Some are happy and others are worried. While Huami OV is gradually occupying a large area of ??the mobile phone market, other mobile phone manufacturers are also gradually declining. The small factory of heaven and earth.
Who will end up with the four declining mobile phone brands?
First, Apple
After the sales crisis in China, the iPhone also experienced a large decline in the European and North American markets, and the vast majority of its sales fell. All flowed into the Samsung camp. Starting from the iPhone X, we can feel the iPhone’s lack of product innovation, which is also the main reason for the decline in iPhone sales. According to relevant news, the front panel of the next generation iPhone will continue to use a notch screen design, and the back will introduce a "bath heater lens" similar to the Huawei mate20 pro. If the news is reliable, I believe that the next generation iPhone will not bring much sales recovery to Apple, and the difficulty in producing 5G mobile phones will still become a stumbling block for Apple.
Second, Meizu
It is hard to imagine that Meizu, which made China’s first smartphone, has become a second-tier manufacturer today. Frankly speaking, Meizu is too extreme in product innovation and does not cater to the mobile phone market to the greatest extent, which directly leads to a decline in Meizu's sales. The heated patent lawsuit with Qualcomm in the past few years also drained the essence of Meizu. As a representative of small but beautiful, Meizu’s decline may be the most regrettable.
Third, Hammer
Appeared lively and left quietly. The failure of the Hammers was caused by many factors, and Luo Yonghao was just one of them. Hammer entered the wrong market at the wrong time and came into people's view with a relatively extreme strategy. Even though Lao Luo's "stand-up comedy" at the press conference was excellent, without the support of good products and brand image, the failure of Smartisan is only a matter of time.
Fourth, Nubia
The sub-brands of established manufacturers have followed the same path as the parent brand. When talking about Nubia, most people can only think of bezel-less. Nubia's early inaction on its system's shortcomings is also the reason why Nubia is tepid today. Two generations of dual screens also caused Nubia to miss the golden period of transition from 4G to 5G.
Of course, when seeing this, some people will definitely think of Lenovo, but Lenovo’s mobile phone business is indeed not within this scope. In the first half of this year, Lenovo's mobile phone business achieved profitability for the first time, and its mobile phone business is also growing steadily.
Four mobile phone brands that are on the decline
1: Lenovo
Lenovo mobile phones are not Lenovo’s main business. He also became a monk halfway. Computers are Lenovo’s Mainly, when buying computers, I will definitely choose domestic first-tier brands such as Lenovo, but judging from the sales of mobile phones, basically no one around me is using Lenovo, which is a pity. Due to various reasons, Huawei lost its star due to the 5G voting incident, and the Internet was full of boycott messages.
2: Hammer
We cannot question the Hammer system. Its fluency, usability, privacy, convenience, etc. all have a good reputation. From its early glory to now, it has sold out or gone bankrupt. , since the beginning, Lao Luo’s Weibo fans have reached 14 million, and Lao Luo’s confidence and humor at the press conference, claiming to be the only company that wants to kill Apple, are now out of stock on all major platforms, and the Chengdu headquarters has been disbanded. This has already It is enough to show that the Hammer is really going to become a Hammer, and I hope that Lao Luo can find a next home.
3: Meizu
Meizu focuses on the young mid- to low-end market, youth and sunshine! The appearance and color of the mobile phone tend to be youthful and energetic. Lei Jun once intended to invest in Meizu, but Meizu did not want capital to participate, which led to Lei Jun not successfully moving in. This is also a pity. Until Alibaba invested more than 500 million in Meizu. No one can explain clearly the depression of Meizu, it just sank in the tide of the market!
Later, a series of reports about layoffs, store closures, etc. circulated on the Internet, some were devastating and some were true portrayals.
