. At this time, they can see the subtle changes in color and LOGO at different angles:
Let's talk about the side parts first: in the smooth direction, the word "Maotai" and the logo of the factory are bright pearl-colored enhanced colors; In the backlight direction, the color of the graphic is relatively light.
Look at the top cover: vertically, the center of the top cover of the rubber cap presents a small circle with a panoramic color of green, and the "MT" logo in the circle is red; From the oblique direction, the full background color of the small circle immediately turns to blue-purple, and the "MT" logo also turns to green.
as a whole, the rubber cap looks "matte red" and can produce obvious pearlescent effect under light intensity.
if the distributed anti-counterfeiting recognizer is used for identification, consumers can hold the anti-counterfeiting recognizer close to their eyes, look through the anti-counterfeiting recognizer, press the switch, and observe the side of the rubber cap. At this time, they can see that the original graphic on the surface of the rubber cap disappears, and the rainbow background and yellow words "Maotai" and "MOUTAI" appear; Observe the top cover of the rubber cap. At this time, you can see that the original picture and text on the surface of the top cover of the rubber cap disappear, and a bright yellow aperture appears. There is a black floating point on the aperture, which can drift within the aperture range with the rotation of the cap cover.
It is reported that the anti-counterfeiting rubber cap used in this "Moutai" has "three second-line anti-counterfeiting technologies", "two first-line anti-counterfeiting technologies" and "one special service password technology", so consumers can correctly identify the products with their visual ability. This advanced technology, called "3+2+1 anti-counterfeiting rubber cap", is an advanced technology that has been researched and developed by many senior experts in China for more than two years, and is currently exclusively enjoyed by Kweichow Moutai in China's liquor industry.
specifically, the so-called "three second-line anti-counterfeiting technologies" means "reflective rainbow+reflective watermark+floating point drift"; The so-called "first-line anti-counterfeiting technology" means "smooth reflection+lithography diffraction"; And "a special service password technology" means that "SPIN special service identification password" is only recognized by the company's professional service personnel. Among these anti-counterfeiting technologies, "lithography technology", "reflective rainbow", "floating point drift" and "SPIN special service identification code" are all the first and exclusive technologies in the world. More than 2 patented technologies have been certified by the state, and 34 awards have been awarded by the state and provincial and ministerial levels.
in addition, the original anti-counterfeiting label of Moutai has also been upgraded. If consumers hold a wine bottle and directly observe the anti-counterfeiting label with naked eyes, at this time, they can see that the label has precision printing shading and miniature text printing; There is a transparent green film with irregular red "MT" on one side of the label. After turning the observation angle, it can be seen that the red "MT" becomes green "MT" and the green background becomes blue-purple. If the distributed anti-counterfeiting recognizer is used for identification, consumers can hold the anti-counterfeiting recognizer close to their eyes, look through the anti-counterfeiting recognizer, press the switch, and observe the anti-counterfeiting label. At this time, they can see that the original graphic on the surface of the anti-counterfeiting label disappears, and the rainbow background and yellow words "MOUTAI" and "Moutai" appear; And there is a yellow floating point, which can drift around the label range with the rotation of the wine bottle.
the above-mentioned extremely special anti-counterfeiting and anti-counterfeiting technologies focus on the plastic caps and anti-counterfeiting labels of Moutai wine bottles, which embodies the most advanced high-tech level in the world today, and highlights the functions of "three-oriented" and "three-prevention" of "people without me and people with me" (namely, "humanized design", "differentiated advantages" and "integrated functions", as well as anti-counterfeiting, anti-cutting and anti-recycling.
"humanized design" means that consumers don't have to tear off the rubber cap of the bottle cap as hard as in the past when opening the bottle. Because, the new bottle cap rubber cap, just like tearing the plastic film package of cigarette case, can remove the rubber cap sealed on the bottle cap and tear the anti-counterfeiting label at the same time.
"Differentiated advantage" refers to that "Kweichow Moutai" is the only liquor company in China that adopts this kind of anti-counterfeiting and anti-counterfeiting rubber cap packaging technology, which is the first and exclusive anti-counterfeiting and anti-counterfeiting technical advantage, providing Moutai with the strength to crack down on counterfeiting and infringement in the liquor market and the supporting advantages of packaging technology.
"integrated function" means that once the rubber cap is put on the bottle mouth, it is seamlessly integrated with the wine bottle. If the cap is pulled off, it will be destroyed once and cannot be recovered.
and "three defenses" means anti-counterfeiting, anti-shearing and anti-recycling. Due to the special anti-counterfeiting and anti-counterfeiting production technology, counterfeiters who try to cut off the anti-counterfeiting trademark of Moutai and recycle old wine bottles lose the conditions for counterfeiting.