and productivity advantages in the field of laser display enable us to expand commercial laser products. "
Since it began to promote the research and development of laser technology in 2007, Hisense has been defining laser display products around the core indicators such as color, brightness and clarity. In the technical accumulation of living room TV, Hisense extended the advantages of optical engine to commercial projection products, devoted itself to the research and development of telephoto engineering machines, promoted solutions in conferences, exhibitions, education and other fields, and gradually completed the layout from products to solutions.
At this year's InfoComm exhibition, Hisense Laser's flagship solutions in the field of commercial projection were unveiled one after another.
Among them, the 4K fusion solution created by T68, the flagship product of 4K ultra-short focus and high lumen, not only solves the problem of projector projecting high-resolution pictures in a narrow space, but also leads the market in terms of image quality, stability and chromaticity uniformity, taking into account the product characteristics of laser light source health eye protection. This scheme can be applied to high-end conferences, high-end exhibition halls and intelligent command centers to meet the market demand for projected images with different scales. T68 "boarded" the Tiananmen Gate at the just-concluded China * * * Production Party's100th anniversary celebration. After more than 300 hours of uninterrupted operation, there was no flashing screen, power failure and signal interruption, and the service guarantee of this important task was successfully completed.
T50 new products have been well received by dealers and customers since they went on the market in June. This exhibition shows T50+ electronic whiteboard, T50+ conference tablet and T50 monomer. This product positioning focuses on the education market and conference room scenes. Hisense Laser continuously integrates existing product resources in the industry and enriches terminal solutions. In the exhibition scheme with electronic whiteboard and conference flat, the characteristics of laser display, such as healthy eye protection, cooperation between large and small screens, and smart office/teaching, are perfectly presented.
In addition, P80, which debuted for the first time, is Hisense's first 4K telephoto product with 10000 lumens, which is the first step taken by Hisense in telephoto field. Compared with the telephoto products of 1080P in the industry, P80 is equipped with 4K and 10000 lumens, which ensures the outstanding advantages in image quality.
Just pushing a few products, creating several solutions and making some quick money obviously does not conform to the values of a large enterprise like Hisense. "From a product to an industry, from an enterprise to an industry, building a complete ecosystem and having a stronger voice" is Hisense's ambition, Wang Wei said.
In the new wind direction of 8K, Hisense is in full swing. Wei Wang believes that 8K will bring great competitiveness to laser tv, just like 4K technology in those days, from HD to 4K. Although the industrial chain was still immature at that time, whoever realized the introduction of technology and products first took the lead. When the laser displays 8K, the luminous efficiency will not decrease with the increase of resolution, and it can even be improved. Therefore, laser tv with high-efficiency laser source is the best technical carrier to realize 8K display. For commercial laser projection, 8K is a powerful blessing for projection products to compete with LCD.
Standing at the height of industrial chain, Hisense is trying to mobilize industrial chain resources in all directions to promote its leading position in 8K technology.
Strategically, in August 2020, Hisense was invited to join the 8K+5G Live Broadcasting Industry Chain Collaborative Working Group (Alliance) led by the Ministry of Industry and Information Technology, and participated in the first large-scale 8K ultra-high-definition live broadcast of "5G+8K" applications for consumer terminals in Beijing, which provided basic technology experimental accumulation for the next step to realize the 5K demonstration in Beijing and even the whole country.
To achieve 8K image presentation, hardware, content and decoding ability are needed. In 2020, Hisense successfully developed the first 8K image quality chip HV8 107 in China, which achieved breakthroughs in core image quality algorithms in terms of motion fluency, color fidelity, HDR contrast and AI image quality improvement. Through the application of core technologies such as independent AI algorithm, the ultra-high resolution image analysis from 2K to 8K and from 4K to 8K is realized, which makes the picture more delicate and vivid. Wang Wei revealed that Hisense 8K laser tv is also under development and is expected to be listed in 2022.
With the 8K blessing, Hisense Laser's leading position in the TV market will undoubtedly continue to strengthen. In the professional display market with more diversified application scenarios, with the help of the 8K ecosystem, Hisense will win in the next generation display technology competition.
"From a product to an industry, from an enterprise to an industry" is the corporate mission defined by Hisense. In laser tv industry, Hisense has driven the whole laser industry and the whole display industry through one product and one enterprise. As the largest display event in the industry, the Global Laser Display Industry Forum hosted by Hisense is reaching new heights, expanding new circle of friends and upgrading new industrial chain every year. Hisense wants to be a leader!