4: ZTE
ZTE Mobile Phones 15 years ago, it would not be an exaggeration for him to say that he was the boss. ZTE had earlier cooperated with China Mobile in mobile cordless phones, and The sales volume of China Mobile's customized 3G mobile phones was very gratifying. ZTE's mobile phone market share is getting smaller and smaller. I feel it has something to do with ZTE's central point. ZTE's cooperation with operators in the United States has given ZTE a place in the United States! ZTE is a world-leading company in terminal communication engineering and mobile communication solutions. In fact, the most critical factor in ZTE's downfall is that it is not short of money. There are too many places to make money, it is too dependent on cooperation with operators, and its marketing efforts are not enough. But ZTE will definitely not die. That’s what I think. What do you think?
People who like to play with mobile phones basically know the brand of mobile phones very well. Moreover, the frequency of mobile phone updates is now relatively high. The 5G era has arrived. If people want to use 5G, their mobile phones must be replaced. The emergence of 5G mobile phones has also brought a lot of convenience to people's lives. From these bits and pieces, it can be seen that the mobile phone updates are really too fast. But you will find that the sales of some mobile phone brands have always been good, but the sales of some mobile phone brands are declining.
The traditional four major domestic brands are China Cool Alliance. However, Huawei has been making rapid progress and getting better and better. The other three brands have been in decline, including Meizu and HTC.
ZTE produces mostly low-priced models in the domestic market and profits from selling low-end models without considering the feelings that product quality brings to consumers. Mobile phones that appear to be affordable are actually It is a vulnerable bargain, and its poor quality naturally casts a shadow on the huge group of consumers who buy it. In this way, ZTE slowly messed up its brand image and product reputation. The cooperation with operators also launches low-end customized machines and gives them to users for free, which has a worse impact on the brand.
Coolpad and ZTE belong to the same level of mobile phones, and the problems and reasons are the same. Currently, they are both low-end and cheap mobile phones with very low market share.
Lenovo’s mobile phone sales last year were less than 3 million units. A large part of the reason was that Lenovo did not support its own mobile phones. Policies affected Lenovo’s development and wasted the best early development of the Android smartphone market. Chance. On the other hand, the investment in Internet mobile phones in the early stage was relatively high and the profit cycle was long. As a result, Lenovo did not invest capital in this area and passed the good opportunity for development. The fundamental reason was the decision-making of senior leaders.
Meizu has achieved a good reputation in 2017 and 2018, and has won some users in terms of design, style and price. However, mobile phones are an industry with a large capital chain, and Meizu lacks a large amount of financial support. As a result, Meizu was not led out of the tight siege.
HTC’s failure was mainly due to backward design, marketing failure and lack of accurate market positioning, which led to the decline of its brand image and quickly went downhill.
I use a picture to show those mobile phone brands that are in decline! Everyone will understand it at a glance! The common sense understanding is that the entire industry is in decline.
First, Apple
Apple has experienced the Steve Jobs era, the post-Jobs era, and the Cook era. It reached its peak in the post-Jobs era, and then came its turning point.
Jobs made Apple into a work of art. He was strict about the design of internal components and had strong aesthetic requirements. He was a craftsman; while Cook could only be said to be a businessman, ever since he took over it. Apple has become a commodity and a tool to make money for Apple shareholders. It no longer has a disruptive design, and all changes are made to meet sales volume.
What’s more serious is that it has changed from an industry leader to a laggard in the industry. Huawei first promoted dual cameras, and Apple later released dual-camera mobile phones. Huawei's bathroom heater camera design was also moved to it. In addition, many domestic mobile phones have launched 5G mobile phones, and they still only have 4G.
Apple has also slowly gone from asking for high prices to buy it from scalpers to now having its partners lower the price right after it was released.
Second, Xiaomi
Xiaomi, since college days, every press conference of Rebus will have a big shock to the industry.
