There are several worldwide problems hidden behind the seemingly simple combination, and the preservation of real fruit in fresh milk at room temperature is the most critical issue. How to ensure that the fruit will not go bad after adding milk, the timing of adding fruit, the way of sterilization and packaging, the requirements of process equipment, accurate quantification, nutrition collocation, flavor fusion and so on. All these problems make it difficult to develop normal temperature dairy products containing real fruit particles. Mengniu invested huge R&D power, made many overseas inspections and made special trips to leading laboratories with special equipment abroad for experimental research. It lasted more than ten months and cost tens of millions. In the end, these world problems were overcome one by one and the world's first new generation milk beverage containing chewable fruit granules-Mengniu Zhenguo Granules was successfully developed!
Once listed, Mengniu Fruit has won the welcome of consumers with its unique taste and fashionable and beautiful packaging, especially by many white-collar fashionistas, and has won many domestic and international awards, including the top ten independent intellectual property achievements in Inner Mongolia Autonomous Region in 2009 and the international authoritative effie awards Silver Award in 2009.