Low-end brands can be considered miscellaneous brands.
Supplement: Application/Registration Number: 3596649 Application Date: 2003-06-17 International Classification: Category 25 - Clothing, Shoes and Hats Trademark Applicant: Yierkang Co., Ltd. Handling/Agency: Zhenan, Wenzhou City Trademark and Patent Office Co., Ltd.
Erkang Co., Ltd., China's leading footwear brand enterprise. Founded in 1995, it was upgraded to an enterprise without a regional name in 1999. It was established as an enterprise group in 2001 and completed the joint-stock restructuring in 2011. Headquartered in Qingtian, Zhejiang, it has three wholly-owned subsidiaries: Fujian Yierkan Sports Goods Co., Ltd., Yierkan Shoes (Shanghai) Co., Ltd., and Guangdong Fashion Youni Leather Goods Co., Ltd. The company is mainly engaged in the research and development, production and sales of leather shoes, casual clothing and ancillary products. It is a large-scale leather shoe brand enterprise in Zhejiang Province, a major leather shoe province, and a key backbone enterprise in China's leather industry. The company adheres to the business philosophy of "Quality builds the city, science and technology develop the enterprise", regards intellectual property as the core competitiveness of the company, actively promotes research and development and technological innovation, and has a provincial-level enterprise technology center and more than 70 technology patents. The company adheres to the road of branding, implements strategies, promotes exclusive chain stores, divides the country into more than 30 sales areas, and opens nearly 4,000 sales outlets. It is a well-known brand with a wide sales network coverage in the leather shoes industry. The company has three "China Famous Trademarks" and has won dozens of honors such as "Lishui Mayor Quality Award", "Zhejiang Quality Award", "China's Leading Genuine Leather Shoe King", etc. It is the unremitting pursuit and unswerving belief of Yierkan people to make good products to beautify people's lives and run a good enterprise to benefit thousands of households.