"Born for fever" was Xiaomi's slogan at the beginning. Indeed, in the early cooperation between Xiaomi and Qualcomm, each release was equipped with the latest Qualcomm processor model, but it was almost the lowest price in the industry. , this low-price strategy combined with the so-called design without design is the best design, and it did gain a wave of users at the beginning. However, this behavior of only focusing on stacking components and not paying attention to product design slowly began to make Xiaomi go downhill. Xiaomi was not a high-end brand in the first place, but after the launch of Redmi, it became more and more low-end. The imprint of the terminal machine.
So far, Xiaomi has taken a different approach and launched a smart home. In this regard, Xiaomi is exactly the opposite of Huawei. Huawei gradually turned its side business into its main business, while Xiaomi's main business gradually became a side business.
Third, ZTE
Speaking of ZTE, let’s not talk about mobile phones. As a communications solution provider, ZTE has been catching up with Huawei. So when the two of them were making mobile phones, ZTE had been launching various models to attack Huawei, so in fact, this was equivalent to being led by others. However, Huawei successfully changed the image of low-end phones with its mate7, and learned from Xiaomi's Internet marketing model to increase sales. ZTE was belatedly and still followed the operator cooperation model. The Nubia sub-brand launched later also wanted to Open the high-end market, but it is too late.
Fourth, Meizu
Meizu is a relatively niche brand. Meizu, which has transitioned from making MP3 and MP4 products, has a lot of die-hard fans from the beginning. The newly launched m8 and the subsequent m9 caused a lot of sensation in the industry.
When I went to a physical store to experience the m9, I felt that the screen of the m9 was the only one comparable to Apple's, and it was amazing. Maybe it's copying Apple's model too much. Meizu launches one mobile phone every year, and the production volume is insufficient, so it has always been well received but not popular.
Afterwards, Meizu frantically expanded its product line. Meizu and Meizu Note came out all of a sudden. The product line was rich, but the homogeneity was too serious. To be honest, you can’t tell the difference without looking at the store logos. Who is who.
Generally speaking, Meizu is a pity among the declining domestic mobile phones. It really made mobile phones with intention, so it once had a small reputation, but Meizu has fallen into decline and closed many of them. The offline store is too deserted. I passed by Meizu’s experience store two years ago and took a look inside. Except for the store clerk, there was no one there, which was really sad.
Lenovo mobile phones may be the first. Even the person in charge thinks that Apple mobile phones are the best. Mobile phone manufacturers that also require Lenovo to buy Samsung mobile phones are hard to believe that they can make mobile phones well!
However, Samsung and Apple, I don’t know when they started, they are the mobile phone brands that are most likely to be bad-mouthed. Indeed, Samsung’s sales in the domestic market are less than 1, and Apple’s sales can only be achieved through price cuts! Therefore, among the four mobile phone brands that are in decline, two of them have a place! However, are they really going downhill again?
In mobile phone sales in 2018, Samsung mobile phones ranked first, with a market share of 20.8; Apple mobile phones ranked second, with a market share of 14.9. How can we see that they are declining?
In fact, I think the ones that are really going downhill are: Meizu, Smartisan, Lenovo and 360 mobile phones.
Meizu mobile phones are very likely to return to their former glory in 2018. However, due to insufficient production capacity, the Meizu 16 series has received a lot of criticism. The combination of Meizu mobile phones, paranoid design, market channels and marketing and other factors have allowed Meizu mobile phones to gain recognition from some consumers, but it is difficult to gain recognition from the public. Mainly, I still have no funds.
360 mobile phone, this mobile phone focuses on cost performance, however, the cost performance advantage is indeed too strong. On the contrary, excessive cost performance is actually not conducive to the development of mobile phones.
Moreover, 360 mobile phones have not paid special attention to the system, resulting in incoordination between the system and hardware. And in terms of design, it cannot meet market demand.
Smartisan Mobile, Luo Yonghao is a sentimental person, and Smartisan has stopped developing new products. Smartisan mobile phones seem to be out of date. We have always had great expectations for Smartisan mobile phones. However, the design and system of Smartisan mobile phones are too niche. The market cannot be opened, and the sales group is relatively small, making it difficult for Smartisan mobile phones to develop.
Even though Lenovo mobile phones have won the first launch of the Snapdragon 855 processor, they lack core technology and are difficult to develop due to a relative lack of sales channels and other aspects. The more important factor is that the reputation of Lenovo mobile phones is indeed not liked by consumers.
This is really hard to answer. There are more than four mobile phone brands in decline.
The mobile phone sales of the old mobile phones Lenovo and ZTE are very average.
The domestic market shares of foreign brands Samsung and Nokia are also getting lower and lower.
Other brands, Meizu and 360 are also developing in average.
Like Hammer and Coolpad, there is no hope.
At present, I am most optimistic about Apple, which has the brand, the technology and the deepest foundation.
Samsung has deep technological accumulation, but its brand image in China is not good.
Domestic companies are more optimistic about oppo and vivo. Although they do not have deep technical accumulation, based on their marketing strategy, it is difficult to collapse.
The first thing to mention should be ZTE, then Meizu, Lenovo and Xiaomi.
Needless to say, ZTE mobile phones are not enterprising.
I don’t change many things, and I don’t care about mobile phones at all. So it's relatively normal.
It’s a pity to say that Meizu was once a hit.
Mainly because Huang Zhang was too entangled and failed to handle Qualcomm's problems well, which led to him only starting to pay patent fees in the past few years, and finally he couldn't keep up. Not going with the flow.
Lenovo is so bad, how many sub-brands are there?
Lemon
zuk
Golden Saint
....
And Xiaomi’s downhill road lies in Besieged by too many brands.
Because I am used to the cost-effectiveness of playing.
Therefore, it is difficult to do high-end work, which is too restrictive, but the potential is still there.
Internationally, Samsung and Apple are actually in decline because they are currently too saturated and can only be updated like toothpaste.
Let’s talk about some domestic mobile phone brand manufacturers that are in decline in my eyes.
1: LeTV mobile phone
LeTV mobile phone, which currently plays the mainstay role in the LeTV ecosystem, is also very popular in the market and has a high market share. With the endless expansion of LeTV's ecology, especially the launch of Boss Jia's dream of building a car, the resources invested in LeTV mobile phones began to be squeezed, and its development also fell behind, and it is rarely mentioned now;
Two: Lenovo mobile phones
I still remember that around 2010, when the Android ecosystem was rising, the market share of the Lenovo mobile phone brand was still very good, and it was very popular among college students. With the emergence of the Xiaomi series of mobile phones that focus on cost-effectiveness, the competitiveness has gradually been weakened. Although it is still there today, it is still difficult to survive;
Three: Smartphone
Lao Luo (Luo Yonghao) ) is a brand created with passion and has the star aura of Lao Luo. It has a large number of fans since it was born. However, he was born at the wrong time, and without strong financial support, it is difficult to compete with strong brands such as Huawei, Xiaomi OV, etc. Now Lao Luo is burdened with huge debts and is even on the government's restricted list. It is a pity;
Four: ZTE Mobile Phones
If we talk about domestic mobile phone brands that are on the decline, ZTE Mobile Phones can be considered one of them.
Because the history of the ZTE mobile phone brand is so long, it has been involved in R&D and production since 1998, spanning 2G, 3G and 4G big brother brands.
There are actually many other brands of domestic mobile phones, such as Meizu, OnePlus, etc. However, these niche brands cannot be considered to be in decline. They either focus on foreign channels or focus on professional technology. Not bad.
Only in China, the four major brands of Huawei, Xiaomi, Oppo, and Vivo are too strong. With strong technical support and marketing preparation, they have taken over the majority of the domestic mobile phone market, and other brands have won. It's too difficult.
Furthermore, as long as we don’t make any big mistakes and don’t fall behind in the development of 5G, it will be difficult for the market structure to fundamentally change.
So in everyone’s eyes, which mobile phone brands are falling behind? Everyone has their own opinions, welcome to discuss and discuss together~